Juiceboxxx has been a fixture of the Milwaukee music scene since he was a teenager, performing his high-energy, follow-your-dreams rap-rock in basements, house shows, clubs, and anywhere else that will have him. He’s toured the world, opened for the likes of Public Enemy, and is the driving force behind Thunder Zone, a catch-all pop-culture brand that includes music, clothing, and even an energy drink. Host Matt Wild caught up with Juiceboxxx in the cool confines of Foundation and talked about Juice's first visits to Milwaukee with his father when he was 11 years old, his early shows and tours only a few years later, his background in the punk and noise scenes, his eventual relocation/not-really-relocation to New York City, Thunder Zone, an infamous botched TV performance, his mixed feelings on a new book about his music, and much more.