Online Course Elevator

We’re all inundated with ads and content telling us “this is the best strategy to use” and it’s easy to get sucked down a rabbit hole before you’re ready. In this episode, I want us to step back and look at the big picture of what it takes to sell a digital product.

If you’ve been asking yourself “how do I get customers” or “what’s the best way to sell an online course?” or even "where do I start with digital products?" then I hope this episode will give you some clarity. 

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Get ready to be inspired as I speak with Angee Hernandez, a renowned author, speaker, and social media coach. In this episode, Angee takes us on a journey into her entrepreneurial path and reveals her secrets to creating undeniable value through social media while still skyrocketing sales for her products.

Discover the art of crafting irresistible online courses as Angee shares her proven strategies for structuring education products that captivate your audience (she's bringing in 6 figures JUST in courses). Learn how to deliver exceptional value that leaves a lasting impact and paves the way for incredible sales opportunities. 

Angee even shares some of her strategies for using ChatGPT and AI to improve her content on social. Also, make sure you check out Angee’s course, Build Your Influence Academy, here!

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Brandon Duff is an expert at building assets that create ongoing cash flow. Along with all his entrepreneurial endeavors, he also teaches others how to do the same through his Cash Flow Community and YouTube Channel. In this episode, we get into how Brandon started this journey, and how he and his business partner have structured their membership to better serve their audience. 

Check out Brandon Duff on YouTube @brandonduff 

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It can be hard to navigate growth as we build from simple solopreneurs, creating our online courses and content ourselves, to actually developing a team who can do things better, faster, and independently. You probably have asked yourself “Who do I hire to grow my course?” or “how do I work on my business, not in my business?” In this episode, I go over 5 roles that I have seen help other course creators tremendously as they grew. I also discuss a few of the key skills the person in that role needs to have (fun fact, I’ve hired a lot of these people throughout my career).

**I am not a tax or finance professional. The information in this podcast is all based on my opinion and you should discuss any changes to your business with your finance professional.

If you want to have real discussions about topics just like this…

👉 Join my community for course creators

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Being a social media personality doesn't come easily to most of us - myself especially - and that feeling can hold us back from making progress in our business. In this episode I want to discuss 5 ideas that have been helping me lately and that I've been seeing other great creators execute on. 

Also, if you'd like to get around other course creators and have authentic discussions about operations, marketing, experiences, and growth of an online course business, I'd love for you to join the community!

👉 Join my community for course creators

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I believe online education from real experts can change lives, thats why I’m here. But what are the ingredients for a truly impactful online program, course or membership?

In this episode, I breakdown the 4 pillars I've seen create transformations for students: Education, Community, Coaching, and Experiences. 

Join my community for course creators

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Whether you’re brand new to the online course space or you’re making consistent sales, research and development is an essential piece of growing your business. I see too many course creators who have put in a ton of hours creating something before they’ve even determined if it’s what the market wants. On the other side, online educators who’ve had some success but stopped listening and improving their programs often see plateaus in their revenue.

In this episode, I take you through 10 easy steps to start researching your topic, analyzing data, and making decisions on products to develop or improve. You can use these steps at any stage of your online course business for any product that you’re creating.

”Never stop investing. Never stop improving. Never stop doing something new.” - Bob Parsons, Founder of GoDaddy

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Have you tried switching from live launches to evergreen, only to see your sales plummet? It's a common issue and it can be hard to wrap your mind around. It all comes down to translating the value of your live launch into an automated sales funnel. 

In this episode I want to share a few thoughts I have about switching from a live model to an evergreen model and touch briefly on the process required for making this transition. 

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When it comes to sales pages, there's no end to the opinions out there, so why not add mine as well? No matter what we do as owners of a knowledge business, there's generally going to be a landing or sales page that needs to convert. 

In this episode, I want to share 3 overall strategies for sales pages that I see getting missed all the time. I feel like this is a great checklist for anyone to use when reviewing their landing page strategies. 

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"Marketing isn't about closing a sale, it's about opening a relationship" - Mike Kim
I love this quote because every time I hear it, I come back to my center about marketing. Building an audience is one of the hardest things to do in today's world, where everyone is asking for somebody's attention. But what are we doing once we have that audience? How are we constantly opening that relationship with the people who have asked for it? 

In this episode, I'm sharing 5 things that build trust with your audience and keep them growing in their relationship with you and your business. 

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