Online Business Launchpad | Start An Online Business | Online Business Growth

Ever wondered if your emails are disappearing into a digital abyss, never to be seen or read by the people on your list? Imagine how bad that would be for your business if your carefully crafted messages never reach their destinations. 

In this episode, we dive deep into the world of email deliverability with tech expert MV Braverman to ensure your emails not only send but also land exactly where they should.

MV Braverman is not just an expert on email systems; she's a seasoned warrior in making sure digital communications hit their mark. With extensive experience in IT support and a deep understanding of email marketing, MV joins us to demystify the often confusing world of email deliverability and the recent changes that could be affecting your communications.

We also talk about:

• The key differences between email delivery and deliverability.
• The importance of setting up proper email authentication to avoid being marked as spam.
• How setting up DMARC reporting can reveal issues you might never notice otherwise.
• Real-world consequences of poor email practices and how they can silently impact your business.

Tune into this episode to ensure your email strategies are up to date and effective. And remember, if you want to stay ahead with the latest insights and tips from successful online entrepreneurs, subscribe and get notified about upcoming episodes. 

RESOURCES MENTIONED:

• Online Business Launchpad podcast, Episode 149:  Useful Ways To Use Zapier To Automate Boring Repetitive Tasks With MV Braverman
• MV’s DIY Email Authentication Guide  - https://diyguide.inboxwelcome.com
• MV’s Website:  https://inboxwelcome.com/ 
• Google Workspace:  https://workspace.google.com/ 
• Brevo:  https://www.brevo.com/ 
• Email management tools:
• ConvertKit (affiliate link)
• MailChimp

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Have you ever worried that your email platform is nothing more than an expensive drag on your business? 

And that you’re not getting everything out of it that you could?  Like a parked Ferrari languishing in the driveway?

In this episode we dive deep into how ActiveCampaign can revolutionize the way you connect with your customers and transform routine tasks into powerful customer relationships.

My guest is former maths teacher turned tech guru, Kay Peacey.  Kay is a world-leading expert in using ActiveCampaign to supercharge your business and email automation. And her expertise helps businesses harness the full power of their email platforms to foster growth and efficiency.

We also talked about:

• Strategic Use of Tools: How ActiveCampaign goes beyond basic email functions to streamline business operations.
• Integration Capabilities: The seamless interaction between ActiveCampaign and other tools like Google Sheets and Bonjoro.
• Automation Benefits: Real-world examples of how automation can save significant time and resources.
• Customization and Personalization: Utilizing tags and custom fields within ActiveCampaign to tailor customer interactions.

Curious to learn how ActiveCampaign can change your business landscape? Listen to this enlightening episode with Kay Peacey and discover the untapped potential of email automation. 

Want to be notified when new episodes come up? Sign up here. 

RESOURCES MENTIONED:

• Kay’s Website:  https://slickbusiness.co/ 
• Active Campaign Academy:  https://slickbusiness.co/activecampaign-academy/ 
• Free Training - Accelerated Active Campaign
• Facebook Group:  Automate Your Business With Active Campaign
• Want To Get Started With Active Campaign?  Sign Up Here (affiliate link)

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Ever found yourself frustrated while waiting in line? Imagine turning that idle time into a goldmine for your business! In today’s episode, host, Trudy Rankin dives into how a surprise waiting period turned into an opportunity to employ the '1 Percent Up' technique—fine-tuning her business in ways that are simple yet significantly impactful over time.

She also talks about:

• The transformative power of adopting small, continual improvements in your business operations.
• Real-life insights on using downtime effectively to plan business enhancements.
• Practical tips for incrementally boosting your business's performance and visibility.
• How the '1 Percent Up' technique can lead to sustainable business growth and personal satisfaction.

Tune into this episode to discover how you can turn even the smallest moments into opportunities for business growth. And don't miss out on future insights—sign up here to be notified about upcoming episodes.

RESOURCES MENTIONED:

• Book:  Atomic Habits by James Clear (affiliate link)

Trudy Rankin, host of the Online Business Launchpad podcast, brings a wealth of experience from running her online business for over nine years. Passionate about helping entrepreneurs thrive without burning out, Trudy shares strategies that are both practical and transformative.

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Imagine stumbling upon a tool that not only lifts your content creation game but also revolutionizes the way you organise your design workflow. Brenda Cadman did just that with Canva, transforming her graphic design process from chaos to streamlined simplicity.

Dive into this episode as Brenda shares her journey from discovering Canva in its early days to becoming a Canva verified expert, and how it has become an indispensable part of her content strategy.

Brenda Cadman brings over two decades of experience in website development and digital education, specializing in Canva. As one of the first 25 Canva verified experts globally, Brenda's expertise in leveraging Canva for business is unmatched, making her an authority in the field.

