Content, Briefly

OnBoard: Josh Palmer's "Do, Delegate or Delete" Approach to Content


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In this episode of Content Briefly, we’ve interviewed Joshua Palmer, Head of Content at OnBoard, and discussed content leadership, the multifaceted aspects of running a robust content program, and more.

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Timestamps:

  • 00:00 Intro

  • 01:26 Who is Joshua Palmer?

  • 02:14 Joshua’s background.

  • 03:07 What is OnBoard?

  • 05:49 Customer profiles of OnBoard.

  • 08:49 OnBoard’s features and use cases.

  • 11:09 Challenges in board collaboration.

  • 12:08 OnBoard’s PLG motion.

  • 13:38 Components of Onboard’s content program.

  • 15:40 Team structure and workflows for content creation.

  • 20:55 Ways to diversify your content strategy.

  • 24:33 Tips for crafting authentic content.

  • 27:34 Josh’s role and vendor management.

  • 31:07 Importance of communication and prioritization.

  • 34:23 The art of delegation.

  • 36:40 Trends in content team sizes.

  • 38:01 Josh’s perspective on AI in content creation.

  • 38:50 Content performance measurement.

  • 43:48 Learn more about Joshua and OnBoard and get in touch.

  • 45:38 Outro

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    Useful Links:

    OnBoard Website: https://www.onboardmeetings.com/

    Joshua on LinkedIn: https://www.linkedin.com/in/joshuaepalmer/

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    Stay Tuned:

    ► Website: https://www.superpath.co/

    ► YouTube: https://www.youtube.com/@superpath

    ► LinkedIn: https://www.linkedin.com/company/superpath/

    ► Twitter: https://twitter.com/superpathco

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    Content, BrieflyBy Superpath

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