From failed products and credit card debt to targeting ₹150 crore in FY26, this episode reveals the real story behind DeoDap. In this episode of One in a Billion, Kapil Thirani sits down with Sameer Rajani, Founder of DeoDap, to unpack his journey inside the marketplace ecosystem. After burning capital on manufacturing experiments, Sameer realised he wasn’t meant to build factories; he was meant to build distribution.

He explains how simple margin math, Excel clarity, and trust helped him convince manufacturers to move online. Instead of chasing exclusivity or high profit per product, DeoDap built a rare group buying model powered by 25,000 active wholesale partners.

Today, the company runs 8,000+ unique products, employs 700 people directly, and is scaling toward a ₹150 crore target; all while staying asset-light and disciplined. A sharp, honest conversation about rejection, resilience, marketplace economics, and building scale the practical way.

00:00 Coming Up

01:17 Introduction

01:55 Business objective and how DeoDap started

06:09 The journey into e-commerce

10:12 Transitioning from a consultant to an entrepreneur in 2015–2016

16:09 The decision to start a business and overcoming initial challenges

20:48 Convincing manufacturers to embrace marketplaces

25:47 Implementing the group buying business strategy

30:57 Growing a seller’s community through marketplaces

32:59 Selecting the perfect category to sell in the marketplace

37:37 Testing products and innovating for customer value

42:05 Scaling the group buying network and evolving the business model

44:31 Product expansion: How many products does DeoDap offer today?

47:29 Expanding the business and strategising for growth

51:06 The impact of AI on SMEs

53:06 Leadership principles that drive business success

54:47 Does quick commerce disrupt the e-commerce seller ecosystem?

55:53 Future goals: What should DeoDap integrate and where will it be in 5 years?

01:00:01 Final thoughts

#SellonFlipkart #FlipkartSellerRegistrationProcess #FlipkartSellerHub

From kitchen-made products to building one of India’s most research-driven Ayurvedic skincare brands, this episode unpacks the real journey behind Aaryanveda.

In this episode of One in a Billion, Kapil Thirani sits down with Himanshu Chadha (MD, Aaryanveda Cosmeceuticals) to talk about what it actually takes to survive and scale in the cosmetics business. From chasing a simple goal of earning ₹1,000 a day to navigating betrayal, cash losses, and six months of unnoticed leakages, Himanshu shares the unfiltered side of entrepreneurship before it became aspirational. The conversation explores why Aaryanveda was launched in 2005, when Ayurveda wasn’t fashionable.

He breaks down the thinking behind affordable pricing, direct sourcing from farmers, in-house packaging, and walking away from superficial “herbal” branding. Premium pricing, big investments, and the wrong market timing turned it into a costly failure, but one that reshaped how he thinks about focus, distribution, and consumer readiness.

Listen for a raw, honest conversation about trust, mistakes, science, and building a brand the hard way.

Chapters

00:00 Coming Up

01:27 Introduction

02:05 The Founder’s Early Story

04:55 Product Vision & Planning

07:35 Kitchen to Factory Journey

10:50 Business Pivot & Course Correction

17:05 Aaryanveda’s Birth & Entry into Ayurveda

21:17 The Truth About the Herbal Industry

25:30 Kshir Pak Vidhi: Ayurvedic Oil Making

27:29 Controlling Costs in Business

33:02 Entering E-commerce: Lessons & Challenges

36:43 Edible Cosmetics: Launch & Struggles

42:00 Business Model Canvas Explained

43:32 The Future of Quick Commerce

45:25 Building Consumer Trust Online

47:40 Closing Thoughts

#SellonFlipkart #FlipkartSellerRegistrationProcess #FlipkartSellerHub

From three generations of a family business to ₹15–30 lakh in daily sales, this episode is the story of how Little Rides bet on the future without losing its roots. In this episode, Tanav Nijhawan, Co-Founder of Little Rides, shares how a legacy manufacturing business made the leap online, despite fears around returns and scale. From building toys in India since 2012 to designing for Gen Z and millennial parents, this conversation captures the balance between tradition and modern brand thinking.

Tanav also opens up about Little Rides’ first Big Billion Day. No preparation. No playbook. Just execution. ₹1.04 Cr in a single day, followed by ₹10–15 Cr in under two weeks. Along the way, he talks about the real challenges of 1-day delivery, easy assembly, and why “Made for Little Smiles” is more than just a tagline. Listen now for a raw, honest story about family, risk, and building something children love and parents trust.

