On the M/A/R/C®

Today, we are joined by the brilliant Anita Watkins, Global Head of Qualitative at Kantar! She leads a team of over 800 qualitative researchers and has made an immense positive impact on our industry.

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With almost 20 years of high visibility leadership roles in the Market Research industry Leonard "Lenny" Murphy is widely considered one of the most influential insights & analytics industry thought leaders and advisers in the world.  

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Merrill Shugoll began her career in the marketing research department of an ad agency in Washington, DC. Marketing research guided campaign development contributed to the success of many brands. Later, she created Shugoll Research's full service marketing research division in 1984. As president of Shugoll Research, a leading marketing, policy research, and consulting firm, they help a global roster of clients across a variety of industries identify new business opportunities and solutions to business problems   

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Our next guest is Jay Hawreluk, CEO of AcuMax Index. Jay explains why people do the things that they do which leads to actionable ways to improve idea flow, communication and decision making - at work, at home, with family, with friends - resulting in more productive personal relationships! 

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Tim Urmston is the Founder/CEO of Seek Company. Tim created Seek out of a desire to transform market research. Under Tim's leadership, Seek is pioneering new ways to help companies get better insights by immersing them into the lives of their consumers to uncover core human truth and fuel innovation that impacts people in a meaningful way. Tim's hope is that Seek will be known for changing the brand-to-buyer mentality into a human-to-human relationship.  

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Experienced Real Estate Professional, Entrepreneur and On-Air Personality with a demonstrated history of working in several related fields, Leslie Gudel is one of the best! We're excited to have her on our show as we talk about her successes as well as the adversities she's faced in her life.  

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Homer Bush is a former Major League Baseball second baseman who played for the New York Yankees, Toronto Blue Jays and Florida Marlins. He was a part of the Yankees' 1998 World Series championship.  

His mission is to use his experience and expertise from time spent playing professional baseball to inspire clients to reach their full potential in many aspects of the game while at the same time providing a supportive and positive learning environment for personal growth.  

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Jami Guthrie is the Vice President of Consumer Insights at McDonald's. Jami has 20+ years of Insights, Analytics, and Strategy experience that also includes Millword Brown, Quaker, PepsiCo, Wrigley, Mars, and SC Johnson. He is an active member of several academic, industry, and not-for-profit boards.  

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Melanie serves as the Chief Executive Officer at the Insights Association. Melanie has spent more than 25 years designing, executing, and interpreting research for agencies and corporations, and is an industry voice in market research for quality, trends and the next generation of data collection. 

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage by investing in quality standards, legal and business advocacy, education, certification and direct support that enables our members to thrive in an evolving industry and drive business impact.

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Our first guest is Steve Schlesinger, CEO of Schlesinger Group. 

Steve has been in the marketing research industry for over 30 years, starting his career as a project manager and then working his way up to lead Schlesinger Group for the past 20 years. As a leader within his company, Steve has created the strategy and vision for Schlesinger Group as the world’s leading data collection company.

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