One Hot Thing

One Hot Thing

By Natalie HaileyBusinessNewsBusiness News
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One Hot Thing episodes

  • Episode 34 - How to create a killer live video show with Ian Anderson Gray
    About Ian Ian is a Confident Live Marketing consultant and founder of Seriously Social. He’s an international speaker, trainer, teacher, web developer and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. Ian is co-founder of Select Performers – a family run web agency. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK. Ian is also a professional singer and lives in Manchester in the UK with his wife and two kids. I chat to Ian about... How to channel your nerves and use them to improve your live videos!
    How taking part in Facebook live challenges can help with confidence
    Getting started with Insta Stories
    Preparing for a live video - should you script?
    Ian's top tools for going live on social media
    Connect with Ian Visit his website
    On Twitter
    On LinkedIn
    28 min
  • Episode 33 - How to create a content marketing strategy with Phillip Twyford
    About Phillip Phillip works with SME businesses to plan, create and execute social media strategies and campaigns.
    Many small to medium-sized businesses either are not comfortable, don't have the budget or don't havethe time to make social media part of their marketing.
    From the development of the strategy to the day to day management and implementation he helps companies get active on social media while they can focus on the day to day business.
    I chat to Phillip about... His 10 step content marketing strategy master plan
    Goal setting
    Identifying your clients
    SWOT analysis
    Content audit
    Getting your systems in place
    Content brainstorm
    Strategic promotion
    Repurposing
    Measuring
    Connect with Phillip Visit his website
    On Twitter
    On LinkedIn
    35 min
  • Episode 32 - Stop feeling you have to be everywhere! With Mike McGrail
    About Mike Mike started Velocity Digital in 2012 with the aim of helping businesses of all shapes and sizes understand and make the most of the many opportunities digital marketing offers. He does this by working closely with his clients to deliver truly effective and measurable marketing strategies, while ensuring a creative and innovative approach at all times. He gets a real sense of satisfaction when he sees businesses progress due to the work they do together.
    I chat to Mike about... How he's created a virtual team and the benefits it brings
    His solution to the overwhelm of social media
    How to combat feeling like you have to 'be everywhere!'
    How he see video fitting into his own and his clients' businesses
    Connect with Mike Visit his website
    On Twitter
    20 min
  • Episode 31 - How to create content out of your daily activities with Christine Gritmon
    About Christine Christine Gritmon helps the busy owners of small, local businesses be less intimidated by social media. Her previous experiences includes marketing work for big-brand beauty, local journalism & newsroom engagement work, and creating funny Photoshops for a comedy website (yes, really). She lives with her husband and two small children in Nyack, NY.
    I chat to Christine about... Hacks for getting content out there when you're flat out with no time!
    Ways to create fun content if you're a BORING company!
    How to use geotagging on social media to great effect when you're out and about
    Making the most of creating content out of meetings, networking events and meetings over coffee ☕️
    Connect with Christine Visit her website
    On Twitter
    36 min
  • Episode 30 - How to produce prolific levels of content for minimum effort | Content Stacking with Colin Grey
    About Colin Colin Gray is a podcaster, a writer and a PhD in education. He specializes in engaging through content, with podcasting at it’s core. His company, The Podcast Host, helps businesses to grow an audience by combining podcasting, blogging and video to cultivate fanatical fans.
    These days, Colin writes regularly on podcasting and content marketing, and he produces five podcasts along with his team at The Podcast Host. The topics include mountain biking, podcasting, subversive leadership and running a business. PodCraft is the flagship, a season-based show which tackles Podcasting topics head-on over a series of shows, looking to create a definitive guide each time.
    Colin is also an experienced speaker, both in new media and in the academic world. Most recently he was a main-track speaker at New Media Europe and spoke at Podcast Movement in Texas, USA.
    I chat to Colin about... How to tie podcasting, video and blogging together
    Stacking engagement as well as content - How to draw people in with one type of content and then build on that engagement with another type until you have their trust
    Smart repurposing - Leveraging the power of each medium
    Colin’s amazing process for converting one content form to another
    A super effective way to repurpose audio content for YouTube
    Creating highlights of long form content to create impactful short form content
    Colin’s top tools for making the most impact with your content
    Connect with Colin
    Visit https://www.thepodcasthost.com/ (The Podcast Host)website
    Visit the https://alitu.com/ (Alitu Website )
    On Twitter
    39 min
  • Episode 29 - Are you ready to start a membership site? With Mike Morrison
    About Mike Mike Morrison is co-founder of The Membership Guys and Member Site Academy, where he helps guide the growth of high performing memberships, e-learning businesses, and online communities.
