In this episode, Mike and Matt discuss the concept of client journeys, particularly focusing on payroll services. They explore the various stages of the client journey, from initial frustrations and needs to achieving efficiency and maintenance mode. The conversation emphasizes the importance of understanding client needs, addressing issues, and providing proactive support to ensure client success and thriving businesses.
Chapters
00:00 Introduction to Client Journeys
02:56 Understanding Client Needs and Goals
06:09 Day Zero: Initial Client Engagement
08:45 Day One: Administrative Processes
11:59 Day 30: First Payroll and Client Confidence
17:53 Day 90: Addressing Payroll Issues
20:04 Day 180: Improving Internal Processes
23:05 One Year: Achieving System Efficiency
27:05 Maintenance Mode and Proactive Support
Takeaways
The journey of a client is crucial for their success.
Understanding client frustrations helps tailor services effectively.
The initial phase focuses on gathering and validating existing processes.
Day 30 marks the transition to processing payroll confidently.
By Day 90, all prior issues should be addressed and corrected.
The goal is to improve processes beyond just fixing past mistakes.
By Day 180, clients should be able to electronically onboard employees.
The one-year mark is critical for assessing overall efficiency.
Maintenance mode involves proactive support and continuous improvement.
The ultimate goal is to help clients thrive in their business operations.