Michael Dunn is CTO of Ultra, bringing the blockchain revolution to the gaming industry and creating a fair ecosystem for the future of games distribution.  I had a conversation with him when he was at Hearst Interactive Media about podcast advertising and measurement.  When he was VP with Hearst Interactive Media, Michael was focused on…

Pete Blackshaw is Chief Executive Officer, Cintrifuse Syndicate Fund & Startup Incubator. I recorded this interview with him when he was at Nielsen BuzzMetrics, a startup with amazing PR that Nielsen bought. Pete and I talked about podcast measurement, podcast advertising, and podcast marketing. When Pete Blackshaw was CMO of Nielsen BuzzMetrics, he helped companies…

Muck Rack CEO Gregory Galant discusses podcast measurement, valuing an audience, and building a business case for podcasting. When this was recorded, Gregory Galant was CEO of RadioTail, a firm facilitating podcast marketing. He fell in love with podcasting when he started Venture Voice, a podcast that profiles entrepreneurs and venture capitalists. Greg has worked…

This is a fascinating conversation about podcast marketing in the early days with Rick Klau, the Senior Operating Partner at Google Ventures. But when I recorded this interview, Rick was VP at FeedBurner. We spoke at length about podcast measurement, building a business case for podcasting, valuing an audience, and the future of podcast marketing.…

This is a conversation I had with Los Angeles Times Columnist Joel Stein about the future of traditional media formats, working with public relations firms, and how he decides what to write about. Joel Stein grew up in Edison, N.J., went to Stanford, and then worked for Martha Stewart for a year. After two years…

This is a recording of a presentation by New York Times technology editor, Steve Lohr, who invited to keynote the Public Relations Society of America’s Technology Conference in New York. He focuses on how public relations agency pros can best support his reporting efforts. PR Pitching Tips 3:03 – Steve Lohr introduces his keynote on how…

This is a recording I did of a talk with LA Podcasters about their shows, podcast marketing, and the elements of a must-listen podcast. SHOW NOTES 5:12 – Lance Anderson talks about how he approaches podcasting as an artist. 5:47 – Anderson talks about how many listeners there are of his podcast “Verge of the Fringe” …

This is an excellent interview with Martin Howell, editor-in-charge of Reuters Inc., about covering corporate corruption, citizen journalism, and the impact of SEO consultants on the business of journalism.  If you’re in public relations and you’re interested in pitching financial news to reporters, this interview – recorded before social media for financial services became mainstream…

This is an exclusive, unedited interview with Alan Elias, senior vice president of corporate communications for Washington Mutual Card Services, years before the WaMu meltdown. He speaks candidly about crisis communications in fintech, the impact of Regulation Fair Disclosure on public relations disclosure, and how corporate scandals have affected how he does his job. Alan…

This is an exclusive, uncut interview with automotive PR expert Dan Irvin about his experience running public relations and corporate communications at Mitsubishi Motors, some of the challenges of doing PR in the automotive sector, managing their public relations agencies, and how technology has impacted his job. Dan Irvin is the director of corporate communications…