OneSharpSword

Marco Torres grew up in the Caribbean as his father ran GE Credit Corp from Puerto Rico. He learned about adventure and entrepreneurship. At 12 y/o he was featured in the news for having the largest paper route in the area. 11 years later, with his brother and mother, he opened a series of restaurants. And a couple years after that opened a nightclub. His realization: he wanted to employ others more than be employed by others.

While formal schooling was never his thing, as an entrepreneur, continuous learning is a necessity! He notes, “be a student first!”

So what makes Marco different and what is this Marketing Boost thing? At the risk of part of this episode sounding like a fascinating infomercial, Marco’s business is helping people add value to their offers.

His company essentially offers travel perks that others (like you and I) can subscribe to in order to give ourselves, our family members, our clients, and our prospects the gift of free hotel stays (or restaurant outings). Imagine this, “When you buy my xyz, you’ll also get three nights’ accommodation (less travel and taxes) at this ____ amazing hotel.”

There’s something to that and it got me thinking. I hope you enjoy this episode as much as I enjoyed talking with Marco Torres.

To learn more about him, go to www.MarketingBoostSolutions.com for a link to a free (limited) trial of his services.

(I’m not affiliated with Marco Torres or his Marketing Boost program in any way, so I receive no compensation or any other perks. I only recommend him because the program sounds interesting. No, I haven’t tried it yet myself. I will, and at the time of this writing, I haven’t.)

By the way, have you checked out my masterclass on getting from Desire to Destination? I call it my PowerfulPresence masterclass! Check it out HERE

So an MD with ADHD walks into… actually, what happens is that the gentleman creates so much presence that time flies and people feel connected.

How? Breathing into presence, breathing out ego.

Dr Iyer is based in Virginia (via India). He’s writing a new book about neurodiversity, autism, and sensory processing disorders which he refers to as types of personality, not disorders.

He also wrote a book called The Reaper’s Dance about how we found our humanity in the midst of the COVID pandemic, coming face-to-face with our own mortality. He calls that time “a phenomenal global experiment.”

Influenced by Brunton’s Search In Secret books, Ravi found comfort in some to the breathing exercises that helped quiet his mind AND open him to non-judgmental experience. He found his path to NOW.

That is, staying in The Now. Consciousness consists of our ability to perceive experience and our ability to create a narrative about the experience. True personal power comes from choosing which narrative to pay attention to.

Grounding comes from watching The Tide Of Your Breath - take note of the deepest place in your chest for the inhale and note about where your breath extends in the exhale. Practice that and see how your focus sharpens. The ability to get grounded is foundational to success.

Find Dr. Ravi Iyer, his book(s), and other resources at https://www.DrIyer.com

Eric Holsapple is an expert on mindful leadership. He shares his wisdom with us noting the importance of presence, especially as a leader. And that’s why I invited him to One Sharp Sword.

It’s important work. When you can be mindful and truly present, especially in our distraction-based world, you make a difference in the people around you, your organization, and potentially the world.

Eric invites us to reflect internally and think about the vision we have of ourselves and for our future. He notes that to create a different future, we might need a different self-concept and that is created through habits.

Key points:
       •  Mindfulness is focus. If I’m judging, I’m not focused; I’ve already made a decision.
       •  Don’t just let your body carry your head to a meeting. Integrate.
       •  Mindfulness becomes a culture (a way of being) AND a strategy.
       •  You’re not your job, you have a job.
       •  Self-esteem can come from humility, not from positional power.
       •  Intention moves things.
       •  Profit is the result of purpose.

Be present and practice mindfulness… Seriously, practice. Take just two minutes to allow yourself to focus on something, anything, and not let distractions intrude.

Find Eric Holsapple on LinkedIn.
Look for his program: 12 Pillars of Mindful Leadership and pick up his book: Profit with Presence
More info about Eric and his programs can be found at https://LivingInTheGap.org

And please like, rate, and share this episode! See you here next time!

Ahhhhh Geek Out (he says he’s more of a nerd than a geek, so…)

Process Mapping is a thing! It’s the efficient, distilled, visual representation of data, the structured capture of process data. And while that doesn’t sound like a riveting thing to talk about, I assure you, this episode was filled with nuggets you can use in your business and personal life.

