When was the last time you asked yourself, "how are candidates making a choice?" Or "if I am asking people to choose my brand, what are they basing that choice on?" It seems funny that it almost never comes up. Because the means by which human beings make choices, be they about food, mates and even jobs, should be front and center of our own thinking.

So in this week's episode, we go deep into how people choose to change their lives, and some surprising ideas on how to leverage that process to get people to pay attention to your open roles.