OnBD with ALF

By Ultimate ContentBusiness Marketing Careers

OnBD with ALF episodes

May 31, 2022 The $1 billion tomato: how 150 years of history drives new innovation at Heinz
Kraft Heinz is the fifth-largest food and beverage company in the world, and home to a global portfolio of household brands, including eight which are worth more than $1 billion each. Rory chats to their New Ventures Director, Caio Fontenele, about how his team can continue to honour the traditions of the Heinz brand whilst embracing and exploring new products. They also discuss where he sees the potential for the biggest areas of growth in the industry, the company's goals for increased sustainability and why established brands have the luxury of being able to scale up new trends in order to be a force for good.
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48 min
April 22, 2022 Beelivery: Rory explores the phenomenon of the grocery home delivery service
Yazan bin Mohammed, chief executive of the grocery home delivery service Beelivery, talks Rory through this fast growing trend and explains why some of the protagonists will prosper but not all will survive. It's all about the business model.
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44 min
March 22, 2022 Digital-first brand Trinny London's CMO Shira Feuer talks about Trinny Woodall's beauty brand.
Trinny London has been a digital-first brand since it launched. Shira Feuer, Chief Marketing Officer talks to Rory about building Trinny Woodall’s beauty brand in a sector where the customer base usually want to be able to test or try first. Shira talks about the brand’s online try-on and product recommendation tool, Match2Me. Trinny London came into its own when the pandemic hit as they were able to offer a level of service when some other brands were having to play catch up. Social media communities obviously play a huge role in the marketing strategy, not least the Trinny Tribe.
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52 min
February 17, 2022 Reshaping E-Commerce with Klarna. Rory meets David Sandström.
Rory chats with David Sandström, the Chief Marketing Officer for the ‘Buy Now, Pay Later’ giant, Klarna, who have over 90 million global users and perform two million transactions a day. They discuss the misconceptions around the business model, the challenges of marketing to an expanding and diverse customer base and Klarna’s plans to reshape the future of e-commerce. Plus discover why Rory thinks his postman is so great.
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49 min
January 18, 2022 Can we all do more to Live Kindly? Rory meets Jodi Monelle, Founder & CEO of the online, media platform.
Rory Sutherland chats to Jodi Monelle, Founder & CEO of Live Kindly, an online media platform designed to promote the benefits of a plant-based lifestyle. The conversation includes discussion on what is driving an increase in vegan foods, the importance of inclusivity and whether a plant-based lifestyle is truly scalable across society at large. Alongside these considerations, Rory and Jodi look at the wider question of long-term sustainability.

Jodi also explains why consumers are demanding more transparency about their purchases and what impact that will have on how companies innovate or steer towards more ethical, consciously produced products, whilst Rory asks whether there's a Darwinian limit to our human wants and how that might affect consumption.

On Brand is sponsored by ALFInsight. More more details about the marketing data and information available from ALFInsight visit www.alfinsight.com
Hosted on Acast. See acast.com/privacy for more information.
48 min
December 06, 2021 Rory tackles Ben Wright, Chief Commercial Officer of the English Football League
Ben Wright discusses the opportunities open to all sports but in particular football. How does he balance the traditions of the sport and the expectations of the consumers (fans) with the commercial realities? Why do brands want to partner with football? It used to be simply a logo on the team shirt and a perimeter advert but advances in technology have opened up many possibilities. Fans consume the game in many more ways than simply attending the match. How important is the role of media rights holders and how might that change in the future? Rory fails to convince Ben that the goals should be made bigger!

On Brand is sponsored by ALFInsight. More more details about the marketing data and information available from ALFInsight visit www.alfinsight.com
Hosted on Acast. See acast.com/privacy for more information.
59 min
November 23, 2021 Pip & Nut - Rory talks to the Chief Squirrel - Pip Murray
Pip Murray loves nut butters. She used to re-energise herself after running marathons with peanut butter on toast - great protein and healthy fats. Pip started mixing her own and then started selling them at outdoor markets. They sold well and a business was born. The recipes and mixes were important but the branding, marketing and distribution were vital to the on-going success of the business. Selfridges was the first big win quickly followed by Sainsbury’s and many independent stores. Pip talks Rory through the marketing ingredients of this nutty story!

On Brand is brought to you by ALFInsight - for more information about this comprehensive marketing data and information source visit www.alfinsight.com
Hosted on Acast. See acast.com/privacy for more information.
49 min
November 01, 2021 Who Gives a Crap? Simon Griffiths tells Rory why he does
In July 2012, Simon, Jehan and Danny launched Who Gives A Crap with a crowdfunding campaign. Simon sat on the toilet in their draughty Australian warehouse and refused to move until they had raised enough pre-orders to start production. 50 hours and one cold bottom later, they’d raised over $50,000. The motivation to start Who Gives A Crap came when they learned that 2.4 billion people don't have access to a toilet. That's roughly 40% of the global population and means that around 289,000 children under five die every year from diarrhoeal diseases caused by poor water and sanitation. That's almost 800 children per day, or one child every two minutes. So they donate 50% of their profits to build toilets. So far that’s £5.3m

On Brand is brought to you by ALF Insight - essential data for the marketing community. www.alfinsight.com
Hosted on Acast. See acast.com/privacy for more information.
56 min
October 04, 2021 Annie & Jonny spoon feed Rory the story of the remarkable Spoon Cereals launch via Dragon's Den
Spoon was set up back in 2013 by sister and brother-in-law Annie Morris and Jonny Shimmin. Inspired by Annie's healthy addiction to a bowl of cereal at all times of the day, the pair decided sell their fresh homemade bowls of cereal to busy and hungry commuters from their pop-up cereal bar. The founders soon found themselves pitching to high profile investors on the BBC TV programme Dragons' Den. Deborah Meaden and Peter Jones, who saw potential in their brand vision and have been a significant part of their business journey. Spoon is now well established in top retail (and digital) shelves nationwide.
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54 min
September 21, 2021 How James Averdieck went from chocolate pudding GUru to Coconut Collaborative King
Rory Sutherland welcomes James Averdieck to the On Brand Podcast with ALF Insight. James now runs the Coconut Collaborative, a range of sustainable, non dairy products which seem to be doing as well as his previous invention GU chocolate desserts, a company he sold for around £170m. James and Rory talk about the marketing of Coconut Collaborative products, the growth of the non dairy sector and the importance of sustainability. Find our more about ALF Insight at https://www.alfinsight.com/
Hosted on Acast. See acast.com/privacy for more information.
45 min

About OnBD with ALF

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Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and…