Have you ever thought about the music that plays on your favorite podcast? We sure have. In fact, we tapped Evan Brown—ARM Senior Copywriter, pun-master, and talented composer—to help us rethink the theme music for this show now that we're into Season 2. In today's episode, Evan kicks off our new Music in Podcasting series by walking us through his thoughts on composition for podcasting, indulging a few of our hot takes on podcast theme music, and helping us get to the bottom of what On the Mic's new theme music might sound like.

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MeganPlays is a content creator and gamer most known for her Roblox community on YouTube and TikTok. In this episode, we talk with Megan about building your audience on YouTube, how to choose the right advertisers for your audience, and answer the question you might be asking yourself right now: What exactly is Roblox?

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Dan, Colin, and Dylan McFarland—better known as The McFarlands—have been affectionally dubbed "your mom's favorite TikTok page" after amassing millions of followers from their viral TikTok skits. Today, they join Lindsay and Nate to talk about how it all started, what's next for the fun-loving creator fam, how to deliver ads that people love, and more. Hilarious (and wholesome) as ever, we know you'll enjoy this conversation as much as we did.

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Jon Favreau is the former director of speechwriting for President Barack Obama and co-founder of Crooked Media, where he is co-host of the political podcast POD Save America. Mark Krojansky is Senior Vice President of Marketing at Stamps.com. On today's episode, Jon and Mark join Ad Results Media CRO Steven Shanks to talk about the special relationship between Crooked Media and Stamps.com, the power of authentic brand endorsements, and how podcast ads are driving massive customer growth for brands.

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Negotiation is never as simple as splitting the difference. On today's episode, Lindsay and Nate host a conversation about the art of deal-making. We talk about whether there's a secret to getting a "yes," the mindset negotiators need to be effective, and the importance of appreciating the other side's point of view.

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Patrick Hinds and Gillian Pensavalle are the hosts of True Crime Obsessed, a show that manages to cover true crime stories in a consistently energetic an unapologetically hilarious format. On today's episode rounding out our True Crime series, Patrick and Gillian talk about about the origins of the show, how they decide on content, and their thoughts on why we're true crime obsessed ourselves.

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Delia D'Ambra is an investigative journalist and host of Park Predators, CounterClock, and Dark Arenas. On today's episode continuing our series on True Crime, Delia shares her creative process, lessons she's learned as a true crime content creator, and her thoughts on we're drawn to true crime.

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Are podcasters influencers? And how should marketers incorporate podcast in their influencer strategy? On today's episode of On the Mic, we're rebroadcasting a conversation between Ad Results Media CRO Steve Shanks and Bert Kreischer to discuss how the definition of influencer is expanding to include audio-first creators, and what that means for advertisers.

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For more information about Ad Results Media, go to adresultsmedia.com.

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Why can't we get enough of true crime? On today's episode of On the Mic, Lindsay and Nate talk through some of the surprising science behind our obsession with all things villiainous—and whether our fascination might be healthy after all.

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Believe it or not, there was a time before podcasting. In fact, for most of its history, podcasting was hardly a blip on the media radar. Cut to today, where podcasting is the "it" kid on the block, with more creators, publishers, and advertisers lining up than ever before. On today's episode of On the Mic, Lindsay and Nate give a brief overview on the origins of podcasting, and how much has changed since it all began.

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