00:00 Coming up

01:16 Introduction

01:43 How Little Rides started as a family business (1950s)

03:27 Tanav joins the family business

05:25 Taking Little Rides online

09:24 Handling major online returns challenges

12:03 Manufacturing setup & offline distribution network

15:08 How responsibilities are divided within the family

17:47 Is China dominating the Indian toy industry?

21:32 Is branding easy in a D2C business?

23:47 Toy categories and age-based design strategy

26:53 Designing toys for parents’ expectations

28:52 Story behind the name “Little Rides”

30:58 Brand’s online journey and early digital steps

35:20 First Flipkart meeting & account manager relationship

38:33 Building the e-commerce team

39:33 Pricing strategy: online vs offline

40:39 Scaling online with 150+ SKUs

43:55 Brand scale and first BBD experience

46:33 Challenges of going online

49:06 Tanav’s advice for entrepreneurs

50:31 Innovation in traditional businesses

54:27 Closing thoughts

#SellonFlipkart #FlipkartSellerRegistrationProcess #FlipkartSellerHub

While recovering from brain surgery, all she wanted was for her hair to grow back. She didn’t know that her self-made oil blend would become India’s OG rosemary brand. In this episode of the One in a Billion Podcast, Kapil Thirani sits down with Natasha Tuli, Co-founder of Soulflower, to uncover how a simple mix of castor and rosemary oil made at home grew into a global brand sold across 7 countries, inspiring people everywhere to embrace what’s natural, pure, and honest.

Natasha shares how she empowered tribal communities, built FDA-compliant factories across India, and grew Soulflower to dominate 35% of Flipkart’s essential hair oil category, while staying true to her philosophy of “simple packaging, uncompromised quality."

Listen now to discover the journey of resilience, authenticity, and innovation that turned a moment of healing into a movement of natural beauty.

00:00 Coming Up

01:12 Introduction

01:40 Natasha Tuli's Background

02:59 Soulflower Origin Story

05:09 Starting Without Business Plan

09:37 First Product Development

11:16 Offline Distribution Strategy

12:26 Customer Feedback Loop

14:33 FDA Compliance Process

18:26 Pharmacy Distribution Approach

19:56 COVID Pivot to Online

21:02 Hero Product Strategy

22:27 Zero Marketing Philosophy

24:29 Sampling & Category Expansion

26:44 Quick Commerce Success

28:57 Competition Against FMCGs

30:36 Pricing Strategy Discussion

31:44 Platform Partnership Insights

33:05 Consumer Trust Building

34:50 Tier 2/3 Market Entry

35:59 Manufacturing & Quality Control

38:09 Rosemary Innovation Story

42:42 Repeat Customer Importance

43:34 Return Rate Management

44:45 Natasha Asks Kapil Questions

50:00 Reaching Small Towns

51:47 Message to Entrepreneurs

52:27 Closing

During a trip to Goa, four siblings conceived a simple idea to start their own brand. They never anticipated it would grow into a ₹400 Cr business across 26 countries. How did they make the impossible happen?

In this episode of the One in a Billion Podcast, Kapil Thirani talks to Aditya Agarwal, Co-founder of Campus Sutra, India’s leading youth apparel brand. He reveals how four family members became co-founders, combining their expertise and using their savings to create a brand built on trends and consumer-first principles.

From scaling operations to hitting a 400,000 sq ft warehouse, and cracking 23,000 orders in a single BBD day, Aditya shares the journey that helped shape Campus Sutra into a name that millions of young people trust. Listen now to uncover the blend of vision, timing, and a stroke of luck that turned a small start-up into a youth fashion revolution.

Chapters

00:00 Coming Up

01:08 Introduction

02:46 Aditya’s Journey After College

03:55 The Origin Story: Quitting Jobs To Start Campus Sutra

05:18 Why Campus Sutra Chose College Life As Its Core Idea

06:43 Early Days Of Building A Brand Out Of A “Haunted House”

08:18 Early Distribution And The First Phase of E-Commerce

10:14 How Flipkart Powered Campus Sutra’s Growth

12:47 The Challenges Campus Sutra Had To Survive

14:59 E-Commerce In 2014 vs Today: What Actually Changed

17:40 Playbook For Winning Gen Z Consumers

19:43 How Campus Sutra Spots Trends

20:54 Cataloguing Mindset And Reason For Phasing Out Old Products

24:47 How Campus Sutra Handles Size And Return Issues

26:53 Showcasing Campus Sutra’s Hero Products

31:22 Campus Sutra’s Big Billion Days Journey With Flipkart

34:26 Bootstrapping The Brand with Financial Discipline

38:09 Inside Campus Sutra’s Supply Chain Philosophy

40:08 Which Categories Are Best For New Sellers In E-Commerce?

