On Air Brands Podcast

Your words matter. That includes your show topics and titles, content, and all the words you use in your promotion and communication. So what should you say and when? Find out in this episode.

For the full show notes, visit https://onairbrands.com/show

Welcome VaynerX CMO, Andrea Sullivan in this bonus episode from PodMAX!

Andrea and host Todd Giannattasio take a dive into what it means for your brand to become a media business, and tell your story in ways that connects with culture.

Gone are the days of producing a massive TV spot that runs for a year while you cross your fingers and hold your breath. You now have the opportunity to launch, learn, and iterate your marketing on a daily basis with direct feedback from your market.

This approach means more impact and less wasted efforts on marketing that doesn't work.

But it also requires a shift in mindset and behavior.

Hear Andrea's advice for how your business can make the transition for success in today's digital world.

For the full video version of this episode, check out https://onairbrands.com/show

Connect with Andrea at [email protected]

Check out her companies on VaynerX.com

Everyone knows how important your Why is, right? But are you using it wrong?

Learn the real power of Why plus how and when to use it properly in this episode.

Get the full episode notes at https://onairbrands.com/show

Is your business stuck in the old world and you're ready to transform into a successful, modern entrepreneur?

❌ No more slimy selling like those old 80s-movie used car guys with the slicked hair

❌ No more cheesy "For just $XX.99 - but wait there's more!" commercials that are just clearly bias promotions trying to sell to anyone within earshot

The Modern Entrepreneur knows that those things don't work in today's world, but what does?

In today's episode, you'll learn the 5 key mindset shifts every entrepreneur needs to make to be successful building a business PLUS Amber's Master NLP tips for how to actually change your identity internally so you make these success habits part of who you are, not just a checklist you keep putting off.

Get the full show notes at https://onairbrands.com/show

Are you sleepwalking through your business and ready to wake up, take control, and make things happen?

Meet our new co-host Amber Fuhriman on today's episode as we go over:

- How to choose yourself and break out of the mold of traditional "success" to achieve true fulfillment

- The secret language patterns you can use to format your shows for greater impact

- Why vulnerability and authenticity are the key to unlocking your next level of success

Plus a ton more in this jam-packed episode!

Get the show notes and free resources at https://onairbands.com/show

Is this the best marketing strategy in the world right now?

❌ Facebook ads? No, but we do love us some Facebook ads

❌ SEO? Great too, but definitely a long term play

Want to take another guess?

Let’s start by laying down what it takes to attract and convert new customers…

1️⃣ You have to have an audience that Knows, Likes, and Trusts you enough to give you money and believe that your product/service will solve their problem or successfully transform their life.

That kind of relationship takes time to cultivate (unless you use this strategy)

2️⃣ You have to have a clear, concise message that gets that audience’s attention and turns it into interest

3️⃣ You have to have a way to get that message to that audience

Like I said, building a relationship takes time. But what if you could “borrow” the relationship and immediately have an audience that Knows, Likes, and Trusts you?

That's what makes being a podcast GUEST one of the best marketing strategies in the world right now. We're breaking down all the benefits and how to's in today's episode!

Get the full show notes at https://onairbrands.com/show

Want to get great guests on your show but not sure where to start or what to do?

In this episode, you'll learn all the different strategies for getting podcasts guests, what killer mistakes to avoid when doing guest outreach, what to look for in guests to guarantee they'll make for a great episode, and more.

If you're in business, you have a brand. Intentional or not...but what does "brand" mean and how do you create one that sets you up for success?

It's not just a logo and a tagline...

It's how people think about you and talk about you when you're not in the room.

It's your reputation, the culture of the community that you build...

It's driven by the voice you use, the underlying message theme throughout what you do, and talk about

The way you look and show up

The way you sound

You'll learn exactly what you need to have and do so that you intentionally build a brand that people love, talk about, and want to do business with today's episode!

This is the question all hosts, current or aspirational, and even guests need to know the answer of.

We break it down in this episode #meta what makes a great podcast episode:

- What is value and how do you make sure your episodes are full of it?

- Are you talking about the right topics that make for a great episode?

- What elements do your episodes need in order to be great?

- How can you show up as a host to deliver great episodes that your audience loves?

Listen now to learn how to make great podcast episodes!

Is this THE best podcast strategy today and no one is talking about it?

We're talking about it in this episode.

In this episode, we breakdown the Re-Cast Podcast Strategy to show you how to quickly ramp up your brand awareness, engagement, and build up an audience and content assets so you are recognized as THE expert and thought leader in your industry without having to do the heavy lifting of actually producing a show.

For show notes & more info!

Join us at our next event!