When you think about chart-topping social media content in 2022, you probably picture viral dances or remixed memes. Madeline Mann breaks out of those boxes. After creating a successful YouTube channel at Self Made Millennial, she’s continued to find success with short-form video on TikTok and beyond. Her secret? Drawing from her HR background to fill a niche for career-focused coaching from a recruiters POV. Today, she joins us to talk about how she got started, the importance of authenticity, what she looks for in brand partnerships, and her takeaways from VidCon 2022.

For more information on Madeline and Self Made Millennial, visit madelinemann.com or give her a follow on LinkedIn and YouTube.

For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog!.  You can also follow us on LinkedIn, Twitter, and Instagram.

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Ah, sports—the niche that launched a thousand niches. On today's episode, Senior Copywriter and avid sports-watcher Evan Brown joins Lindsay and Nate to talk about why we love sports podcasts, how sports podcasts became so prolific, how brands can advertise to sports fans strategically, and the diversity of the genre.

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For more information on Ad Results Media, visit us at adresultsmedia.com.

For a full transcript of this episode, visit our blog.

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VidCon is where today's hottest creators, industry leaders, and fans converge. In today's episode, Nate and Lindsay are joined by some of ARM's leaders to discuss the growing creator economy, key takeaways from the conference, memorable run-ins with TikTok stars, and the increasing focus on short-form video.

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For more information about Ad Results Media, go to adresultsmedia.com.

Weren't able to attend VidCon this year? You can catch creator talks and key notes on their YouTube page located here: https://www.youtube.com/user/vidcon/videos

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Podcast ad tech is developing at a faster pace than ever, which means it's an exciting moment for Bryan Barletta of Sounds Profitable. Today, Bryan joins us to talk about what's new for Sounds Profitable, how things are evolving in the world of ad tech, his predictions for the rest of 2022, and what advertisers need to know about programmatic.

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For more information about Ad Results Media, go to adresultsmedia.com.

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If you're buying podcasts ads, you might wonder which works better: host-read ads, or pre-recorded spots read by voice talent. The answer? Yes! On today's episode, Creative Operations Specialist Brit Garcia joins Lindsay and Nate to discuss the differences between host-read and pre-recorded spots, why varying your ad reads is better than going all in on either, and how creative direction differs for each format.

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For more information about Ad Results Media, go to adresultsmedia.com.

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We're surrounded by viral content all the time. But it isn't always clear how content goes viral in the first place. In today's episode, ARM Creative Director Tony Carnevale and Copywriter Molly Bruchhaus talk about exactly what it means to go viral, how advertisers can make going viral more likely, and why some platforms seem to encourage virality more than others.

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For more information about Ad Results Media, go to adresultsmedia.com.

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Clients often dream about their ads going viral. But is there a secret to making it happen? In this first episode of our series on Going Viral, ARM Senior Copywriter Ari Diozon joins to talk about some of viral ads that have caught her eye, get Lindsay and Nate's real-time reaction, and discuss why some viral campaigns land while others flop.

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For more information about Ad Results Media, go to adresultsmedia.com.

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One of the best things about of working at an ad agency is connecting with tons of creative co-workers. In today's episode, ARM team members Tony Carnevale, Brit Garcia, and Ari Diozon join Nate and Lindsay to chat through how they bring their whole selves to work, how after-work interests and hobbies can translate to on-the-job skills, and how having multiple hobbies can foster creative thinking.

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For more information about Ad Results Media, go to adresultsmedia.com.

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As we round the final corner on our Music in Podcasting series, Evan unveils the finished music for Lindsay and Nate. Do we have a new theme song, or is it back to the drawing board for Evan?

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For more information about Ad Results Media, go to adresultsmedia.com.

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In this episode, we continue our Music in Podcast series with Senior Copywriter and musical wunderkind Evan Brown. Will Evan prove to be the Danny Elfman to Lindsay and Nate's Tim Burton? Will the trombone and/or theremin make an appearance in the new theme music after all? These are the kinds of questions that only make sense once you listen to the episode.

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For more information about Ad Results Media, go to adresultsmedia.com.

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