Online Course Elevator

Online Course Elevator

By Joshua Lyon (Online Course Growth and Marketing Mentor)BusinessEntrepreneurshipEducationMarketingCourses
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Online Course Elevator episodes

  • 3 Mistakes That KILLED My First Course Business
    Like many, my first attempt at creating an online course was a failure. However, our failures feed our successes. Today, I look back on the things I did and didn't do with my first course and what I would do differently if I knew what I know now. My hope is that this insight will help others out there avoid these mistakes in their own businesses. 

    Hosted on Acast. See acast.com/privacy for more information.

    14 min
  • Stand Out with Storytelling - Interview with Danielle Wallace
    There's a lot of noise in the online space, but that doesn't mean that you can't make your business stand out. Today, Danielle Wallace, CEO of Chayil Media Publishing, walks us through her process of making her clients' marketing personal through telling authentic stories. Danielle even goes through her 3 step process for uncovering your story and shares some ideas an how to get your brain moving in a narrative direction. 

    Hosted on Acast. See acast.com/privacy for more information.

    32 min
  • Outsource Tasks and Optimize Your Course Business w/ Tamber Belshaw

    As solopreneurs, it’s so easy to get buried in the small tasks. Sometimes those tasks snowball, sending us down a rabbit hole of research or YouTube videos to figure out how to complete them. And other times, it's just that we, as the course creators, don’t need to be doing the tasks that suck our energy away from our students.

    My guest today, Tamber Belshaw, CEO of Belco Virtual Solutions, specializes in freeing up your headspace by taking on those tasks. In fact, her virtual assistant agency focuses on course creators using Kajabi. In this amazing discussion, we hit on “freeing up mental space as a course creator,” “top course business issues you should outsource," and so much more.

    And, no matter what platform you’re on, you can benefit from Tamber’s free mini course - The Lead Magnet Crash Course. I’ve watched this myself and it’s a great jumpstart for anyone putting together their lead magnet.

    Hosted on Acast. See acast.com/privacy for more information.

    51 min
  • Keeping Your Course Business Authentic to Your Purpose

    There’s no prescribed method for a business. Especially not a course business. Which is why it’s important for you to keep your own purpose and authenticity in mind as you grow. It’s so easy to compare yourself to others, but do their goals align with yours?

    In this episode we discuss 4 ways to escape comparison syndrome when it comes to your business as well as why you want to make sure you’re keeping your operations authentic to you, and not copying someone else's.

    Hosted on Acast. See acast.com/privacy for more information.

    15 min
  • Using Live Workshops to Bring in Leads or Convert Sales for Your Online Course

    Whats the difference between a live training and your pre-recorded webinar? ENERGY! Live content brings another level of energy to your audience which also translates into either bringing them into your circle or moving them down your sales funnel faster.

    In this episode, I share some of my approaches for using live trainings to grow audience and make sales. We’ll discuss the different goals you might have behind these live events and 4 main tips to planning a great workshop or training.

    Hosted on Acast. See acast.com/privacy for more information.

    19 min
  • Get Out of the Revenue Rut - 3 Strategies for Course Creators
    What do you do when your course sales plateau? Or even worse, if they decline? In this episode, we talk about the revenue rut, what it is, and how to start working your way out of it. You’ll hear about my background with revenue ruts, the true cause of them, and why they’re nothing to be afraid of.

    Hosted on Acast. See acast.com/privacy for more information.

    14 min
  • Avoid This Trap - Build a Course Business That Supports Your Lifestyle

    Many of us start online businesses with a dream in mind - It usually involves the ability to spend more time with our families, or traveling, or just not having to answer to a boss. Whatever the lifestyle is for you, I’m sure it’s one of the drivers behind building this business.

    As many of us learn, however, there’s another side to online businesses, online courses included, that can strangle that dream - It’s called work. In fact, it can seem that the more we work to build our dream, the less we get to enjoy it.

    But in this episode, I want to help provide some clarity around this struggle and some steps you can take to work towards creating a business that isn’t dependent on you alone for success. We’ll cover: how we get stuck being our own employee, how to know if you’re digging yourself into a work hole, and what processes you can put into place for your online course business to run with less of your time and energy.

    Hosted on Acast. See acast.com/privacy for more information.

    23 min
  • Growing Revenue Vs Maximizing Profit for Your Online Course

    After you've launched your course and found a successful strategy for making sales, you might discover a new question: How do I make this better? How do I make my business more passive? How do I make more income? How do I increase my profit?

    In this episode, we'll explore the two different seasons of your business: Revenue Growth and Profit Maximization. Understanding these two goals for you course business can help you focus your energy in the right areas to move your business to level it needs to be at and avoid spinning your wheels and burning out under the stress of running a business. 

    And if you’re looking for a community dedicated to the next steps of growing a course business, join my new Facebook Group here: https://www.facebook.com/groups/courseelevatorcommunity

     

    Hosted on Acast. See acast.com/privacy for more information.

    17 min
  • Keeping Your Students Engaged, Growing, and Spending Money with Your Course Business

    We work hard for our course students - We earn them through marketing, we nurture them to joining our offer, and then we teach them through our course. But what comes after someone has taken your online course? How do you keep students engaged with your program? How can earn more from the students you already have?

    In this episode, we’ll discuss building experiences for our students that keep them engaged, growing, and spending money with us. We’ll cover questions like “What is a Mastermind?” or “Why should I build a coaching program?”

    Looking to connect on more topics for course business operators and avoid the questions about "How do I get started"? Join the new Course Elevator Community on facebook. This is a place for course creators to come together and talk about the next steps in their online course journey, like how to increase their revenue, how to improve their courses, and anything that will get you to that ultimate goal of 7 figures without burning yourself out. Every Tuesday, I’ll be doing a live Q&A to discuss the prior podcast topic and go deeper on the struggles you’re facing. Hope to see you there!
    Join the community

    Hosted on Acast. See acast.com/privacy for more information.

    21 min
  • Building a Social Media Presence for Your Course Business - Interview with Joe Gill

    There are a lot of insecurities that go along with building a social media presence for your online course business (at least if you’re like me). In the episode, my guest Joe Gill is going to give us some solid advice about telling our story and getting over our insecurities in the social media space. Joe is a professional social media manager and marketer who has worked with brands like TJ Maxx and Avid music software. Joe was key the growth of our course and he’s going to bring a ton of value to you today.

    You can find Joe at: www.Valuencer.net

    And if you’re looking for a community dedicated to the next steps of growing a course business, join my new Facebook Group here: https://www.facebook.com/groups/courseelevatorcommunity

    Hosted on Acast. See acast.com/privacy for more information.

    1 hr 3 min

About Online Course Elevator

From the publisher's feed

Every successful course creator has an unlock (or several) that catapulted them into the next level of their business. This podcast is about finding yours. Your host, Joshua Lyon, shares his knowledge…