Welcome to One in a Billion Podcast, where we celebrate India’s real entrepreneurs, the visionaries who turned small-town dreams into nationwide success stories with the power of e-commerce.

In the first episode, Kapil Thirani sits down with Yogesh Jain, the founder of UrbanBox, a brand that started with just an initial investment of Rs 90,000, and grew his turnover into a ₹17.8 Crore business in just 3 years. From a CS dropout to a one-man army to a team of three, Yogesh shares the hustle, the hurdles, and the game-changing role Flipkart played in scaling his dream.

Discover how Flipkart’s logistics, marketplace support, and reach helped Yogesh sell his iconic white sneakers at ₹299 to customers all over India, proving that with the right vision and grit, nothing is impossible.

Whether you’re an aspiring entrepreneur or someone looking for inspiration on what’s possible, this episode is your guide to how small ideas grow big on Flipkart.

Subscribe for more stories of India’s rising stars and the platforms that empower them.

Chapters:

0:00 Introduction to Yogesh Jain & UrbanBox

2:15 The beginning: CS dropout & family business roots

5:30 Starting UrbanBox with just ₹90,000 - the early days

9:00 White sneakers as the hero product & pricing strategy

12:00 Flipkart’s role in logistics & scaling operations

15:00 Growing turnover

18:30 Lessons from hustle, mindset & building a team

22:00 Advice for aspiring entrepreneurs from small towns

From ₹500 pillows to a ₹60 crore empire, this is the story of how small-town grit met e-commerce power.

In this episode of the One in a Billion podcast, Kapil Thirani talks to Inder Singh, founder of La Verne, who has built a thriving home furnishing brand from Jaipur. With 1,000 SKUs launched in just 5 days and 150 orders overnight during his first Big Billion Days sale, Inder reveals the moves that changed everything.

Powered by Flipkart’s distribution and platform strength, his journey shows how the right partner can turn big dreams into bigger realities.

Listen now to discover how small ideas grow big on Flipkart.

Timestamps:

01:05 Small Town to Big Dreams: Where it all started for LaVerne

03:45 Why Inder Gave Up His MBA in Canada & Came Back to India

04:33 Expanding Uncle's Business in Jaipur & Failing

06:02 The Early Days of Entrepreneurship

07:20 Getting First Flipkart Orders

09:15 How a Flipkart Event Changed Everything

12:35 Launching 1000 Products in 5 Days

16:30 Reinventing the Pillow Market

23:35 How COVID Supercharged Home Furnishing

25:37 Branding and Market Positioning: Understanding Customer Needs

28:20 Hiring a Celebrity & Building a Brand

31:02 Data-Driven Decisions: Leveraging Insights for Growth

35:11 Reflections and Future Aspirations: Lessons Learned

38:20 How Flipkart is Winning Tier-1 Customers

40:00 The only regret

41:35 Final Thoughts & Message to Entrepreneurs

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