On Site

On Site Podcast episode 59 features guest Ole J. Hartman, a serial entrepreneur who is a writer/director/producer with a self-financed feature horror film about an AI tablet heading to Amazon Prime with a limited theatrical release in Texas, plus an online health coach and co-owner of an AI agency with his wife. Ole recounts moving from California, deciding to make a marketable AI-centered film after learning Robert Rodriguez self-financed El Mariachi, writing the script in February 2025, shooting in two weeks, and completing post-production amid delays. The conversation covers his agency’s focus on SEO and emerging “GEO” (generative engine optimization) tied to Google’s Gemini and the importance of genuine reviews and content. Ole shares his background in BMW sales/management, losing 90+ pounds, starting coaching after a dealership sale, and emphasizes taking action driven by mortality, faith, and setting an example for his kids.

Chapters

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Website: https://ebsworks.com/

In episode 58 of the On Site Podcast, host Brandon interviews Aaron Cocks, owner of Stronghold Marketing, a former plumber who has spent 11 years in marketing helping primarily service businesses generate leads and improve efficiency. Aaron describes how AI tools like ChatGPT have accelerated work such as website building and decision-making, and explains Stronghold’s approach as “lead capture” and demand capture: assessing reviews, SEO, website conversion, follow-up speed, and operational systems (phone/email processes) before scaling paid ads. He shares his background running an e-commerce business selling CBD oil for dogs until Canadian regulations changed. The conversation also covers the value of pet insurance, a “parachuting” neighborhood marketing idea combining local ads, yard signs, and direct mail, and Aaron’s focus on fundamentals, retention, and high conversion through better customer experience. Aaron plugs strongholdmarketing.ca and Instagram @stronghold.ai, and Brandon promotes Elite Builder Society at ebsworks.com for $49/month.

Chapters

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Join the Elite Builder Society
Website: https://ebsworks.com/

On episode 57 of the On Site Podcast, Brandon interviews Tobiasz, founder of Handshake, about using an AI voice response agent (“Julia”) to help contractors and other service businesses stop missing calls and capture more opportunities. Tobiasz shares his background in Ontario, building and exiting his first venture Reeby (a retail circulars app) after growing it to 7–8 million Canadian users and selling into enterprise customers. He explains how Handshake works via call forwarding so businesses can route unanswered or after-hours calls to Julia, get transcripts, and toggle use as needed, then expand to top-of-funnel capture across phone, lead emails, social DMs, and ads. The conversation emphasizes AI adoption, data, communities for learning, and using tools like call recordings and transcripts to improve sales, operations, and decision-making.

Chapters

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Website: https://ebsworks.com/

On the On Site Podcast, Brandon interviews Eric Fortenberry, CEO of JobTread, about the company’s growth and the rapid evolution of AI in construction. Eric shares milestones including reaching 10,000 active customers at the International Builders’ Show five years after launching sales, growing to over 11,500, and celebrating wins to build culture (including a team steakhouse dinner after a strong Q1). They discuss JobTread’s new AI “connector” using MCP (Model Context Protocol) to connect users’ own AI (like Claude) to JobTread; within the first week it drove over 1,000 new Claude signups and now several thousand companies are connected. Both emphasize AI’s productivity benefits for budgets, proposals, dashboards, workflows, and error-checking, while warning about hallucinations, over-automation, security risks (especially email access), and the need to “trust and verify,” strong prompting, and cautious adoption.

Chapters

Connect with Eric Fortenberry

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Instagram: www.instagram.com/the_contractorcoach

Join the Elite Builder Society
Website: https://ebsworks.com/

In a solo On Site Podcast episode, Brandon promotes the Elite Builder Society Contractor Growth Seminar in Chilliwack/Vancouver area on July 24 ($97 with breakfast and lunch; VIP sold out) and previews topics to be covered. He argues contractors lose jobs by emailing quotes without context and recommends scheduling an in-person or Zoom proposal review to frame the next step, handle objections in real time, and avoid “follow-up.” He shares a case study of Andrew, a remodeling contractor in Clear Lake, Iowa, who switched from self-performing work to a subcontractor model and generated nearly $1M in two months. He urges contractors to take action, seek mentorship, and outlines EBS offerings, including a $49/month community and a paid AI integration group teaching tools like Claude and ChatGPT to streamline business communication tasks.

