Burson-Marsteller PR Firm Founder Harold Burson – who passed away on Jan. 10, 2020, at the age of 98 – talks about public relations firm management and shares advice to PR job seekers. Harold handled crisis communications for the infamous Tylenol-tampering case and a devastating gas leak in India. He was the founding chairman of…

If you’ve ever wondered how CNN decides what to cover, this exclusive interview as all about the process of how they choose which stories to cover, and the differences between television and print news coverage. With more than 26 years of journalism experience to draw from, Renay San Miguel is a Headline News Anchor based…

The New York Times calls Jakob Nielsen “the guru of Web page usability” so those are their words, not mone. And U.S. News and World Report calls him “the world’s leading expert on Web usability.” Jakob holds 79 United States patents, mainly on ways of making the internet easier to use. When I launched iPRSoftware,…

This is a recording of my talk on Digital PR at the Public Relations Society of America Independent Practitioners Group. This was pre-Facebook, pre-Twitter, and pre-Tik-Tok. I focused on blogs, podcasts, and other web-related technologies and how PR consultants can use them. SHOW NOTES: 00:57 – Eric Schwartzman talks about his experiences at the Grammy’s…

This is an exclusive, unedited interview with Washington Post editor of breaking news Chet Rhodes about pitching stories to the Washington Post, his daily video podcast and the challenges facing the news print publishing business.  Chet Rhodes has been working at Washington Post for eight years. Prior to becoming the deputy multimedia editor, Rhodes was…

This is a conversation about public relations campaign measurement with Katie Delahaye Paine, founder of KD Paine & Partners LLC and publisher of The Measurement Standard, recorded way before social monitoring tools became available. Katie Delahaye Paine is the founder of KD Paine & Partners LLC and publisher of The Measurement Standard and The One-Minute…

This is a talk I had in the early days of digital with J.D. Lasica about working in the mainstream media, citizen journalism and the impact of social media on traditional journalism. J.D. Lasica is co-founder and executive director of Ourmedia, a nonprofit global repository and community space for grassroots video, audio, photos and text.…

This is a conversation I had with Francois Gossieaux, who was president of the world’s first blog media startup, at the New Communications Forum in Palo Alto, California. We spoke about his company Corante and he offered advice to public relations professionals on how to assimilate digital communications into their campaigns. Francois Gossieaux serves as…

This is a recording of a conversation I had with Dan Gillmor at the New Communications Forum in Palo Alto about the rise of grassroots media, the relationship between citizen journalism and traditional journalism, as well as the future of the mainstream media amidst the rise of online journalism. Dan Gillmor is the founder of…

In this episode, The Rock and Roll Geek Show’s Michael Butler interviews FIR‘s Neville Hobson and Shel Holtz and me  at the New Communications Forum, Palo Alto. Neville Hobson, ABC, is a communicator, blogger, podcaster, and one of the leading European early adopters and influencers in new-media communication for business. He has 25 years of…