One Wild Ride with Pru Chapman

Paul Jarvis is a web designer, entrepreneur, educator, and author of Company of One. His past clients include Microsoft, Mercedes-Benz, and Warner Music. His writing and ideas have been published and profiled in magazines and outlets such as WIRED, Vice, Fast Company and USA Today.

In his counterculture book Company of One, Paul presents an alternative philosophy of business success – one that turns conventional wisdom on its head by prizing less over more, small over large, and niche over mass.

You can find this conversation in full in Episode 39 of the One Wild Ride Podcast.

Listen To The FULL Episode Here

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Ārepa is the world's first brain drink. Backed by neuroscience, this brand is on a mission to boost brain health around the world. Founded by Angus Brown and Zac Robinson in 2017, Ārepa has grown to become Australasia's most popular brain health drink. Backed by peer reviewed research, the mind-enhancing range of clinically tested brain drinks are now stocked in five countries and enjoyed by sportspeople, entertainers, and peak performers around the globe.

Ārepa's formula spent five years being developed by a team of internationally renowned neuroscientists and universities around the world, with funding from Dementia Australia Research Foundation off the back of studies proving the drink's beneficial long-term effects. Led by science and technology, the company now has a pipeline of clinical studies supporting the effects of it's natural and potent ingredients and a presence in over 1,200 Australian retailers including Woolworths, Coles, Harris Farm and IGA stores across all states.

Mentioned in Conversation:

• Ārepa's Origins & Growth Strategy: Tracing the brain drink's journey from inception to success.

• Effective Brain Booster: Ārepa's Active Ingredients: Unveiling the powerful cognitive blend within Ārepa.

• Natural, Caffeine-Free Vision: Why founders opted for an all-natural formula without caffeine.

• Science and Technology Synergy: Ārepa's innovation fueled by cutting-edge research.

• Short & Long-Term Effects: Understanding the cognitive impact of Ārepa's compounds.

Want to learn more?

To learn more about how our work and programs can support you come and say hi over at Owners Collective!

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Jade Miles is a farmer, author, educator, podcaster, local food advocate, and CEO creating a culture in farming that values tomorrow. Together with her husband and three kids, Jade runs Black Barn Farm, a biodiverse orchard, nursery and workshop space in Northeast Victoria. She's an active presence in the regenerative space, hosting school programs, permaculture and homesteading workshops while sitting on multiple boards – all in the name of reconnecting people to nature, food and a simpler existence.

She is also the CEO at not-for-profit Sustainable Table, a non-profit network of thought leaders and educators who are connecting regenerative growers with funding to build capacity and create positive change. To date, Sustainable Table has distributed over $1 million to 30+ game-changing, regenerative projects through 4 targeted funding rounds.

Mentioned in Conversation:

• Jade's personal journey into regenerative farming that fueled her passion for Futuresteading

• The current challenges Australia's farming system faces

• Benefits of localised, short-supply-chain food systems

• The power consumers hold in reshaping Australia's food system

• How connecting regenerative farmers with funding can positively impact the future of Australian food systems

• The role Investors can play in positively impacting a regenerative future

Want to learn more?

To learn more about how our work and programs can support you come and say hi over at Owners Collective!

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Damien Cole is a well-known environmentalist, public speaker, and community leader. He is the National Campaign Director for Surfrider Foundation and led paddle-out protests across Australia in the Fight for The Bight campaign in early 2019 which saw the activation of 56 additional local communities paddling out at their local beaches in opposition to oil drilling in the Great Australian Bight.

Damien is also co-founder of Varuna Surf, a sustainable wooden surfboard company on a mission to redefine the world of sustainable surfing. Varuna boards are designed by iconic shapers and made responsibly in Indonesia.

Last but certainly not least Damien was an independent candidate in both the 2018 Victorian election and the 2019 Federal election, leading a very unique campaign style with a strong focus on true community representation and intergenerational social and environmental well-being.

Mentioned in Conversation:

• Damien's role as National Marketing Manager at Surfrider Foundation and the path through politics that led him there

• Speaheading grassroots campaigns such as Fight for the Bight and against PEP 11 to protect potentially devastating effects on the Australian coastline

• Launching sustainable wooden surfboard brand Varuna Surf with the mission to redefine the world of sustainable surfing.

• Damien's recent traumatic head injury as a result of a car crash and his road to recovery

Want to learn more?

To learn more about how our work and programs can support you come and say hi over at Owners Collective!

See Our Business Growth Programs Here

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Owners Collective Website

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Pru on LinkedIn

Daniel Flynn is the co-founder and managing director of one of Australia's most successful startups, Thankyou. He started Thankyou at the age of 19, and now 12 years later, Thankyou's products are stocked by major retailers in Australia, with every product contributing to helping end global poverty. To date, Thankyou has raised over $17 million to impact the lives of people across 22 countries.

Daniel is also the author of best-selling book Chapter One, a story that generated $1.4 million in sales in its first month using an unorthodox 'pay-what-you-want' model. He is known for his passionate and disruptive marketing that has led Thankyou onto a global stage including an interview with former US president Barak Obama.

Mentioned in Conversation:

• The 'No Small Plan' campaign by Thankyou: An overview and its outcomes

• Guiding a team through a global-stage 'failure' and its lessons

• Revolutionizing Thankyou's future by reimagining and transforming the approach

• Daniel's strategy in embracing major risks and garnering team support

• Unveiling the key ingredients to define your company's unique 'secret sauce'

• The influential and passionate force behind disruptive marketing that challenges the status quo

Want to learn more?

To learn more about how our work and programs can support you come and say hi over at Owners Collective!

