Jik-Reuben Pringle is an experienced photographer based in Kingston, Jamaica. His expertise branches across portraiture, event, and food photography, to name a few. He has also lectured on photography at the University of Technology, Jamaica, and has spent 9 years documenting artistes in the reggae music industry. As you can imagine, this conversation has a lot of great learning points! For this reason, there are two parts to it. Each one covering his story and a wide range of other topics. In this episode, Savannah and Jik-Reuben discuss how idea creation for concept shoots, finding the balance between the art and science of photography, and the process of implementing your concepts.