One weird trick to make marketing suck less sounds like every click baby title ever. 

But this is actually a weird trick that I have never seen another marketer or messaging strategist discuss. 

To me, it's one of the most effective ways to improve your own marketing without actually working on your marketing. 

I know that sounds counterintuitive, and I know it works. So what is that weird trick? You'll just have tune in to find out.

In this episode you will hear:

• The one weird trick to improve your own marketing

• How the psychological distance concept helps with creating your own marketing message

• Hear why members of the Expert Up Club did not give “You go girl” feedback

• What the Expert Up Club promotes on a regular basis