Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. Part two of a two-part series, we discuss how long brands should “pause” a story, AI and storytelling, exercises to do for storytelling, and more!

Time Stamps

●      [03:36] Q1: How do you know how long to pause a story? What’s the time frame?          

●      [05:20] Q2: Why there is no more stories about avocado toast.

●      [06:04] Q3: Do you think AI will help create stories for brands?                  

●      [08:33] Q4: What exercises can be done to become better storytellers?       

●      [10:55] Q5: What brands are doing really well in the storytelling department?

●      [14:47] Q6: Do you think VR and AR will help stories become more immersive? 

●      Jason Moriber was our guest today.

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