If you’ve been managing ads for clients for more than a minute you’ve felt that thrill of jumping off an ace discover call and feeling so close to signing up a new client.  

 

You hammer out an amazing proposal, hit send and wait…

…3 days goes by… you send a friendly message about your proposal…

…7 days goes by… you send another friendly message about your proposal…

…it’s day 10 now… 

…and the only thing the prospective client has sent back to your inbox is…

…crickets…you’ve been ghosted 👻

 

You felt sure about them, so what went wrong?

 

On today’s episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager business’, I give you four ‘lock ‘em down’ ways to avoid being ghosted and set you up to close the deal.

You’ve got clients and you work hard managing ad campaigns to help them get visible and grow their business with the right clients. That’s fabulous!   You probably start the day thinking about your client campaigns. Coffee in hand, you make a beeline to the computer, log in and start looking at the ad counts. Before you know, it, you're relaunching some ads, turning some off, writing new copy, doing all.the.things until it gets to the lunchtime when you realize you haven't even had breakfast, you’re still wearing your pj’s and rockin’ crazy morning hair.   Sound familiar?   I know, the struggle is real!   And if we’re being honest with each other, there’s probably one business you’re forgetting to focus on, and that’s your own 🙈   On today’s episode of Online Confidential, where I take you behind the scenes to talk about “Secret Ad Manager business” I give you my red hot tips on how a Power Hour will help you find the time to connect with your audience, fill your pipeline with ideal clients and crush your business goals.

The world went dark for Facebook Ad Managers after Apple’s iOS14 update rolled out and people opted out of tracking on their iPhones.  

 

All the delicious data we used to get from Facebook now has more holes than swiss cheese.

 

Being an Ad Manager today means you must know how to set up a client’s business manager correctly so the data you get from the events in your ads is relevant to the campaigns.

 

Otherwise, you’re just like Mr Magoo bumbling around in ads manager.

 

On today’s episode of Online Confidential, where I take you behind the scenes to talk about “Secret Ad Manager business”, I shine a light on aggregated events, how to set them up, what they’re for and why you need to have them.

Writing ad copy may not be in your wheelhouse but if you don’t at least know what good ad copy looks like you might be wasting your client’s ads budget on poorly written ads.

 

I want to make sure that doesn’t happen to you.

 

Writing ad copy that connects is a skill you can learn without having to write millions of words of sales copy.

 

When you have the formula to create compelling ad copy you’ll have more confidence the ad campaigns you manage will connect with the right audience and get them to click the link and 

 

Say see-ya 👋 to boring and bland ad copy.

 

On today’s episode of Online Confidential, where I take you behind the scenes to talk about Secret Ad Manager business, you’ll learn my top strategies for writing attention grabbing headlines plus three of my fave copy formulas for ad copy that connects and gets the click.

Working with clients is like being given a box of chocolates. 

You really want to like them all, but there are going to be some (like that sugary, syrupy one) that you just won’t go back to for seconds. 

In your business, hopefully you discover quickly which clients are a good fit for you and which clients you need to ‘swerve’ past.

If you’re new to ads management or you’ve been working with clients for a while, it takes time to work out the type of clients who will set you up for success because you enjoy working with them.

On today’s episode of Online Confidential, where I take you behind the scenes to talk about Secret Ad Manager business, I give you some solid (not sugary) tips on how to spot clients who will set you up for success, plus what you can do for the ones who aren’t a good fit for your ads management business.

Have you tried using Instant Experience ads? 

 

Instant Experience ads have been a sleeping giant of the ad world. 

 

You may not realize that Instant Experience ads can help you get around the headache of losing all that great tracking data iOS14 took away.

 

If you haven’t tried Instant Experience ads yet, or maybe you don’t know what they are or how to use them, let’s get you up to speed!

 

On today’s episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager’ business, I share all the reasons why I love using Instant Experience ads and how you can use them for conversion and retargeting campaigns.

I’m curious…

Do you appreciate the value you bring to your customers as an ad manager?

What about the worth of your services? 

Do you feel worthy of the price you charge?

This is something I talk to our Elite Ad Managers and members of our Inner Circle about quite often.

You see, it’s common for ad managers to limit your worth because you might think of the value of your time by an hourly rate.

The thing is, you could be selling yourself short.

If you’re struggling to ask for what you’re worth, you need to know this…

…there is more that goes into valuing your time than you've probably thought about.

That’s exactly what I share with you on today’s episode of Online Confidential, where I take you behind the scenes to talk about “Secret Ad Manager business”.

Now that you have a high-value skill managing Facebook ads, what is the best way to set yourself up?   Do you enjoy hustling for clients and want to grow a business?   Or would you prefer to focus on doing what you’re great at and just manage Facebook ads?   Do you love the idea of managing a team and working directly with clients?   Or is working your magic behind the scenes and being part of a team more your style?   There is no right or wrong answer, but before you get sold on the glitter and glamor of being a freelance ad manager, make sure you know the pros and cons first.   On today’s episode of Online Confidential, where I take you behind the scenes to talk about “Secret Ad Manager business,” I reveal the pros and cons behind deciding to be a freelancer, a subcontractor, or an employee ad manager.

Would you believe many ‘experienced’ ad managers don’t understand the power and purpose of standard events, custom events, and custom conversions for robust campaign insights and reporting?

 

I don’t want this to be you. 

 

When standard events, custom events, and custom conversions are set up properly and firing, you get more data through the pixel, and Facebook’s algorithm learns how to find more of the best leads for your clients– faster.

 

But only if you know how to set them up properly.

 

Whether you manage multiple funnel campaigns for individual clients or single funnel campaigns, this episode will level up your ad manager skills.

 

On today’s episode of Online Confidential, where I take you behind the scenes to talk about Secret Ad Manager business, you’ll learn the strategy I teach inside my Elite Ad Manager Certification for how to use standard events, custom events and custom conversions properly to track ad campaign results in Facebook Ads Manager.

As your ad management business grows, you reach a point when you need help to stay on top of it all and keep up the high standard your clients expect.  

 

You might be wondering if you should hire a virtual assistant or a project manager to help you. 

 

It’s a bit like choosing between a Labrador and a German Shepherd. Just because they’re both big dogs doesn’t mean they have the same lovable nature or the same skills and strengths.

 

A VA or a project manager can be a massive help when you’re at the stage when managing everything for numerous clients is too much work for just you, and it keeps you working on your business instead of in your business.

 

So once you decide which role is a better fit for the responsibilities you want to delegate, then you need to start recruiting and find the right person.

 

But a word of warning here, because you want to avoid the mistake many business owners make when they hire the wrong person and end up with an even bigger problem.

 

On today’s episode of Online Confidential, where I take you behind the scenes to talk about Secret Ad Manager business, I break down what you need to think about when deciding to hire a VA or a project manager, and how to avoid that mistake many business owners make when hiring.