    With over 15 years experience in digital marketing and online business; Mike has worked closely with multinational brands such as McDonalds, ITV and Ancestry.com;and has been the driving force behind a multitude of 6 and 7 figure membership businesses.
    He's the host of a popular podcast, author of two best-selling books and has been featured on the likes of Social Media Examiner, Huffington Post, Foundr and Net Magazine.
    Mike can regularly be found on stages around the world at events including Social Media Marketing World, Tropical Think Tank and Podcast Movement.
    I chat to Mike about... How he found his niche (within a nice, within a niche 😁)
    How big an audience do you need to start a membership site? He gives an actual figure 😲💪
    How much content do you have to create within a membership site?
    Testing the likelihood of your membership site taking off before you launch using a Minimum Viable Product
    The importance (or not?) of a community within a membership
    Connect with Mike Visit the Member Site Academy Website
    Listen to the podcast
    On Twitter
    Join the Membership Mastermind Facebook Group
    1 hr
  • Episode 28 - Masterclass on creative content for each stage of the sales funnel with Dan Knowlton
    About Dan
    Dan has been ranked as a Top #100 Digital Marketing Influencer and is an international speaker who went from knowing nothing about Digital & Social Media Marketing, to growing a multi-award-winning Digital Marketing Agencywith his brother Lloyd in under 2.5 years.
    I chat to Dan about... The types of content to distribute for prospects in the 'Awareness' stage of the funnel
    How he comes up with creative content ideas
    How to nudge people through the funnel with content
    Why multi-touch-point marketing is important
    Types of content to distribute for prospects in the 'Consideration' stage of the funnel
    Types of content to distribute for prospects in the 'Purchase' stage of the funnel
    The #1 thing that impacts the success of your content
    Which platforms should you use to distribute content at each stage of the funnel?
    Connect with Dan Visit his website
    On http://dknowlton1/ (Twitter)
    On LinkedIn
    42 min
  • Episode 27 - Life Hacks: How to work a shorter week while still getting just as much done with Richard Tubb
    About Richard Richard Tubb is an IT business growth expert and provides http://www.richardtubb.co.uk/ (expert advice to help you grow your IT business), working with the owners of IT businesses to help them free up their time, concentrate on doing what is important and making more money.
    Richard also does a lot of speaking, training and consultancy work in this sphere to keep him up to date with the wider IT industry.
    I chat to Richard about... How he's able to take EVERY Friday off work
    The mind-blowingly simple things he's done make it as easy as possible for him NOT to put off those things it would be very easy to
    Great working-from-home tips
    How eliminating decision-making from daily life can help make your day go more smoothly and increase productivity
    The role a little bit of 'normal bloke' meditation has helped in all of this
    The power of outsourcing
    Connect with Richard Visit his website
    On Twitter
    35 min
  • Episode 26 - 3 steps to growing your business FAST with Andrew and Pete
    About Andrew and Pete
    Andrew and Pete are the fun content marketing duo who help businesses and brands create insanely shareable content, through their YouTube Channel, Podcast and membership community. Winners of the 'Digital and Social Media Company of the Year Award', and also 'Business Personality of the Year Award'. As the authors of two hit books, 'https://www.andrewandpete.com/books/ (The Hippo Campus)' and 'Content Mavericks' they regularly keynote international conferences and have been featured on sites such as Inc., Huffington Post, Social Media Examiner, Convince and Convert, Entrepreneur on Fire and Kim Garst. You can find out more about them at: www.andrewandpete.com
    I chat to Andrew and Pete about... How collaboration can help super charge your audience and business growth
    The importance of getting on other people's platforms, not just having them on yours
    How and when to outsource elements of your business
    The role time management and organisation play in speeding up the growth process
    Connect with Andrew and Pete Check out their YouTube channel
    Visit their website
    On https://twitter.com/AndrewAndPete (Twitter)
    On Facebook
    55 min
  • Episode 25 - Writing tips for content creators with Gudrun Lauret
    About Gudrun With over 20 years’ writing experience and a thorough grasp of content marketing, Gudrun works with busy consultants to provide a bespoke solution to help them expand their reach, widen their audience and build on their credibility. She saves them time by taking over the creation and management of their content, producing blogs, podcast shownotes, ebooks and more, ensuring it’s delivered on time and in the right places.
    I chat to Gudrun about... How to communicate in the right way with your audience online
    How to create the best podcast shownotes
    Connect with Gudrun Visit her http://gudrunlauret.com/ (website)
    On Twitter
    On Facebook
    On LinkedIn
    21 min

About One Hot Thing

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One Hot Thing podcast features advanced content marketing hacks from the world’s best content creators.