Chapters

Connect with Brandon Fuchs
Instagram: www.instagram.com/the_contractorcoach

Join the Elite Builder Society
Website: https://ebsworks.com/

The host welcomes listeners to the On Site Podcast and brings on his 18-year-old son, Jaxson, a welder who is about to graduate high school. After sharing old photos as an icebreaker and noting a delayed recording due to the production manager’s condo fire, they discuss Jaxson’s first year in welding, including working afternoons at Falcon on crane trucks and building components for decks, plus a challenging repair on a rusted dump body. Jaxson says he’s excited about making money, working with his hands, and being done with school, and he mentions practicing with a Weld VR app. The host reflects on lessons from Jaxson’s hockey background, the importance of discipline amid “noise” in the trades, and his own early financial mistakes, encouraging Jaxson to stay focused as he enters the industry.

Chapters

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Website: https://ebsworks.com/

On-Site Podcast episode 53 features Andrew Cobb of Cobb Construction in Clear Lake, Iowa, discussing his background in construction, launching his own company in 2021, and operating in a highly seasonal tourist lake community with many one-man contractors. Cobb explains how his business positions for higher-end lake-home projects and stays busy year-round by serving surrounding towns, noting Clear Lake’s population swings and unique lakefront remodel challenges. He shares current work including a major early-1900s lakefront house that became a 90% gut plus a new garage and guest apartment, completed on an aggressive timeline by relying more on trade partners. Cobb also describes how JobTread and Claude/AI integrations dramatically improved estimating, organization, and business visibility, and he credits one-on-one coaching for better sales transparency and project management.

Chapters

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Website: https://ebsworks.com/

The On-Site Podcast hosts Kari Mansur from Calgary, an educator in the community and founder of Stampede Sales, who helps local service businesses (contractors, roofers, plumbers, med spas, realtors, and others) get high-paying clients through Instagram by building a hyper-local brand. Kari explains a three-pillar system: running 30–60 second hyper-local Instagram ads within a 15–25 mile radius that drive follows to an optimized “digital storefront” (the Instagram profile), adding authority-building content (including process, video testimonials, and mistake-avoidance tips, plus highlights as objection handlers), and converting leads through a DM system using AI and eventually DM setters. He shares how his background in a Doha content/podcast studio showed that virality doesn’t reliably produce local revenue, leading to his current local-leads approach, and notes results such as a realtor closing six deals with $3K ad spend. 

Chapters

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Website: https://ebsworks.com/

On the On Site Podcast, host Brandon interviews Nick Elliott, owner/project manager of Sun Builders, a general contracting and construction management company in Greater Cincinnati doing residential remodeling and commercial tenant fit-out work for small businesses. Nick shares personal background (married with two kids) and explains how his wife, a freelance graphic designer, created Sun Builders’ vibrant brand to differentiate from “millennial gray” styling. He discusses adopting JobTread after using QuickBooks to improve estimating and cost control. Nick recounts his construction path from HVAC summers with his uncle to welding, a construction management degree, an internship in Iowa, and five years at Messer Construction, then starting Sun Builders about a year ago. He outlines a long-term vision of a “mini Messer” targeting $5–$10M ground-up commercial builds (medical, nonprofit, office) with self-perform capabilities, and mentions current work including a deck estimate and a design-build cafe fit-out. Nick highlights proud experiences like rehabilitating the George Washington Bridge and healthcare renovations, reflects on learning humility early in his career, and thanks Brandon’s coaching and community support while sharing his Instagram handle @sun_builders__ and promoting Elite Builder Society membership.

Chapters

Connect with Nick Elliott -

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Instagram: www.instagram.com/the_contractorcoach

Join the Elite Builder Society
Website: https://ebsworks.com/

On-Site Podcast episode 50 features Jacob, a renovation contractor from Rochester, Minnesota and owner of Inner Magic Kitchen and Bath, discussing his construction-family background, his faith journey that began around age 11 amid family addiction and abuse, and how it helped him build resilience. Jacob and his wife are expecting their first child, a baby girl, due at the end of July. He shares current work focused on bathroom remodels, plans to grow carefully before taking on larger projects, and how implementing JobTread and shifting to a sub model has helped, with subs and even an 82-year-old client adapting easily. Jacob describes a discouraging one-star review from a tenant that he later removed through Renew Local, and a first LLC project where he overreached on custom cabinetry but maintained the client relationship. The host promotes Jacob’s Instagram and the Elite Builder Society membership.

Chapters

Connect with Jacob Urrea:

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Website: https://ebsworks.com/