OneSignal Podcast

In this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down what VoIP technology is and how it works. This episode covers how VoIP notifications work in conjunction with VoIP technology and how they can benefit your mobile app.

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

Episode 32 of the OneSignal podcast hosted by Josh Wetzel welcomes Ruby Childs, Principal Product Manager with OneSignal, to discuss Live Activities, the importance they play for mobile applications looking to provide a deeper experience around immediate events - for example, a sports game, breaking news, food or grocery delivery, and much more. 

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.  

Episode 31 of the OneSignal podcast hosted by Josh Wetzel welcomes Chad S. White, Head of Research at Oracle Marketing Consulting, to discuss the evolution of email, the importance of email in customer communication journeys, and more.  Chad has been in digital marketing and specifically working on email, for more than 15 years, he’s an expert in the space and we’re excited to have him on the show.    

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.  

Episode 30 of the OneSignal podcast hosted by Josh Wetzel is an overview of the State of Customer Messaging report published by OneSignal this spring.  

The report is a quantitative and qualitative study of what messaging works for companies in 2022.  Analyzing 100 billion messages from December 2021 as well as conducting a survey that 800 unique companies participated in, provides a comprehensive view of best practices and guidance for digital growth professionals.   

Listen to the show to learn more or you can download the full report here:  https://onesignal.com/state-of-messaging-report

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

OneSignal is democratizing customer engagement by enabling more than a million businesses to grow and retain their audience through the delivery of more than 10 billion messages to their customers each day.   

Sign up today for free to start to grow & retain your customer base. 

Episode 29 of the OneSignal podcast hosted by Sasha Langholz welcomes App Growth Network's CEO Fouad Saeidi.  Saeidi discusses how taking a holistic lifecycle marketing approach can help you supercharge your app's growth and retention. 

Does your mobile app face growth and retention issues? 

In the episode, our guest explains how to troubleshoot common roadblocks mobile companies face— from a “leaky bucket” scenario to “analysis paralysis” to a simple lack of cohesion between acquisition, growth, and retention data points. He covers best practices, milestones, and success factors that can help mobile apps across verticals achieve their long-term goals. 

Episode 28 of the OneSignal podcast hosted by Josh Wetzel welcomes Forrester's  VP and Principal Analyst Joe Stanhope and Forrester Principal TEI Consultant Sean Owens.  They joined to discuss the total economic impact study OneSignal commissioned (methodology here) and explain Forrester’s framework for Marketers' Win in Consumer Moments. 

Sean summarized the results, which included 4 unique OneSignal customers, which delivered a faster and more efficient solution, and demonstrated a 425% ROI (return on investment).  

Joe then discussed Forrester’s Marketers Win in Consumer Moments framework.  This is Moments are a way of breaking down a consumer's customer experience with a product or service.  The context of each user and how they interact with a product or service.  

How Does a Company think about identifying which moments to prioritize?

It is an analytical project to understand which of these points in a user’s journey are most important.  The focus should be on pinpointing the critical moments when a consumer's proclivity to upgrade, subscribe, pay, and/or buy is high.  It is the important user transition points that should be focused on.  Focus on the moments where a user has to make important decisions. 

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

OneSignal is democratizing customer engagement, helping over a million businesses deliver over 10 billion messages to their customers each day.

Sign up for free to use OneSignal to grow & retain your customer base today. 

Episode 27 of the OneSignal podcast hosted by Sasha Langholz welcomes Kate Nowrouzi, Vice President of Email Deliverability & Product Strategy at Mailgun, who brings us her thoughts as an email expert with over 20 years of experience in the space. 

As companies face growing expectations to execute flawless omnichannel experiences and serve users the right message on the right channel at the right time, email is a channel that mobile apps need now more than ever. Mobile apps can use this channel to effectively message users across devices, throughout their daily routines, and to bring users back after first install. 

Nowrouzi explains how email’s high ROI, permanent message format, and space to communicate makes it an ideal channel for a variety of marketing and transactional use cases. 

Episode 26 of the OneSignal podcast hosted by Josh Wetzel welcomes the digital media audience-building veteran Brad Schlachter to the show.  Brad has a nearly three-decade career building loyal customer bases at Disney, Sega, MLB, Hallmark, and more.  He joins to share his experience building Hallmark's and Motor Trends video streaming businesses, what messaging channels he's found success with, and some ideas on how to grow.  
 
Brad shared some timeless tidbits such as asking the customer what they want and delivering it, using an example from his Motor Trend and Hallmark experiences.  His advice is sound:

• What's your Customer Retention priority? 

• What Messaging channel works best? 

Listen to the show to learn more and hear about Brad's experience building and growing audiences at Hallmark, MotorTrend and others. 

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

OneSignal is democratizing customer engagement, helping over a million businesses deliver over 10 billion messages to their customers each day.

Sign up for free to use OneSignal to grow & retain your customer base today. 

Episode 25 of the OneSignal podcast moderated by Josh Wetzel welcomes the CEOs of RevenueCat (Jacob Eiting), Rapchat (Seth Miller), and OneSignal (George Deglin) to discuss the Epic-Apple Legal Battle and how it is impacting mobile app subscription businesses. 

Jacob is specifically well versed on the current state of the Epic lawsuit and the recent judge findings, the three speak about what the outcome could be and provide real-life examples on how mobile app developers should think about the opportunities ahead. 

Jacob & George discuss how combining mobile subscription with messaging (Push Notifications, In-App Messaging, Email & SMS) work well together to drive customer acquisition and retention. 

Seth, CEO & Co-founder of RapChat (a voice recording mobile app with more than 7 million users), provides a mobile app developer perspective on how they are thinking about the Apple Epic ruling, how to think about building vs. buying tech, and the future of mobile subscription opportunities. 

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

OneSignal is democratizing customer engagement, helping over a million businesses deliver over 10 billion messages to their customers each day.

Sign up for free to use OneSignal to grow & retain your customer base today. 

The OneSignal podcast aims to help companies build meaningful and lasting relationships with their customers.  Episode 24 welcomes Jordan Adler, SDK & Developer Relations Leader at OneSignal, to discuss his career path into building developer communities at Google, and how he sees the OneSignal DevRel evolving. 

Please listen to the podcast to hear more of Jordan's insights.  Follow OneSignal Developer Relations efforts @OneSignalDevs. 

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

OneSignal is the most widely used customer messaging and engagement solution, helping over a million businesses deliver over 8 billion messages to their customers each day.

Sign up for free to use OneSignal to grow & retain your customer base today.