Ongoing challenges and gains in the big battle on illegitimate robocalling, TNS Podcast,  The point is to enable a calling party who has a legitimate reason to contact a consumer to actually contact that consumer and get that consumer to be promoted or enhanced or encouraged to pick up the phone call and make the connection.”

“What's the point of all this,” asks John Haraburda, Director of Product Management, of Transaction Network Services (TNS). The point is to enable a calling party who has a legitimate reason to contact a consumer to actually contact that consumer and get that consumer to be promoted or enhanced or encouraged to pick up the phone call and make the connection.”

The long struggle to curb illegitimate robocalling has seen progress and victories, but the battle has left scars on the effectiveness of outbound calling, as a communications tool. Too many people are seeing legitimate inbound calls, as spam.

In this podcast, we learn about a recent report TNS conducted on robocalling. We learn about trends and approaches to challenges. John also outlines the YNS approach.

TNS Half Year 2024 Robocall Report: Smaller Carriers Increase Signed Call Traffic, But Interconnectivity Challenges Limit STIR/SHAKEN Gains

Transaction Network Services (TNS) analyzes more than 1.5 billion daily call events across hundreds of carrier networks to identify current robocall trends and scams while supporting over 125 service providers in North America (including four out of the top seven U.S. carriers). TNS’ latest Robocall Investigation Report found that while Tier-1 carriers have successfully implemented STIR/SHAKEN, smaller carriers still face connectivity challenges, leaving them vulnerable to AI-driven deepfake attacks and other scams. The Report found that although smaller carriers increased the total volume of signed call traffic in the first half of the year, there is a crucial transition period needed where carriers, regulators and telecom stakeholders must support smaller carriers' network capabilities. The Report also shares some of the top robocall scams in 2024, including tax, elder and cryptocurrency scams, with political disinformation spreading through AI-generated robocalls remaining a significant concern ahead of the 2024 election.

About TNS

TNS, a market leader in call identification and robocall mitigation, provides an end-to-end ecosystem for protecting and restoring trust in voice calling. TNS addresses the full needs of wireless and wireline operators globally with TNS Call Guardian®, the industry-leading call analytics solution that protects subscribers from high risk and nuisance robocalls. In addition, its Enterprise product suite, including TNS Enterprise Authentication and Spoof Protection and TNS Enterprise Branded Calling, is taking the next step in enriching consumer engagement, making the voice channel an integral part of an omnichannel customer experience program. TNS analyzes over 1.5 billion call events across more than 500 operators every single day, enabling enterprises to protect their brand and consumers, and carriers to identify more unwanted robocalls.

Visit https://tnsi.com/