See Our Business Growth Programs Here

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Pru on LinkedIn

Mason Taylor is the Founder of SuperFeast, Australia’s leading tonic herb and medicinal mushroom provider. His work as a tonic herbalist, wellness educator, podcast host and CEO aims to keep the tradition of Taoist herbal medicine alive, the practice of which has played a pivotal role in his own health as well as his family and his community, and many devotees around the world.

From humble beginnings in his mum’s garage, Mason’s passion for health and his quest for access to the world's best supplements, herbs and medicinal mushrooms led to the creation of SuperFeast. He has spent over 15,000 hours studying the field of health and transformation, and facilitates some of the world’s most educational talks, information, and products to support people on their journey from the external pursuit for health towards unlocking the individual journey to discovering the superhuman within. 

Want to learn more?

To learn more about how our work and programs can support you come and say hi over at Owners Collective!

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Benjamin Berry is a fully accredited Wim Hof Method, Oxygen Advantage, and Cold Exposure Facilitator who delivers workshops based on these practices, along with a variety of other breathwork techniques that support mental, emotional, and physical health and fitness. His transformational Breath and Ice workshops have helped thousands of people, in times of personal crisis and expansion, as well as through community trauma.

His professional career has been dedicated to assisting the community in times of need and includes experience as an Ocean Lifeguard, Underground Search & Rescue Team Leader, and Firefighter. After struggling with chronic pain, Benny turned his attention inward on a journey of personal discovery that he now shares widely.

Mentioned in Conversation:

• How chronic injury led Benny to a deeply personal journey of healing

• The pitfalls in outsourcing your health to the 'professionals'

• The methodology of breathwork and its short and long-term effects on the body

• The role of cold exposure in reducing inflammation and fighting chronic disease

Want to learn more?

To learn more about how our work and programs can support you come and say hi over at Owners Collective!

See Our Business Growth Programs Here

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Pru on LinkedIn

Ami Bateman is the CEO and Co-Founder of Pleasant State, an ethical home cleaning company, that makes non-toxic and zero-waste dissolvable cleaning bars. Australians spend almost two billion dollars each year on home and laundry products that are making us sick. Products such as cleaning agents, air fresheners, and plastic packaging that breaks down into inhalable microplastics, are major contributors to indoor air pollution that can lead to respiratory diseases, allergies, asthma, and even cancer.

Pleasant State has developed and manufactured Australia's very first just-add-water cleaning bars that are verified safe, non-toxic, scented with essential oils, they reduce transport emissions by 95%. They have over 1000 5-star reviews, are experiencing 60% month-on-month growth and are now in the homes of 20,000 Australians.

To date, they've stopped 150,000 plastic bottles from entering landfills, generated 75,000 liters of toxic-free cleaning solutions, and raised over $45,000 for charities

Mentioned in Conversation:

• How eliminating harsh cleaning products and plastics from her life stopped 2 years of chronic headaches for Ami

• The indoor air pollution problem that no-one is talking about despite Australians spending 90% of their time indoors

• The deep customer research and analysis approach Ami took in creating Pleasant State

• Designing, developing, and delivering a business through covid from her garage

• Building the business on the B Corp certification process

• The deep customer research approach Pleasant State has taken at every step of the journey

• Embarking on an equity crowdfunding campaign will be used by Pleasant State to enter international markets, lock in major retail partnerships and scale its impact

Want to learn more?

To learn more about how our work and programs can support you come and say hi over at Owners Collective!

See Our Business Growth Programs Here

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Kayla Houlihan is the founder of Tribe Skincare, a natural, vegan-friendly, Australian-made skincare range, based in Torquay. It was while running her own skin clinic that Kayla noticed a gap in the market for 'skincare for sensitive skin'. While there were some skincare products or lines for sensitive skin, no brand was completely focusing on.

Kayla created Tribe Skincare and bootstapped her way to $8m+ turnover in her first five years, without any external investment or big startup dollars. Tribe now has over 50,000 repeat customers and a more than 60% return customer rate - which is 3 times above industry average. From the original four products the brand is quickly becoming one of Australia's favourites for sensitive skin.

Mentioned in Conversation:

• Kayla's personal experience seeding to the creation of Tribe Skincare

• How she bootstapped her way to $8m+ turnover in her first five years (without any external investment or big startup dollars)

• Her 'under-the-radar' strategies to growing over 50,000 repeat customers with a more than 60%+ return customer rate

• Why she chooses to use Australian native ingredients over imported ones

• Her choice (and advantage) in manufacturing all her products in Australia

• Turning off her digital ads, and how it affected the business

Want to learn more?

To learn more about how our work and programs can support you come and say hi over at Owners Collective!

See Our Business Growth Programs Here

Links

Owners Collective Website

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Pru on LinkedIn

Andy Miller is the co-founder and CEO of Heaps Normal. On a mission to change drinking culture Heaps Normal launched in mid-2020 and at the time of this recording less than three years later they had a market valuation of $58 million, not bad for beer without booze. They're now stocked in more than 4000 Australian retailers and venues where they often reportedly outsell alcoholic beer.

Heaps Normal is here to make an impact. In 2022 they launched This Is Not Normal - an initiative aimed at uniting businesses calling on the government to take stronger action on matters including climate change, and they regularly commit a percentage of revenue to not-for-profit causes. This year they're stepping up their game in the live music space to shift the culture of the traditionally boozy hospitality industry.

Want to learn more?

To learn more about how our work and programs can support you come and say hi over at Owners Collective!

See Our Business Growth Programs Here

Links

• Owners Collective Website
• Owners Collective Instagram
• Pru on LinkedIn