On Track Tips | Small Business | Marketing | Branding | Social Media | SEO

On Track Tips | Small Business | Marketing | Branding | Social Media | SEO

By Jason T. Wiser interviews industry leaders like Chris Brogan, James Wedmore, Pam Moore, Jay Baer, and Guy KawasakiBusinessEducationCareers
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On Track Tips | Small Business | Marketing | Branding | Social Media | SEO episodes

  • Emotional SEO and Digital Intimacy – Yifat Cohen and Marc Gafni
    On Track Tips participates in a project Yifat and Marc are working on, where they are using a series of HOAs as chapters in a book they are authoring. We explore digitial intimacy and how it relates to business. In business, just how intimate do we really need to be? In what way is vulnerability an asset in business, especially in the corporate world? Should it be my goal to become friends with my clients?
    32 min
  • Insane Twitter Marketing with Pam Moore the “Marketing Nut”
    Pam Moore is a Forbes Top 10 Social Media Power Influencer and one of the elite in the Social Media industry. She is a prolific tweeter and has 220k Twitter followers. She shares her experience in using Twitter marketing for businesses. Pam says be human and be socially relevant. Tweet different content on a Friday afternoon than you would on a Monday morning, for example, because people are coming at it in a different mindset at those two times.
    28 min
  • FaceBook Ads for G+ audience – Alex Houg
    Alex Houg talks about ways to leverage Facebook ads to drive traffic to your Google plus audience. If you can use Facebook ads to drive traffic to Google plus Hangouts, just imagine the possibilities for using these same strategies to drive traffic to your small business!
    34 min
  • Budget your Finances without being a Human Calculator – Stephanie Sims
    Stephanie Sims is a recovering investment banker who champions the small business owner. She understands business finance. She helps us understand budgets for the small business owner and entrepreneur: how to keep your business and personal spending separate; which questions you need to ask about spending; how to detail an “average month”; the envelope system; rounding up before purchasing; which rules you need to put in place, as the owner; controlling employee expenses with more rules
    29 min
  • Budget your Fitness with the Power of Practice – Lisa Engles
    Lisa Engles shares the keys to making choices for a new way of being IN AND WITH your body. Mental training is just as important to performance as physical training. One of Lisa’s favorite quotes is “It’s not about doing certain things. It’s about doing things in a certain way (Wallace Wattles, 1903)."
    28 min

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