Chairman Emeritus of Publicis Public Relations and Corporate Communications Group, Lou Capozzi on restoring America’s connections with the world . Lou Capozzi manages Publicis Public Relations and Corporate Communications Group’s public relations and corporate communications businesses. He also is president of ICCO, the International Communications Consultants Organization, which represents more than 1,000 firms in 27…

Former ethics officer at Ruder Finn, Emmanuel Tchividjian discusses ethical dilemmas public relations. This was recorded before people started thinking about social media ethics training, which is a more common topic today. Emmanuel Tchividjian has served as the ethics officer at Ruder Finn for a number of years and is also in charge of the…

Using press release services to get company news picked up by the media and for digital PR is among the most misunderstood public relations tactics. In this exclusive interview, PR Newswire COO David Armon explains how paid newswire work, what they can and can’t do and when you should and shouldn’t use them. David Armon…

Former LA Times entertainment reporter John Horn talks about how he decides what entertainment news stories to cover, what’s happening in the talent agency business and much more. John Horn used to cover entertainment for the Los Angeles Times, where he wrote about movies, agencies and Hollywood. I worked with him on the Salt Lake…

Editor of PR Week, Keith O’Brien talks about covering the PR industry and how to get your trade news featured.   Keith O’Brien is editor-in-chief of PR Week, and is responsible for the strategic editorial direction of the title, including the print, website, PR, conference and events.   Show Notes: 5:08 – O’Brien discusses the elements…

Associate editor for NPR’s All Things Considered, Carol Klinger shares how she chooses guests for the show. Carol Klinger is the associate editor and a booker for NPR’s “All Things Considered”; the first worldwide news broadcast on NPR that combines news, analysis, commentary, interviews and special features. She has been booking the show for close…

September 5, 2008 – Every public relations consultant needs should take a basic SEO training course. Russell Wright is the co-founder of ThemeZoom, an online marketing intelligence platform that takes a radical approach to search engine optimization consulting. Wright, better known as “the keyword guy,” is a search engine optimization auditor and is known as…

Editor-in-Chief of PR Tactics & Strategist John Elsasser explains the mission of PRSA’s publications, what he covers and how technology has changes his process and focus. John Elsasser is the Editor-in-Chief for PRSA’s award-winning monthly newspaper, PR Tactics.  The publication provides PR professionals with practical how-to information that will help improve their job performance and…

This is a very, exclusive deep dive interview with New York Times Media Business Columnist David Carr.  Carr wrote The Media Equation column for the Monday Business section of the NYT that focuses on media issues including print, digital, film, radio and television. He also worked as a general assignment reporter in the Culture section…

The challenges of effective, efficient PR agency management PRSA Fellow Ira Yellen. This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Ira Yellen is President/CEO of First Experience Communications, a full service marketing, communications and public relations company. Recently, Mr. Yellen was elected into Public Relations Society of America…