We also talked about:

• Brenda's initial encounter with Canva and how it transitioned from a stop-gap solution to a central element of her design work.
• The significance of organizing digital assets in Canva to enhance productivity and maintain brand consistency.
• The evolution of Canva's features over the years and how businesses can benefit from them.
• Tips for getting started with Canva and making the most out of its functionalities for content creation.
• The future of Canva and its role in the digital content creation landscape.

Ready to streamline your content creation process with Canva? Listen to this enlightening conversation with Brenda Cadman and discover how you can transform your digital designs from cluttered to coherent. 

Want to be notified when new episodes come up? Sign up here. https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED:

• Canva:  http://onlinebusinessliftoff.com/Canva (affiliate link)
• Canva Creator Program Website:  Canva Creator Program
• Brenda’s Website:  BrendaCadman.com

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here. https://onlinebusinessliftoff.com/newsletter/

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If you have to regularly create content, do you struggle to find topics to cover?  Whether you’re a podcaster, blogger, writer, you-name-it, it can be tough trying to overcome the old “blank page, blank mind” syndrome.

In today’s episode, host Trudy Rankin shares her 3-step process for coming up with content topics, no matter what.  Does it take a little bit of thought to make the process work?  Yes.  But is applying that process more effective than staring at a screen for hours?  Definitely yes.

Listen to the full episode to learn Trudy's complete process for never running out of relevant and engaging topics to discuss. 

Want to be notified when new episodes come up? Sign up here.

RESOURCES MENTIONED:

• Kevin Chemidlin's Grow the Show podcast, Episode 163
• Help with finding topics:  AnswerThePublic.com 
• Trudy’s LinkedIn Profile:  https://www.linkedin.com/in/trudyrankin/ 
• Book:  The Ultra Secret (affiliate link)
• Book:  The Man Who Never Was (affiliate link)
• Book:  Johnny Tremain (affiliate link)
• Book:  Across 5 Aprils (affiliate link)

Trudy Rankin is a podcaster, business owner, and writer who has been running her own online business for nine years. She is passionate about helping overwhelmed online business owners learn new skills and techniques to grow their businesses without burning out.

Want regular access to tips, techniques and advice from experts about growing your business? Sign up here.

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Are you sick of working long hours?  Long commutes?  Tedious, exhausting tasks?

Imagine being able to quit your job and replace your entire income by simply buying an existing online business - no more sleepless nights worrying about starting from scratch. Sounds too good to be true, right? Well, that's exactly what Jaryd Krause did after years of backbreaking work as a plumber. In this candid interview, he pulls back the curtain on the realities of acquiring and growing digital assets.

Jaryd went from burnt-out tradesman putting in 70+ hour weeks to successful online entrepreneur, buying and scaling multiple online businesses to the point of being able to travel the world and go surfing whenever he felt like it. He now teaches others how to bypass the startup struggle through his coaching programs.

WE ALSO TALKED ABOUT:

• Jaryd's journey from disliking his plumbing job to seeking an online income
• The key differences between starting a business vs. buying an existing one
• How he initiated the mindset shift to step back from operations
• Evaluating different types of online businesses to acquire
• Advice for aspiring online business buyers on criteria, due diligence, etc.
• The pros and cons of attending seminars/conferences vs. hiring mentors directly

Are you intrigued by Jaryd's path and keen to learn if buying an online business could be right for you? Listen to the full episode for all his firsthand insights. 

RESOURCES MENTIONED:

• Jaryd's company website:  BuyingOnlineBusinesses.com
• Podcast:  https://buyingonlinebusinesses.com/podcast/ 

Want regular access to tips, techniques and advice from experts about growing your business? You can sign up here.

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Do you constantly feel like there aren’t enough hours in the day to accomplish everything on your to-do list?

Imagine being able to squeeze more into your day without feeling overwhelmed or like you're constantly running out of time. In this practical episode, Host, Trudy Rankin, unveils her tried-and-true strategies for maximizing productivity and getting more done in a day.

Trudy also talks about:

• The importance of planning and scheduling repetitive tasks to stay focused and productive.
• A four-step process to standardize tasks and identify areas for automation.
• Using the Eisenhower Decision Matrix and the "4 Ds" (Delete, Delay, Delegate, Do) to prioritize tasks effectively.
• The benefits of documenting processes step-by-step for easier delegation or automation.

Listen in to learn Trudy's proven strategies for doing more in less time with less stress. 

Want to be notified when new episodes come up? Sign up here.

RESOURCES MENTIONED:

• Online Business Liftoff Community Co-Working Sessions
• Asana's article on the Eisenhower Decision Matrix
• Descript (audio/video editing tool):  https://onlinebusinessliftoff.com/Descript  (affiliate link)

Want regular access to tips, techniques and advice from experts about growing your business? Sign up here.

See omnystudio.com/listener for privacy information.

