OneCoast has implemented specialized Sales GPTs designed to act as expert digital partners for representatives by housing extensive brand data and catalogs. These tools streamline pre-appointment planning by analyzing a retailer’s online presence to suggest specific SKUs and tailored talking points. While traveling between meetings, sales reps can use voice dictation to identify smart order add-ons or compare purchasing trends across similar accounts. At the conclusion of the day, the AI assists in strategic follow-up by reviewing order copies to find missed opportunities or future reorder paths. Ultimately, these tools serve to increase order sizes and strengthen client relationships by providing data-driven insights throughout the entire sales cycle.

Watch the video here:

In preparation for the rollout of Mary Meyer to the OneCoast line package, Patrick Keiser sat down to talk with Mary Meyer's VP of Sales, Melissa Bullock. They discussed best practices for selling plush, the ideal customer for Mary Meyer, and how to effectively work with buyers in the Children's and Toy store category. 

Patrick Keiser has an interview with Amy Dawes of Grace Brands, who discusses the strategic importance of opening new accounts for building a healthy sales territory. She emphasizes "matchmaking" brands to retailers by understanding each brand's unique persona, such as Green Leaf's "girly" aesthetic for boutique placement or Bridgewater's signature "Sweet Grace" fragrance with a philanthropic giveback. Daw offers practical advice for territory managers on prospecting—including utilizing competitor dealer locators, preparing suggested opening orders, and having a well-stocked car with samples—to streamline the sales process. She also highlights the power of fragrance as a consumable product that encourages frequent reorders and explains the necessary new account paperwork, including dealer applications and resale certificates, which are crucial for a smooth onboarding experience.

OneCoast Territory Managers Leslie Dickinson and Rebekah Bostwick talk with Patrick Keiser about the new line they are representing, Town Pride. In this discussion, they cover the basics of selling the line, including selling strategies such as where to start, how to introduce it to new customers, and which parts of the line have been successful so far. 

In this sales-focused episode, we sit down with Territory Managers Cathy Seagraves and Brittany Latiolais, alongside Jane Marie’s Dwaina Kerr and host Patrick Keiser, to explore the power of physical samples in driving customer engagement and closing sales. Whether you’re new to selling Jane Marie or looking to refresh your approach, this conversation offers real-world tactics you can implement today.

You'll learn how to turn samples into strategic tools for storytelling, upselling, and building trust. From tips on organizing your sample bag and planning quick-hit product presentations to leveraging trends and optimizing follow-up routines, this episode is your go-to resource for getting the most out of your sample investment.

Key Topics Covered:

🔄 Perfect for: OneCoast Territory Managers selling Jane Marie or looking to improve their customer outreach and merchandising strategies.

In this episode of the OneCoast Sales Podcast, we sit down with Amy Dawes, Director of Sales for Grace Brands, to revisit the foundational elements that drive success with this beloved portfolio. Whether you're a new Territory Manager or a seasoned veteran, this "Back to Basics" session is packed with relevant reminders and essential tools to sharpen your approach.

Amy shares insights on the storytelling power behind Grace Brands, how to leverage the B2B website and Salsify for smarter selling, and why meticulous attention to paperwork is key when working with these lines. Tune in to reinforce your brand knowledge, refresh your workflow, and walk away with practical steps you can use in the field today.

Key Topics Covered:

In this special training episode, we dive into how Primitives by Kathy sales representatives can transform website-only buyers into loyal, relationship-driven customers. Join the PBK National Sales Manager and experienced sales reps as they share real-world strategies, best practices, and conversation starters to connect with customers who primarily shop online. Learn how to leverage the website as a powerful tool — not a competitor — to enhance your in-store visits, build lasting relationships, and increase sales success. Whether you're driving between appointments or prepping for your next meeting, this episode is packed with actionable insights you can start using today!

Key Takeaways:

 In this episode, we delve into the recent training session with Mary Square, focusing on strategies for OneCoast sales representatives to enhance their engagement with apparel buyers. Learn how to identify and present key product styles, articulate Mary Square's unique brand values, and effectively communicate with buyers to drive sales. This episode is packed with actionable insights to elevate your apparel sales approach and strengthen buyer relationships. 

Roughly 80% of a store's sales come from 20% of their customers. For a store to grow, it does not necessarily need to find new customers; it needs to do more business with the customers it already has. This can be done through more consistent marketing to bring them into the store, better customer service, and/or displaying products in ways that remind the customer that they want or need something else. Add-on sales don't just happen at the cash/wrap. If done well, placing one item next to another can help sell one or both. In this episode, we look at how we can start to think more creatively about our products and the suggestions that we can make to retailers to display our products in different ways that can lead to more sales for the retailer. 

Retail store dressing rooms are where customers spend 25-30% of their entire time within a store, yet they are often not seen as selling tools to the retailer. Here, we discuss recommendations from Paco Underhill, the author of Why We Buy, on how to improve dressing rooms to make them more attractive and enhance the customer experience.