In this episode, Peter Bond & Sri discuss the dynamic reshaping of the CPG industry outlets and why omnichannel shopping is likely your new norm. As a commercial leader, there is not other way than digital leadership. Don't be the dinosaur that holds the industry back... #sriandpvsb

Questions answered:

1. What does the term omnichannel mean?
2. What is the state of the CPG industry in this omnichannel shopper quest? Is this a new reality?
3. What aspects of shopping may change forever?
4. What are the various forms of shopping point of purchase to product receipt in a shopper’s journey?
5. What functional areas does a CPG manufacturer need to focus on to adapt to this new reality?
6. What is Amazon’s role in this journey? Are they omnichannel?
7. How will this change impact advertising and consumer attention?
8. Can you share more on this attention change? How does it impact today’s brands?
9. Who is doing this well and have already well adapted this in retail?
10. What’s the blueprint moving forward on this? Are there partnerships that’s a must have?

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