Key points to listen for:
       •   Have a foundational start point
       •   Communicate - and look for the multiple ways that things are communicated in
           each of your systems (at work, in multiple communities, and at home)
       •   Visual representations of processes give consciousness to businesses
       •   ChatGPT compiles data to answer questions while Sam’s company
           www.Truvle.com, structures the process data it compiles

Find Sam Druschak on LinkedIn or at www.Truvle.com

From Amazon Exec in the early, scrappy days to leadership and strategic consultant, John Rossman’s insights are of tremendous value for anyone in a place of looking at, and impacting their organization.

He notes that dissatisfied customers are a gift. This prompted a conversation about curiosity and the need to be open enough to ask for further feedback. Step into customer obsession and really explore who you’re there to serve.

Keys to success (among many) include:
       •   Patience
           AND
       •   Urgency about the things you can control and not worrying about the things you
           can’t

Be sure to check out John Rossman’s books: The Amazon Way - 14 leadership principles and Big Bet, available on Kindle in February. Go to www.BigBetLeadership.com for a special giveaway!

Other lessons from today’s episode:
       •   Be willing to have a hypothesis that could be proven wrong (this is the Big Bet
           Vector)
       •   Innovation means looking at doing things differently and not being satisfied in doing
           well doing what we do well
       •   Leadership must create a balance of creating high performing teams and empathy         •   Winning is about:
              º   Do your customers love you and have loyalty, or will they move if a better price
                   comes along? (Metrics: great NetPromoter score)
              º    Is it a great place to be a team member?
              º    Does your financial model justify the business?

Find John Rossman on LinkedIn and at www.BigBetLeadership.com 

How does someone with social anxiety and body image issues do the work to become an entrepreneur with a business doing $2M in revenue?

It’s quite a story, but the transformation happened pretty quickly! And yours can too.

Having a degree in engineering, she managed to find a job in an adjacent line of work - purchasing and procurement. When it came time to get into sales on her own, she had a horrible fear of rejection. (Don’t we all?)

In this episode, Amanda reveals her path to success and gives us some GREAT lessons along the way.

It’s about building the lifestyle you want.

       •   Leverage new knowledge! Once you learn a thing, you can’t unlearn it. How do you stack a new
           skill onto that?
       •   Confidence stack, as well. You’ve done this before! Do it s’more!
       •   Focus on forward looking and forward action. Don’t let yourself think that you can't do something.
           What can you do?
       •   Be like a child, enjoy curiosity, engage in ignorance on fire!
       •   Winning isn’t about competition. Beware of a fear of losing that sets the stage for a self loathing.
           Don’t give into a need to win for validation.
       •   Pain is about life lessons. Build on them.
       •   Do the thing! Keep forward action.

Amanda is doing group coaching and some private coaching for coaches.

Find her on all the social media spots at Amanda Kaufman.
Visit www.TheCoachesPlaza.com for information about building your coaching business.

Please be sure to like, rate, and review this episode! Thank you!
(And if you like what you hear and want more in your ear, subscribe!)

Beate Chelette (pronounced Bay-ah-tay shal-Let) immigrated here from Munich, Germany. Having held a senior and highly coveted position at Elle magazine, she realized that she had gone down the path of becoming who she really didn’t want to be.

Rebounding from a bad marriage, a massive recession, and a Southern California earthquake, Beate developed her Unapologetic Value Proposition.

She’s an expert at helping people through the simple-but-not-so-easy process of growing a business.

Key nuggets from this One Sharp Sword episode:
       •   Think about what you want to feel or experience; what do you want your customers to feel or
            experience? What outcomes do you want for them.
                  ○   Create the blueprint from there
                  ○   Build out the foundation of your plan
                  ○   Determine the “who,” what people you’ll want/need on your team
                  ○   List out the other resources you’ll need
       •   What’s your idea? Why you? Why is the idea important? Who would buy it?
       •   What are you actually offering?
       •   What systems do you have and what do you need to implement?
       •   What team members do you need in place?
       •   Who do you need to become as the leader?

Get past fear to your strategies, your systems, and your authority.

Please find Beate at www.FiveStarSuccessBlueprint.com
And if you’d like a free “uncovery”/discovery session with her, go to www.UncoverySession.com
And find her on ALL social media at Beate Chelette.

