OneSignal Podcast

The OneSignal podcast aims to help companies build meaningful and lasting relationships with their customers.  Episode 23 welcomes OneSignal customer strategist Eyra Dzakuma.  Eyra has spent the past 18 months helping some of the world’s largest mobile games improve their customer messaging.  She is here to discuss OneSignal's Mastering User Communication in Mobile Games eBook and her experiences with mobile games messaging.   

Messaging to users is critically important.  There are nearly 1 million mobile games live in the app stores today.  The top 25% of all mobile games only retain 4% of their users.  That means 96% of gamers abandon a mobile game they’ve downloaded in less than a month.  Costs to acquire a paying gamer run as high as $40.  

As Unity’s first verified messaging platform partner, with 30k games on Unity using OneSignal, there is a depth of mobile gaming expertise.  OneSignal was started as a mobile games studio, it’s in our DNA.  The ebook discusses core, crucial use cases such as: 

1. Player onboarding - Function oriented; Benefits-oriented; progressive
2. Enhancing the Game Experience - 
3. Re-engage Players
4. Drive Revenue - IAM Purchases; Engagement for page views

Please listen to the podcast to hear Eyra's insights and summary of the eBook.  Get the eBook Mastering User Communication in Mobile Games here.   

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

OneSignal is the most widely used customer messaging and engagement solution, helping over a million businesses deliver over 8 billion messages to their customers each day.

Sign up for free to use OneSignal to grow & retain your customer base today. 

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice.  Episode 22 welcomes Mick Rigby, founder & CEO of Yodel Mobile.   Mick started Yodel Mobile 13+ years ago, an agency awarded the “Outstanding Contribution to the App Industry” award at the App Promotion Summit and been named several times the App Growth Agency of the Year, and helped launch established brands (such as  NBCUniversal, FujiFilm) and hot startups (Stereo, Yolt) into the mobile space.   to name a few to succeed on mobile.  Mick joins us to discuss whether you should build a mobile responsive website or mobile app, whether user acquisition or retention is more important, and provides insight into why creativity and messaging language are core strategic pillars of a mobile app's strategic plan. 

Mick lays out 4 strategic pillars to developing a mobile app retention & growth plan.  

 Please listen to the podcast to hear Mick's insights on the strategic plan. 

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

OneSignal is the global market-leading push notification & in-app software provider used by 1,200,000+ to send more than 8 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

Sign up for free to use OneSignal to retain & grow your web and/or mobile app audience today. 

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice.  Episode 21 welcomes Eva Wei, OneSignal's Product Marketing Manager to discuss the launch of SMS functionality and why this is an important channel for customer messaging.  Eva joined OneSignal earlier this year after leading customer journey at consumer startup Shift, bringing a wealth of customer messaging experience.  

Eva discusses the importance of real-time and permanence with SMS, the value of multi-channel, and specific use cases for SMS.   Eva explains that "SMS have the highest open rates of the marketing channels" making it an important part of the customer messaging mix.  As it relates to use cases, she discusses commerce use cases (coupons, tickets), and any instance where a message needs to be accessible multiple times and in the future.  

Please listen to the podcast to hear more of Eva's insights, and if you're interested in reading more about the OneSignal SMS offering.

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 8 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

Sign up for free to use OneSignal to retain & grow your audience today. 

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice.  Episode 20 welcomes John Turner, formerly a journalist turned audience developer at USA Today Sports Media Group who joined us to discuss his experiences developing digital media audiences.   John brings a wealth of experience the past decade across old media's transformation to digital (Huntsville Times, The Sporting News, Golfweek) and the tools as well as best practices.    

John talks about the evolution from print to digital, how audience scale is no longer the core goal as they transition to focus on subscribers (email newsletter, push notifications) are the goal today, and ultimately how paid subscription products for high-quality content maybe the future for content.  

What are you trying to get users to do? 

“We want to see email newsletter opt-ins, we want to see single sign-on because we're fighting the impending Cookie apocalypse.”

Best Practice for customer engagement: 

“The big winner of the past decade has been email...it’s become a major distribution platform...it's become a major monetization platform.”

Please listen to the podcast to hear more of John's insights, and if you're interested in reading more check out the customer case study USA Today Sports Media Group did with OneSignal earlier this year. 

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 8 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

Sign up for free to use OneSignal to retain & grow your audience today. 

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice.  Episode 19 welcomes David Vallance, a journalist with Campfire Labs, who wrote OneSignal's Customer Engagement Journey book.   David interviewed a half dozen customer engagement practitioners from a wide range of business types and regions of the world - from SaaS B2B (Joe), professional sports (National Rugby League), consumer media (Softonic & USAToday Sports) and eCommerce (MuteSix & InspireUplift) - in an effort to understand best practices and illuminate what great customer engagement looks like.  David joins the podcast to discuss some of the stories that didn't make it into the book.   

