What’s the mark of a successful plumbing company? Determination, adaptability, and earnestness. All these qualities make for a fantastic business, no matter what industry you operate in. When it comes to spreading your brand in search engine marketing, these characteristics will help you keep at it while those sweet, sweet leads start to trickle in.

Today, Nolen and Jason talk about what separates the top ranking plumbing companies apart from the rest. If your company doesn’t quite earn the rankings you’d like, be sure to listen in.

Key Lessons for Plumbing Professionals

* Your top competitors work hard to earn their rankings in search engine marketing (SEM)!

* Online success takes time and money, but anyone can win.

* There’s no secret weapon to succeeding on Google Search.

Plumbing Search Winners

You know them well by this point: the top performers in your local market. Every time you run a Google search to see where your brand lands, these plumbing companies sit comfortably in the top positions on the front page. What do they do different? How did they get so lucky?

Search engine marketing champs don’t win by luck! They win because of determination.

So many plumbers break into the industry just to give up early in their online marketing efforts. Those top companies in your market however, kept at it and are reaping the rewards as a result. So what sort of qualities can they inspire to help you rank up?

Quick Tip #1: Keep at It!

Trial and error courses through every discipline of marketing, and business management in general. For plumbing professionals just getting into local search, earning high quality rank positions may feel like a daunting task. Keep at it! 

Practical Applications

While your brand needs some time to start ranking for those primary keywords and phrases, you can use secondary keywords to supplement your leads. Keep producing that content that’s enriched with multiple keyword combinations. Some of our clients at Plumbing Webmasters are listed for over a thousand different words and phrases. If you stay determined and continue to release quality material, your overall brand ranking is sure to rise.

Quick Tip #2: Adapt as Needed

Finding success in online search engine marketing is something almost anyone can accomplish, with the right strategy. Staying at the top however, requires a continued commitment to studying and adapting that strategy. As Google releases, new algorithmic changes and/or new search-related products, learn to experiment with the changes.

Practical Applications

Moz, Search Engine Land, and Search Engine Journal are three great sources for hot industry news and strategies. Try taking a few hours each month to see what’s new in search engine marketing. You may find fresh opportunities to improve your rankings in local search, such as the rise of featured listings in SERPs (see our guide on Ranking #1 in Google).

Quick Tip #3: Get Invested

Marketing is simply a part of doing business these days. Traditional methods of spreading brand awareness – we’re looking at you, door knocking – simply don’t provide the same results they did a decade ago. That’s why search engine marketing is more essential than ever before for driving people towards your business and creating leads. Successful marketing requires investment: time, effort, and money.

Practical Applications

Learn where to invest your resources for maximum impact. While lead gen companies and PPC campaigns provide a more immediate return,