09.12.2023 - By Dr. Michelle Mazur
One weird trick to make marketing suck less sounds like every click baby title ever. But this is actually a weird trick that I have never seen another marketer or messaging strategist discuss. To me, it's one of the most effective ways to improve your own marketing without actually working on your marketing. I know that sounds counterintuitive, and I know it works. So what is that weird trick? You'll just have tune in to find out. In this episode you will hear: The one weird trick to improve your own marketing How the psychological distance concept helps with creating your own marketing message Hear why members of the Expert Up Club did not give “You go girl” feedback What the Expert Up Club promotes on a regular basis