The customer engagement starting point for all businesses is list building, getting consumers to opt-in to receiving push notifications, email, among other channels.  1) Start getting opt-ins today, it's the first and most important step towards building a loyal customer base. 2) Be relevant with every message, don't overwhelm them as these are the foundation of your list.  Specifically, with Push Notifications, consumers can and will opt-out if they receive a lot of irrelevant messages.  3) You should be using Push Notifications and email, deploy marketing best practices. 

An interesting story that didn't make it into the eBook was with Joe's CTO & Co-founder Lenny Urbanowski, who walked through how push notifications (and In-App Messages) guide the consumer journey.  From promoting an offer, ordering, confirming order and timeframe, and highlighting that the order is ready to be picked up.  It enriches the customer experience and keeps them engaged throughout the process.  
 

Please listen to the podcast to hear more of David's insights and download the Customer Engagement Journey book.   

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 8 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

Sign up for free to use OneSignal to retain & grow your audience today. 

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice.  Episode 18 welcomes Kunle Campbell, 2X eCommerce Podcast & eCommerce consultant.   Kunle has two decades of digital marketing experience, he's published 263 podcasts and has been an eCommerce expert focusing on driving 2x growth for ecommerce businesses.  Kunle joins the OneSignal podcast to discuss the best customer messaging practices for eCommerce businesses.  

Campbell says eCommerce businesses should use email, as well as deploy Push Notifications, SMS, and other tactics to ensure every business is meeting their visitors and shoppers in the channel they prefer, however, he cautioned against using push notifications too much. 

Please listen to hear more of Kunle's insights.

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 8 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

Sign up for free to use OneSignal to retain & grow your audience today. 

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice.  Episode 17 welcomes Moody Nashawaty, MuteSix Chief Strategy Officer, to discuss how they grow eCommerce businesses via user acquisition and retention.    Moody has an extensive digital marketing background across lead generation, social and performance marketing before growing MuteSix into a large agency, part of the iProspect family under Dentsu, with a strong focus on eCommerce.

Moody brings insights into how they think about user acquisition and retention for eCommerce brands on Shopify and other platforms.  He says brands who scale should be looking at 30% of their revenues should be coming from re-engagement.  He believes email remains a crucial retention channel but stresses SMS and Push are coming on strong, and brands should be adding to supplement and grow their respective businesses.  MuteSix & OneSignal share a customer InspireUplift which published a case study that stated cart abandonment improved 182% and push notifications represent 10% of overall revenue for the eCommerce business.  Please listen to hear more of Moody's and MuteSix's perspectives.   

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 7 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

Sign up for free to use OneSignal to retain & grow your audience today. 

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice.  Episode 16 welcomes Benjamin Shapiro to discuss user Acquisition vs. Retention.    Benjamin has an extensive digital marketing background, working on the marketing team at eBay in the 2000s, and then leading marketing for an assortment of startups before creating the leading podcast on marketing technology called Martech Podcast. 

Benjamin's point of view comes from nearly two decades of practical marketing application experience.  His opinion is the "smart money is in retention" because that is the highest return on investment and the most efficient part of a marketing team's budget.  However, he stresses that marketers aren't primarily focused on user acquisition but “every marketer must learn how to acquire because its a requirement to start up and bring customers into a business”.

The takeaway, every business has to acquire first. Then the challenge is to know when to focus on retention.  There's always pressure in marketing to show growth metrics and an ability to scale. However, retention is more efficient and cheaper in the long run, so great businesses acquire and they retain their customers.

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 7 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

Sign up for free to use OneSignal to retain & grow your audience today!

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice.  Episode 15 welcomes Long Vo, OneSignal's Co-founder & COO.  Long's passion is art and specifically game art, he was a co-founder of Gaia Interactive and is well known for his work on the Street Fighter series in the 2000s.  Long joins the show to discuss his career journey, how his past experience led to OneSignal and its meritocratic & empathetic startup culture.  

Hear Long's point of view on the formation of OneSignal, how his upbringing prepared him to be the culture leader for a fast-growing startup and some of the principles he believes in.  

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 7 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

Sign up for free to use OneSignal to engage & grow your audience today!

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice.  Episode 14 welcomes Zack Hendlin, OneSignal's Vice President of Product.  Zack has led product at OneSignal the past 2 years, previously he was a product manager building out LinkedIn's newsfeed, and prior to that, he spent a couple of years working on Facebook's newsfeed. 

Zack joins the podcast to discuss his experience at driving the right message at the right frequency by user.  Managing massive user scale at his previous two jobs, he learned the importance of rigor, contextual relevance, behavioral triggers, and testing in the process of every decision you make.  He discusses how Facebook, LinkedIn and now at OneSignal, using tools such as A/B testing, are crucial to getting to the right user experience.  Using analysis the OneSignal team did in Q4 (analyzing 118 billion messages over a 4 week period), there was a 50% engagement improvement by just segmenting users and A/B testing added another 10% lift.  Hear more about the ways LI and fB drove user engagement, and how you can improve engagement for your business as well.

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 7 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

Sign up for free to use OneSignal to engage & grow your audience today!