Don’t forget to rate and comment on this episode.
Thank you so much for being here!

From physics to computer programming to paying attention to how money flows and how to maintain production and quality. That landed him a position at Google forecasting and handling economic and revenue questions.

For some that’s exciting and challenging. For others, boring as heck.

Eric pushed himself to be the best, to take on more and more. And his reward was to be given more, and more, and more. In the corporate world, it’s not unusual to be punished for doing a good job by being given more on top of the job you had.

And that leads to burnout.
If you keep your perspective, burnout leads to choices!

When working harder isn’t working, you have to wonder how you’re the problem.
Challenge the rules
Experiment
Overcome blocks (through awareness of them)
Aspire

That’s push against what isn’t working and pull toward what you really want.

It really doesn’t have to be the way it is. There’s better.
The website is about seeing the forest from the trees: www.TooManyTrees.com
Find Eric Nehrlich on all social media.
Look for his book, You Have A Choice - beyond hard work to meaningful impact

Here’s a guy who REALLY knows how the sausage is made! He also has lessons from Formula One McLaren Racing!

From engineer to airplane repair process improvement to sausage making to shipping to working for a container company to consulting in food processing to dairy and banking to McLaren Racing for process improvement!

Paul reminds us that it’s about Outcome First
  -     Look at the processes in place.
                 -    Don’t make an inefficient process efficient. If you don’t need the process, eliminate it!

F1 brought in ballerinas to speed the process of tire changes in the pitstop. Look at what you can learn from other experts. They examined how to be fast, consistent, and in flow.

Paul Teasdale’s processes:
R-E-F-R-A-M-E
Results/outcomes oriented
Elements that go into the results
Focus areas for the biggest impact
Relevance (sorting for what’s in or out)
Analogy - tell the story Mastery - what makes the master
Execution - adapt and adopt

And R-A-P-I-D
Results
Actions
People
Insights
Data → What’s the smallest amount of data needed to make the decision (to keep out of analysis paralysis)

Data = the What = facts and figures
Information = the So What = the targets and where you are in relation to them Insights = the synthesis and presentation of the information

Find Paul at: PaulTeasdale.co.uk Look for his podcast, Helping People Perform www.HelpingPeoplePerform.com
And on LinkedIn connect with Paul James Teasdale

What can a 19 year old “kid” teach us about living life? Plenty! It turns out that in the last 12 years, Logan has done more in his life than many of us ever even think about. He’s a motocross champ who not only knows his way around the track, he can teach us a thing or two about endurance and mindset.

Coming from a racing family, he felt comfortable on a motocross bike from day one. Competitive by nature (apparently his little brother helps with that), Logan finds individual sports more fulfilling than team sports.

He points to the mental aspect of it all, “I look to be the best” and notes that he does become one with the bike when racing. With a heart rate topping 180 beats per minute while on the track, there’d better be the mindset of letting mistakes go, controlling your emotions and your reactions. Getting in flow means you’re not thinking, you’ve just let it all go.

At 16 years old he started a marketing agency, then engaged in world travels, particularly to South Africa where he met up with his business partner in person.

Key leadership lessons from this podcast:

What can a 19 year old “kid” teach us about living life? Plenty! It turns out that in the last 12 years, Logan has done more in his life than many of us ever even think about. He’s a motocross champ who not only knows his way around the track, he can teach us a thing or two about endurance and mindset. 

Coming from a racing family, he felt comfortable on a motocross bike from day one. Competitive by nature (apparently his little brother helps with that), Logan finds individual sports more fulfilling than team sports. 

He points to the mental aspect of it all, “I look to be the best” and notes that he does become one with the bike when racing. With a heart rate topping 180 beats per minute while on the track, there’d better be the mindset of letting mistakes go, controlling your emotions and your reactions. Getting in flow means you’re not thinking, you’ve just let it all go.

At 16 years old he started a marketing agency, then engaged in world travels, particularly to South Africa where he met up with his business partner in person. 

Key leadership lessons from this podcast:

Logan Lessar’s superpower: The Power of Mindset

Logan is looking to surpass a million followers on Instagram and invites you to find him @Logan_Lessar