43:28 Flipkart Initiatives That Help Brands Solve E-Commerce Problems

45:31 Aditya’s Advice For New Sellers Entering Fashion in E-Commerce

48:10 Future Plan of Campus Sutra

49:05 Final Thoughts

#SellonFlipkart #FlipkartSellerRegistrationProcess #FlipkartSellerHub

From 174 investor rejections to building one of India’s most loved beauty brands, this is the story of how conviction met consumer obsession.

In this episode of the One in a Billion Podcast, Kapil Thirani talks to Vaishali Gupta, Co-founder of mCaffeine, India’s first coffee-based skincare brand. She shares how the team of 5 founders turned rejection into resilience, built their 6P strategy, and crafted a mass-premium brand loved by both men and women.

From defining the pricing pyramid to staying authentically consumer-first, Vaishali reveals the playbook that helped mCaffeine grow into a cult favourite, powered by Flipkart’s reach and platform trust.

Listen now to discover how belief, insight, and the right partner can build a brand the whole country loves.

Navigate your way through these chapters

00:00 Coming Up

01:17 Introduction

02:11 The Genesis and Growth Story of mCaffeine

06:33 Turning Caffeine into the Core Ingredient of the Brand

10:39 174 Rejections and the Financial Journey Between 2016–2018

12:04 Why mCaffeine Calls Itself a ‘Consumer-First Brand’

15:04 How the 6P Strategy Shapes Product Philosophy

16:46 The Packaging, Platform, and Promotion Playbook Behind mCaffeine

20:38 The Pricing Pyramid That Helped Reach Indian Consumers

26:26 How 35% Men Became a Core Part of mCaffeine’s Audience

28:31 Why mCaffeine Combines Multiple Ingredients in One Product

31:23 How Actives and Natural Ingredients Work Together at mCaffeine

35:23 How mCaffeine’s Marketing Evolved Over the Years

38:28 Building a Cost-Efficient, Community-Driven Brand

40:35 Key Shifts in India’s E-Commerce Landscape

43:16 Where the Biggest Disruptions Happened and Why

45:08 How Quick Commerce Is Redefining the E-Commerce Ecosystem

47:49 Vaishali’s Advice for Emerging Brands

49:31 The Five-Year Vision for mCaffeine

50:23 Final Thoughts

#SellonFlipkart #FlipkartSellerRegistrationProcess #FlipkartSellerHub

When Myntra said they’d do ₹40 crore, they quietly went out and did ₹53 crore instead, proving that small-town dreams don’t come with limits.

In this episode of the One in a Billion Podcast, Kapil Thirani talks to Ambrish Miyani, Co-founder of Indo Era, an ethnic wear brand that broke Flipkart’s biggest pricing myth and went on to do ₹100 crore in business last year. With premium kurtas priced at ₹1,300, Indo Era proved that value doesn’t always mean low price; it means trust, quality, and scale.

Powered by Flipkart’s reach and platform strength, their story shows how small-town conviction can defy every prediction and build a ₹500 crore brand.

Listen now to discover how ambition meets opportunity on Flipkart.

00:00 Coming Up

00:54 Introduction

01:40 How Ambrish Defines Indo Era

02:15 The Founding Story of Indo Era

08:22 Roles and Vision of the Three Founders

09:24 How they pivoted from Sarees to Indo Era

11:47 Building a Brand in an Unorganised Industry

16:47 How Indo Era Launched 250 SKUs

19:20 How Indo Manages their supply chain management

22:24 Why Cash Discipline Became Non-Negotiable

24:38 What Makes Indo Era Stand Out in a Crowded Market

26:16 Understanding What Makes Their Products Work

30:24 The Pricing Strategy That Redefined the Category

31:23 How Catalogue Strategy Differs Across Platforms

34:17 Do Gen Z Consumers Still Wear Traditional Clothes?

