Let the zagroutas ring like Shakira at this year’s Super Bowl Half-Time Show! 

We have a lot to celebrate this week: Our one-year anniversary, International Women's Day and a very special guest!

In Ep.5 of Season 2, we sit down with Hassanah El-Yacoubi or as we like to call her:
The Woman Of All Trades (mashallah!)

A mother, wife, doctoral student and entrepreneur are just a few titles Hassanah holds under her belt and she’s not here to sugarcoat anything. When it comes to life, Hassanah says it's all one big balancing act and one she’s still trying to figure out. 

Keeping God on your mind and in your heart. That’s the message Hassanah has for our listeners. Connecting to her faith is what helps this soon-to-be mother of two stay grounded and true to herself. Her motto: follow God and not the crowds! 

When it comes to social media and the heightened focus on influencers, we definitely have a lot to say. Posting on your feed comes with a responsibility- a responsibility Hassanah says most pay no mind to. Enough is enough with mindless posting just to stay relevant. 

She also gets candid about the struggles she faces balancing work, life, school and home. It’s not always pretty and it’s not always conventional, but Hassanah is writing her own rule book when it comes to these things. 

Bottle-feeding and whispering sweet-nothings to her little one during a work meeting- why not! The world is definitely cruel and unaccommodating to new mothers. She explains why she’s done apologizing and why she’s choosing to remove the words, “I’m sorry” from her vocabulary. 

Hassanah is also the creative drive behind the “Perfect For Her” convention and blog. This initiative was born out of her struggle to find fashionable pieces that meet her level of modesty. The PFH Convention features a bazaar full of products useful to Muslim women in this day in age, panel discussions, fashion shows and so much more. 

This episode also includes a special appearance by OG Unsweetener Lisa Vogl as she tells us about her new initiative, Hijabs For Humanity, in partnership with Penny Appeal! 

We can’t thank you enough for joining us on this journey of self discovery, cultivation of a sisterhood like no other and a bond that’s stronger than Turkish coffee!

Enjoy and remember to follow us on Instagram: @unsweetenedandunfiltered
Follow Hassanah On Instagram: @hassanah_pfh
Support Verona x Penny Appeal By Shopping 'Hijabs For Humanity':
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