In this episode of Content Briefly, we’ve interviewed Joshua Palmer, Head of Content at OnBoard, and discussed content leadership, the multifaceted aspects of running a robust content program, and more.

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Timestamps:

• 00:00 Intro
• 01:26 Who is Joshua Palmer?
• 02:14 Joshua’s background.
• 03:07 What is OnBoard?
• 05:49 Customer profiles of OnBoard.
• 08:49 OnBoard’s features and use cases.
• 11:09 Challenges in board collaboration.
• 12:08 OnBoard’s PLG motion.
• 13:38 Components of Onboard’s content program.
• 15:40 Team structure and workflows for content creation.
• 20:55 Ways to diversify your content strategy.
• 24:33 Tips for crafting authentic content.
• 27:34 Josh’s role and vendor management.
• 31:07 Importance of communication and prioritization.
• 34:23 The art of delegation.
• 36:40 Trends in content team sizes.
• 38:01 Josh’s perspective on AI in content creation.
• 38:50 Content performance measurement.
• 43:48 Learn more about Joshua and OnBoard and get in touch.
• 45:38 Outro

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Useful Links:

OnBoard Website: https://www.onboardmeetings.com/

Joshua on LinkedIn: https://www.linkedin.com/in/joshuaepalmer/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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