Here are the following 5 essentials:
1. Understanding the basics of user experience (UX). Why learning this skill is essential for improving your search engine ranking and conversions?
2. Creating a highly impactful content marketing strategy. Learning what your target audience will find valuable is a highly beneficial skill.
3. Learning technical SEO. From improving page speed, URL structure, page structure, schema, meta data optimisation and more goes without saying. This is absolutely essential.
4. Creating a link outreach and acquisition strategy. Building relationships with key influencers in your industry, bloggers etc is essential to improve your brand awareness online.
5. Learning and using major SEO tools to become more efficient in your SEO role is paramount. Knowing which tools to pay for to do your work more efficiently is one thing, but knowing how to use these tools to maximise your SEO efforts is another.
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