This is an exclusive interview with the director of corporate communications & public affairs at Bausch & Lomb [NYSE:BOL], Michael McDougall, about PR strategy, the fall of the house of Kodak, digital public relations, the online video explosion, and social media marketing for B2B and consumer-focused public relations firms. Michael McDougall is a seasoned PR…

Kye Strance, Director of Product Management at online PR software provider Vocus (acquired by Cision) talks about press releases, clearing news over the wire, online communications and PR technology. Kye Strance is responsible for the overall product strategy and roadmap of the Vocus on-demand public relations software suite. Additionally, he heads the company’s media monitoring…

Global PR Firm MSL Worldwide CEO Mark Hass on penetrating China, his acquisition criteria for acquiring PR firms, and what it takes to be a managing director of a global public relations agency. Hass leads the international public relations agency MSL Worldwide and is a strategic counselor to the firm’s largest clients, including General Motors,…

What is media monitoring and analysis, and how is it used as an accurate social media monitoring tool during breaking news events? If you’re interested in using social and news media to monitor media, you’ll find this case study about how a reporter used social media to cover the Mumbai terrorists attacks fascinating. In this…

Jason Falls talks about social media management as the proverbial virtual water cooler, who should own social media within an organization and how negativity can benefit the reach and appeal of a social media campaign. Falls was the director of social media at Doe-Anderson and has established himself by developing innovative outreach and communications strategies.…

New York Times Executive Director of Customer Insight Jeffrey Graham talks about word-of-mouth marketing, rumor control, the wisdom of the crowd, and keeping the Grey Lady profitable. Graham leads a 30-person corporate research team at The New York Times, which includes advertising, digital marketing, strategic research, analytics, and email newsletter marketing. Previously he was SVP,…

Los Angeles Times Deputy Editorial Page Editor Jon Healey advises public relations specialists on how to propose a meeting with the editorial board at the Los Angeles Times, how digital PR is adapting to opinion journalism and what the future holds for the house that Otis Chandler built. Others from the Los Angeles Times who…

Detroit Lions Spokesman Tim Pendell talks about Sports PR and sports marketing Now in his eighteenth year in sports PR, Pendell talks about being the hardest working man in sports PR and marketing. Show Notes:   4:31 – Pendell talks about working PR for the Detroit Lions.   6:10 – Pendell on sustaining interest in this…

In this exclusive interview, Former Director of External Affairs for FEMA John “Pat” Philbin admits to his role in the notorious “Fake Press Conference” regarding the 2007 California wildfires, dealing with the fallout of bad PR, and overcoming negative bias with both the media and public.   “Pat” Philbin is the Senior Vice President at PIER…

Founder of Craigslist.org, Craig Newmark shares about the success of Craigslist and his personal business style. He was interviewed last month during the PRSA International Conference where he gave a keynote on Social Media and Democracy. Craig Newmark is the internet entrepreneur who founded the popular San Francisco based website Craigslist.org, a non-commercial community bulletin…