On Track Tips | Small Business | Marketing | Branding | Social Media | SEO

Phyllis Khare presents some tips and strategies from her Google Calendar system, Time Bliss Me. It’s an innovative way of using Google Calendar that will give you clarity, productivity and less stress.

Phyllis Khare, Lisa Engles, and Stephanie Sims join me to talk about "Budgeting Your Time" , Budgeting Your Fitness", and "Budgeting Your Finances". We explore some of the similarities in the disciplines, and talk about techniques and available tools to help you manage all three.

Andrea is an expert in client acquisition strategies and she joins me at On Track Tips to give us some practical proven techniques that, when done right, will help us find our ideal clients and convert them.

Brian Carter is an expert on Facebook and has a deep respect for Google Plus and understands the networks. He helps bring closure to the debate "Which is the best network - G+ or Facebook?" He wants us to stop asking "Which is the better network?" and start asking "Which is the better network for my business?"

Neal Schaffer helps us answer "how does one earn money as a social media consultant?" and "what should I look for when hiring a social media consultant?" Neal is one of Forbes "Top 30 Power Influencers" and the author of Maximize your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing, and Business Success.

Guy Kawasaki unlocks the key to brand evangelism. We hear about his career with companies like Apple, Motorola, and now Canva, and Guy shares basic principles of brand evangelism and how to apply these concepts to your small business.

Chris Brogan says viewers want to experience the journey of the successful business owner. They want to imagine themselves walking this path and living this dream. He shares examples of companies that are using storytelling in business today.

Sarah Hill talks about how business face-to-face interactions online are no longer confined to avatars and text communication. We can now connect with tools like Google hangouts which have taken social media to a whole new level.

Mark Traphagen and I talk SEO. It takes time and resources to do it right, but the return-on-investment or ROI will be well worth it as your company grows. The differences between on-site SEO, off-site SEO and local SEO are explained. On the importance of social media, Mark says that if you're not on it, you won't be top of mind when consumers are ready to buy.

The quality of your content reflects the quality of your business and the writer you hire will reflect your professionalism. Authority is passed on when influencers share your content. Your enemies are “obscurity and neglect.” Wise entrepreneurs optimize their sites, not only for search engines, but for readers. You must make a connection and build a community of loyal advocates in order to win online.