Building the business you really want takes more than tactics—it requires courage, clarity, and consistency. In this one-year anniversary episode, Gwen Bortner and Tonya Kubo look back on 52 episodes of real talk and share their biggest surprises, lessons learned, and how podcasting has become a surprising business asset. From embracing imperfect systems to rethinking visibility strategies, they pull back the curtain on what’s worked, what didn’t, and what they’re excited about in year two.