36:36 How Major Business Decisions Are Made with Flipkart

38:50 Indo Era’s Five-Year Growth Vision

39:20 Final Thoughts and Advice for Entrepreneurs

#SellonFlipkart #FlipkartSellerRegistrationProcess #FlipkartSellerHub

The Handbag Queen of India, Ritu Kaushik, is here to tell the story of how she turned a ₹10,000 investment into one of India’s most loved handbag brands. Her secret? Making stylish handbags that are affordable for every Indian! From facing criticism in her small village to becoming a bestseller on Flipkart, Ritu shares how she built a brand rooted in empowerment, innovation, and determination.

Ritu’s journey has changed the game for women entrepreneurs, showing that with the right mindset, support systems, and eagerness to learn, anyone can turn small investments into massive growth.

Key Insights:

• Affordable fashion for every Indian
• How she empowered artisans through her business
• The importance of grit, determination, and learning every day
• Building a business that resonates with millions of Indian women

Watch this episode for a dose of entrepreneurial grit and inspiration.

Timestamps:

00:00 - Introduction

01:17 - Start of the podcast

02:12 - Ritu Kaushik's Introduction & childhood

06:21 - The idea of starting the Ritupal collection

08:32 - Capital required to start a handbag business

09:35 - Challenges in starting a handbag business

10:34 - Finding artisans and labourers to start the business

11:53 - The First Order Story

12:18 - Wearhouse, cataloging & e-commerce journey

14:05 - Designs, styles, and other inspiration

15:15 - The idea behind the name Ritupal Collection

16:07 - Ritupal collection quality check

18:15 - Frequency of launching more products

19:48 - Preparation for Big Billion Day

22:07 - Rapid Fire with Ritu Kaushik

#womenbusinessowners #womenempowerment #FlipkartSellerHub

In this episode of One in a Billion, Kapil Thirani sits down with Rahul Jain, the visionary behind eCraftIndia, to uncover how he transformed a spark of inspiration into one of India’s most loved home decor brands. With grit, relentless learning, and an unwavering connection to his roots, Rahul has built eCraftIndia into a household name proving that curiosity and perseverance can transform an idea into an enduring success story.

This episode is a business masterclass. A must-listen for every entrepreneur looking to build something lasting from India to the world.

Timestamps:

00:00 - Introduction

02:11 - Getting to know Rahul Jain & his childhood

04:42 - Rahul Jain's first business

11:34 - Product journey of eCraft India

17:46 - Just In Time Manufacturing

21:26 - Festive focused products

23:58 - Products from eCraft India

26:30 - Most challenging moment of eCraft India

29:34 - First Big Billion Day Experience

32:10 - Rapid fire with Rahul Jain

#handicrafts #onlinebuisness #entrprenuership #flipkartsellerhub #kapilthirani #flipkartsellerhubpodcast

In this episode of One in a Billion, Kapil Thirani sits down with Adil Qadri, a name synonymous with perseverance and entrepreneurial spirit. From dropping out of school due to an asthma condition to multiple attempts at business to building a Rs 130 Crore business in the fragrance industry, Adil shares his incredible journey of overcoming small-town struggles, lack of capital, and limited exposure.

Adil opens up about his struggles with early businesses, the power of performance marketing, and the role of personal branding in growing his business., He also deep dives into his Shark Tank experience and his plans for expanding the Adil Qadri brand.

Timestamps

00:00 - Introduction

02:08 - Getting to know Adil Qadri & his childhood

07:01 - Adil Qadri's first business

09:07 - Adil Qadri's second attempt at business

11:05 - How Adil Understood the Importance of Brand Building

12:22 - Adil's Third attempt at launching a business

16:00 - Launching Adil Qadri Attar and fragrance

16:47 - What were the challenges faced while launching Adil Qadri attar?

20:05 - Difference between perfume and attar

20:26 - Best seller of Adil Qadri attar

21:12 - Product showdown of Adil Qadri fragrance

24:44 - Scaling business with online platform & marketplaces

27:20 - Adil Qadri's social media content strategy

30:16 - Perks & Cons of founder-led brand

31:18 - Growth and revenue of Adil Qadri

32:11 - Adil Qadri's Life after Shark Tank

33:51 - Rapid fire with Adil Qadri

36:59 - Conclusion

#adilqadri #adilqadrisharktank #onlinebuisness #perfumes #FlipkartSellerHub