Join us on this episode of the Global Fresh Series as we follow the journey of the Import Promotion Desk (IPD) — a dynamic organization connecting small and medium-sized suppliers from emerging markets to the European Union. With the support of Germany’s Federal Ministry for Economic Cooperation and Development, IPD helps pave the way for long-term trade relationships that benefit both sides of the global value chain.

Our guest, sourcing specialist Dorra Zairi, shares how IPD is constantly on the go — from farm visits to trade show floors — identifying opportunities, vetting partners, and building trust across borders. Curious where Dorra is headed next? So are we. Tune in to find out!

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