Today we’ve got a two-part conversation with Gini Dietrich of Spin Sucks.

First, Gini returns to Social Geek with an update on the PESO model – the relationship of implementing Paid, Earned, Shared, and Owned media strategies. She shares stories about:

• Challenges in measuring all media but in different ways

• The effect of AI on the PESO model and what’s next

• Creating good content still matters most for humans, search engines, and AI

Then join us over on the Franchise Freaks podcast for part 2 of our conversation!

Thanks to Vendasta, Franzy, Hughes, and Thunderly ⚡

http://vendasta.com/franchise

Special Guest: Gini Dietrich.