When you’re just starting out as an ad manager, you might not feel super confident about charging a higher rate for your services before you’ve got some runs on the board and successfully managed client ad campaigns.

Even if you’ve been managing ads for a few years and you have long-term clients, making the decision to increase your rate can be nerve-wracking!

So how do you know when it’s finally time to increase your rate? 

And what do you need to consider to make sure you hit your income and lifestyle goals without burning the candle at both ends?

I dive into 3 big reasons why properly pricing your ad management services is so important on today’s episode of Online Confidential, where I take you behind the scenes to talk about Secret Ad Manager business.

Recently I held a workshop which focused on VIP days that Ad Managers can offer. VIP days are in demand and a lot of people are talking about them.

Unfortunately, a lot of Ad Managers don’t know what to offer for a VIP day. 

So let’s look at three things you can offer for a VIP day as an Ad Manager on today’s episode of Online Confidential, where I take you behind the scenes to talk about secret Ad Manager business.

You may be wondering who are the trickiest clients to run ads for? And no, I'm not talking about specific niches like CPD or things like that. I'm talking about actual clients who are the trickiest ones that I have seen over the years. 

You know, those clients that have run ads themselves and had some good success but it is time to hand it over to someone else. These clients don’t have the time as they have other areas of their business that they need to focus on. 

So who are the trickiest clients to run ads for? That's what we're talking about today in this episode of Online Confidential, where I take you behind the scenes to talk about secret Ad Manager business.

How do you handle a client who is insisting on using their own ad copy or ad creative? 

You've got a client on board and they are adamant about the particular details they want in their ad copy - even the punctuation, grammar and everything they want all laid out to a T.  Perhaps they've got images that they've spent a fortune on with professional photo shoots and then graphically designed for promotions.

But... you just know the copy isn’t engaging (maybe not even compliant) and it's not going to fly. That's what we're talking about today. In this episode of Online Confidential, where I take you behind the scenes to talk about Secret Ad Manager Business. 

A question that I've heard from Ad Managers over the years is, “Should I work for an Agency or should I subcontract my Ad Management services?”

That is a great question. 

While you have a valuable expertise that is very much in demand, should you just keep working with your own clients, or should you subcontract for an Agency or perhaps even be employed by an Agency?

There's pros and cons for all these options and that's what we're going to be talking about today in this episode of Online Confidential, where I take you behind the scenes to talk about secret Ad Manager business. 

Join me and Founder of Digital Dawn Facebook and Instagram Ad Agency, Dawn Sinkule as we talk about the pros and cons of being a media buyer in an Ad Agency.

Are you responsible for getting leads for your clients? 

Are you responsible for the sales for your client's offer? 

Are you responsible for copy creative videos?

A lot of Ad Managers are a bit unsure of what all they are responsible for so that's what we're diving into now on this episode of Online Confidential, where I take you behind the scenes to talk about secret Ad Manager business.

Off-boarding clients.

It's something that's not often spoken about when we talk about running ads for clients, because we want to look at all the good stuff, but it's inevitable. 

You are going to be off-boarding clients, whether they've had a change in direction with their Facebook ads or their overall strategy, whether they've decided to pause Facebook ads, because maybe they're just not working.

How to provide a stellar off-boarding experience is what we're going to be diving into in this episode of Online Confidential, where I take you behind the scenes to talk about secret Ad Manager business. 

So you've jumped on a discovery call. You've had a great conversation with a client and they have a great product. You want to help them with their Facebook ads. So then comes the question, how much is your ad spend? 

When it comes to done for you services, what is the minimum ad spend that a client should have? Well, that's what we're digging into today in this episode of Online Confidential, where I take you behind the scenes to talk about secret ad manager business.