Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. In part one of a two-part series, we discuss Jason’s favorite books, if the phrase “tell your story” is being overused, what content is best suited for “telling a story” and more!

Time Stamps

●      [01:23] Q1: What do you prefer, coffee or tea?                  

●      [02:21] Q2: What are some of your favorite books?           

●      [05:06] Q3: What is the difference between agencies telling a story and companies telling a story?                     

●      [07:04] Q4: Have we overused the phrase, “tell your story?”          

●      [08:54] Q5: What type of personality traits or skills does it take to craft brand stories?

●      [15:35] Q6: What content is best suited for brands to tell their story?

●      [17:51] Q7: What are some of your favorite tools to monitor a story you created?

●      Jason Moriber was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

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