Labor hasn't won a majority of federal seats in WA since 1990 when Bob Hawke was PM. However, recent events and shifting sentiment sees the WA Liberals potentially facing a kind of existential crisis which could result in Labor getting the keys to the lodge, as detailed by 6PR Breakfast host Gareth Parker.

Election advertising allows parties to keep control of the messaging even when the campaign has other ideas. Renowned adman Russel Howcroft on the opening wave of election ads.

What's it like within the inner circle when a major gaffe jams a stick in the spokes? Hear from veteran political operatives Jinane Bou-Assi and Sally Branson.

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Nine's Political editor Chris Uhlmann says Labor’s chances of winning the federal election rest largely on destroying Scott Morrison’s character, but the most devastating weapon has come from within the PM's own party.

Renowned adman Russel Howcroft on why the lack of a requirement for truth in political advertising is the "least worst" option. 

Resolve Strategic pollster Jim Reed reveals how voters are feeling on the eve of the campaign being called. 

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Before we head to the ballot box, join host Charles Croucher for the first time On The Trail.

As the sugar hit from the cash and calorie heavy budget wears off, AFR Economics Editor John Kehoe reveals why the budget should have been better but could have been worse.

Veteran adman and 3AW Breakfast host Russel Howcroft explains why you'll soon be peppered with negative ads - most of them from Clive Palmer.

With a small army of staffers and advisors preparing to pile onto the campaign bus, get the inside word on what happens on the hustings with political operatives Sally Branson and Jinane Bou-Assi.

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After two years we’ll never forget, Australia faces two months like never before. Before you get to the ballot box, join Charles Croucher On The Trail.

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