The key to being successful on social is connected content to consumers. After all, content is virtually invisible if there is no audience to view it. Likewise, a large audience means nothing if your brand is not supplying relevant content. Enter Nine Connections: the content discovery tool that helps brands predict what consumers will read and share next. Nine Connections takes the proactive approach to social, using algorithms to predict the content your audience will share the most.

Join Paul as he Skypes with Nine Connections Co-founder Lucien Burm as they discuss how this revolutionary technology can help your brand.

Crissy Lavery of Salsarita's joins Paul in this episode of Turn & Burn to discuss the brand's utilization of various social platforms, including both Instagram and Vine.

As Salsarita's continues to build its brand identity through these digital platforms, Crissy gives us firsthand insight into how brands are using these creative social playgrounds to reach consumers, and how real-time response plays into customer loyalty.