One thing about life

In this episode, I am joined by my first A.I guest, Marla the Marketing Sidekick, to explore the impact of AI on marketing. Together, we dive into various aspects of AI in marketing, including:

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Welcome to the first episode of "Let's Address It." This is a limited series where I'll be discussing the misconceptions that I often come across.

In this first episode, "The Misconception of Accents," I'll discuss how everyone has an accent, regardless of where they come from. I'll explore why some people believe that only certain individuals have accents and why that's not accurate.

Accents are a natural part of how we speak, reflecting our regional or cultural background, or even the different places we've lived in. Let's uncover the truth behind accents and appreciate the diversity they bring to our conversations.

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This is the 10th track from my focus productivity playlist called

In this episode, I was honoured to be joined by Ziv, Digital Marketing

We delved into the intricate process of building and nurturing brand communities, focusing on the crucial importance of effective community engagement in the current business landscape.

We explored the nuances of brand community engagement, its profound significance for businesses, and the strategies that can support you in creating a resilient brand community.

If you are on a mission to amplify your brand's community engagement, this episode is packed with invaluable tips and strategies ready for

About Guest

LinkedIn: Ziv Traitelovich

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#OneThingAboutLifePodcast

This is the second track from my focus productivity playlist called “Bliss”  I'm sharing my personal productivity playlist – a collection of relaxing focus ambient music that I use to increase my focus and productivity while working. Whether you're working on a project, studying for an exam, need to unwind after a long day, or just looking for ways to optimize your workday, this series is for you. This relaxing focus ambient music is sure to help you find your bliss.

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#ambientmusic #relaxationmusic #productivityboost #workstudyandchill #blissfulsounds #productivityplaylist #focusmusic

This is the second track from my focus productivity playlist called “Bliss”  I'm sharing my personal productivity playlist – a collection of relaxing focus ambient music that I use to increase my focus and productivity while working. Whether you're working on a project, studying for an exam, need to unwind after a long day, or just looking for ways to optimize your workday, this series is for you. This relaxing focus ambient music is sure to help you find your bliss.  

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#ambientmusic #relaxationmusic #productivityboost #workstudyandchill #blissfulsounds #productivityplaylist #focusmusic 

The payments ecosystem in Africa is vast and complex, with various stakeholders ranging from mobile network operators to financial institutions. Olusegun Otaru, a FINTECH Business Development Manager, joins me on this episode. We explore the Payments Ecosystem in Africa -Unpacking the Impact, Challenges and Opportunities that Are Changing the Financial Landscape. 

What to expect;

About this episode's guests

Olusegun Otaru

With over a decade of experience in the FINTECH and Banking Industries, he developed a major focus on digital & electronic payment products and financial inclusion in emerging markets. His multifunctional experience across sales and business development has allowed him to succeed as an individual contributor and team leader.

Throughout his career, he has successfully led innovative product initiatives that delivered company-wide digital transformation, operational & cost efficiency, and customer success for financial institutions across EMEA while generating recurring revenues.

As a sales leader, he is adept at collaborating with stakeholders to streamline and optimize processes. His consultative sales approach involves presentations and product demos to deliver solutions such as integrated solutions for the FMCG segment, alternate banking channels (ATM, USSD, POS, Mobile & web), Core Banking Applications for customers in the OFI/MFB segment, etc. This approach consistently helps him meet or surpass his targets by at least 90%.

He possesses extensive knowledge of the Electronic Payments Industry and Acceptance Channels (EFT, payment cards, mobile payments, ATM, and POS), Financial Inclusion, and Enterprise Solutions for clients in both private and public sectors.

His passion for working within high-performance teams sets him apart while constantly pursuing intuitive ways to bring affordable and secure solutions closer to the market. 

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Content forms often compete against each other - think long-form vs short-form content. Which one is better for social media marketing? In this episode, I am joined by Margarette (Maggie) Leandre, a social media strategist and e-mail marketer and Deanna Jade Duxbury, a Brand content and global social media manager.  We explore the benefits and disadvantages of both forms of content and how they play a role in your overall social media objective. 

What to expect; 

What are the benefits of long-form content?

Long-form content has several advantages over short-form content. First, it allows you to go into greater depth on a topic. This can be helpful if you want to establish yourself as an expert on a particular subject. Additionally, long-form content tends to be more evergreen than short-form content. This means that it will continue to be relevant and useful long after publication.

What are the benefits of short-form content?

Short-form content has a few advantages over long-form content. First, it's easier to produce. This means that you can publish more content more quickly, which can help you to keep your social media channels updated regularly. Additionally, short-form content is generally more engaging than long-form content. This is because it's easier to consume and typically more visually appealing. 

So, which type of content should you use for social media marketing? 

The answer is that it depends on your goals. If you want to establish yourself as an expert, long-form content is a great option. Short-form content is a better choice if you're looking to produce engaging and visually appealing content quickly. And if you're looking for flexibility, short-form content is the way to go.

About this episode's guests

Margarette (Maggie) Leandre

Maggie is a Social media strategist and e-mail marketer.  She helps small businesses and non-profits create EASY and SMART marketing goals to maximize their brand awareness and convert followers into customers.

Deanna Jade Duxbury

Deanna is a Brand content and global social media manager. She is a brand marketing expert with a passion for scrolling social media, "strategically" of course. She firmly believes in creativity driven by data and is passionate about leading campaigns from pitch to report.

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Do you know that feeling when you need to focus but find standard music too distracting? this ambient type of background sound provides the perfect solution. I often use it in order to make sure my workflow doesn't get interrupted by external factors - noises, people talking over me etcetera!

Are you looking for ways to automate your marketing?  In this episode, I'll introduce you to marketing automation and show you how it can help small businesses streamline their marketing efforts. You'll learn what marketing automation is, what benefits it offers, and how to get started using it.  

Almost any small business can benefit from marketing automation. However, it's important to first understand what marketing automation is and what it can do for your business.  

Marketing automation is the process of using technology to automate certain marketing tasks. This could include things like email marketing, social media campaigns, or targeted ads.   

The use of Marketing Automation can help increase conversion rates on your website by creating a personalized experience for each visitor. Most businesses are becoming more customer-centric - that is, they are putting the needs of their customers at the center of everything they do. Market Automation helps these companies stay on top of their game by knowing their audience - how they act, what they like, and what they're interested in.

By automating marketing processes, you can avoid manual data entry, reduce repetitive tasks, and facilitate consistency. Furthermore, it can improve the quality of customer service by automating requests and reducing response times.

Sponsor: Begine Fusion

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