Do you often feel overwhelmed and like there's never enough time in the day? 

You're not alone. 

As a too-busy solopreneur or small business owner, it's easy to get bogged down in the daily grind and lose sight of what really matters.

So in this episode, Trudy Rankin shares the 5 powerful daily rituals that she uses to stay focused, boost productivity, and avoid burnout.

Trudy brings a wealth of experience to the table, having run her own online business for nine years and helped hundreds of people grow their online businesses.

We also talked about:

• Changing your focus with a thought-provoking spiritual reading or practice.
• The importance of taking a daily walk and engaging with nature.
• A four-step process for daily planning, review, and reflection.
• Incorporating mindfulness breaks throughout the day.
• Practicing gratitude before bedtime.

Listen to this insightful episode to learn how to incorporate these simple yet effective daily rituals into your routine and start feeling more grounded, focused, and productive. 

Want regular access to tips, techniques and advice from experts about growing your business? Sign up here. https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED: 

• Book:  What’s So Amazing About Grace by Phillip Yancey (affiliate link)
• Book:  The Case For God by Karen Armstrong (affiliate link)
• Book:  The Gift Of Pain:  Why We Hurt And What We Can Do About It  by Paul Brand and Phillip Yancey (affiliate link)
• Book:  Atomic Habits by James Clear (affiliate link)

See omnystudio.com/listener for privacy information.

Have you spent years crafting your professional identity, building a solid reputation, and networking with industry peers? But when you look at your LinkedIn profile, it's a relic of the past, a dusty snapshot that fails to capture the dynamic professional you've become. 

Sound familiar? You're not alone. Many of us have neglected our LinkedIn presence, unaware of its true potential as a powerful personal branding and business growth tool. 

Joining us is Lynnaire Johnston, the founder of Link*Ability and an internationally regarded expert on leveraging LinkedIn for professional success. With a background in journalism, broadcasting, and copywriting, Lynnaire brings a unique perspective on using some not-so-well-known LinkedIn features to stand out.

We also talked about:

• How Lynnaire's journey led her to become a LinkedIn expert
• The power of LinkedIn as a publishing platform for writers and content creators
• Tips for optimizing your personal LinkedIn profile to attract potential clients and opportunities
• Strategies for creating and managing a LinkedIn company page that drives business growth
• The benefits of using LinkedIn newsletters and collaborative articles to boost visibility and authority
• Insights into LinkedIn's new features, including the revamped "Services" section and skill endorsements

Ready to unlock the full potential of LinkedIn and take your personal brand and business to new heights? Listen to this insightful episode, and learn from Lynnaire's wealth of expertise. Want to be notified when new episodes come up? Sign up here.

RESOURCES MENTIONED:

• Lynnaire's books: 
• "LinkAbility: 4 powerful strategies to maximise your LinkedIn success" (affiliate link) 
• "Business Gold: Build Awareness, Authority, and Advantage with LinkedIn Company Pages” (affiliate link)

• LinkedIn’s Collaborative Articles Hub: https://www.linkedin.com/pulse/topics/browse/a 

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here: https://onlinebusinessliftoff.com/newsletter/

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Are you in a crowded niche where it feels almost impossible to stand out?  And you’re looking for ways to build your customer base?

Shaunda Necole is an influencer and online business owner who has successfully built multiple blogs, podcasts and monetisation streams around her passion for food and travel.

In just two years, she built her blog The Soul Food Pot into Google's #1 site for Southern soul food. 

Part of the secret to Shaunda’s success was niche-ing down - she took iconic African American recipes and reimagined them using modern kitchen appliances to make them faster and easier for amateur chefs.

But she did more than that … and so can you.

In this episode, Shaunda shares what she did to stand out in a super competitive niche.

We Also Talked About

• How Shaunda grew her Instagram following by engaging with and helping other influencers in support groups
• Monetizing on Instagram through brand partnerships and affiliate links
• Why you have to niche down as specifically as possible - "you have to go small to get big"
• How Pinterest operates as a visual search engine and using its keyword bubbles for content inspiration
• Creating content based on search intent - what your audience is actually looking for
• The importance of compelling visuals and text overlay on Pinterest pins
• Using tools like Tailwind to schedule and automate pinning

Want to hear more of Shaunda's journey to online business success? Listen to the full episode here! And don't forget to subscribe so you never miss an episode.

RESOURCES MENTIONED:

• Shaunda Necole's website: https://shaundanecole.com
• Her soul food site: https://thesoulfoodpot.com
• Her Las Vegas local recommendations site: https://vegasrightnow.com
• Her podcasts:  The Soul Food Pod and Vegas Right Now
• Shaunda’s Pinterest course:   Pinterest Magic Marketing Masterclass

Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here.  https://onlinebusinessliftoff.com/newsletter/

See omnystudio.com/listener for privacy information.