On the Move

This week Nan & Ashlee (guest host alert!) take you on a behind the scenes look at 10k Love Week. We worked at events with Massey at the VCU Student Commons and passed out cupcakes on Brown's Island with Ukrop's. Check out YouTube to see us all around RVA this week!

Doing the 10k once is something to be proud of, but doing it all 25 times is on another level. This week we talk with Brad Armstrong (a 10k Legacy Club member) and his daughters Erin and Annie. They ran the first Ukrop's Monument Avenue 10k together and are still continuing the tradition to this day. 

Tiffany Copeland and Ashley White join us to talk about the exciting work our Fitness Warriors are doing to make Richmond and the Tri-Cities more active! Whether you're interested in leading fitness classes, or finding a new community to workout with, you'll have a good time learning more about the program.

By this point we hope you've seen the 2024 Ukrop's Monument Avenue 10k participant shirt and medal designs! The colorful swag was designed by local agency Think. We sit down with Jason St. Peter and Bridget Guckin to talk all things creative strategy. Hear the inspiration behind the goods!

We sit down with Head Coach of the YMCA 10k Training Team, Jennifer Perrin to run through all the questions, thoughts, and feels one may have before joining the team! Training for the 25th annual Ukrop's Monument Avenue 10k presented by Kroger kicks off Feb. 10. Spoiler - Kam is joining a team, so do it with her!

Happy New Year! Nan & Kam are back to kick off 2024 with a recap of what went down during holiday break, what they're excited for at Sports Backers this spring, and new fitness goals. Get your motivation back and hear their hacks to setting goals and following through!

Sports Backers Youth Programs have had a whirlwind year; with a rebrand, a scholar-athlete program restructure, and a new hire...2023 has been wild! Catch up on all the changes and hear what we're excited for in the new year with Jacki, our Director of Youth Programs and Noelle, our Youth Programs Coordinator. Reminder - we'll take a two week break for the holidays but we'll be back on Jan. 11.

Last week we had the 11th CarMax Tacky Light Run. Fun was had, merriment was made, holiday cheer was abundant. This week we recap all the good times and share some behind the scenes insight with Event Director, Molly Johnson. Get you some egg nog or hot chocolate for this one!

The CarMax Tacky Light Run is on December 9, and while Sports Backers is busy prepping, the homeowners in the Walton Park neighborhood are on a whole other level! We chat with professional tacky home decorator Tara Krohn and find out just what goes into being a house on the course. From cut outs, to inflatables, lights, and more...she knows her stuff!

Registration for the Ukrop's Monument Avenue 10k presented by Kroger is officially open! The iconic Richmond event is celebrating 25 years of being the biggest block party in town! We talk with Event Director, Meghan Keogh about her favorite parts of the 10k, the evolution of the running community, why you have to be there on April 20th...and more!