In this episode of Online with Amr The Internet Guy, I speak with Sam Sarsten, founder of Thencan SEO and Websites, who made a fascinating transition from emergency medical technician to local SEO specialist.

Sam shares practical insights about helping businesses with physical locations thrive online through his three-pillar approach to local SEO: Google Business Profile optimization, strategic website development, and building authority through relevant backlinks. You'll hear real success stories, including a cabinetmaker who went from an empty shop to generating $30,000 monthly from Google leads alone.

Whether you're a business owner looking to improve your online visibility or a web professional wanting to add SEO services, this conversation offers actionable strategies.

We cover:

1. Sam's transition from EMT working 24-hour shifts to founding a successful SEO agency

2. How an "accidental web design" project for a friend sparked his interest in WordPress and web design

3. The three pillars of local SEO: Google Business Profile, website optimization, and building authority through backlinks

4. The difference between local SEO and national/e-commerce SEO

5. Real success stories like George the cabinetmaker who went from an empty shop to $20,000-$30,000 monthly revenue from Google leads

6. How AI is impacting search but why local SEO remains stable and essential

7. Why local businesses need findability more than ever in the digital age

8. Sam's Local SEO Academy where he teaches web designers to add SEO as a growth service

9. The importance of strategy before tactics in SEO (avoiding what Sam calls "guess-SEO")

10. Realistic timeframes for seeing SEO results based on competition and starting point

Here's how to get in touch with Sam [http://theinternetguy.training/restart/2]

Online! with Amr the Internet Guy, is where business meets the web without the headaches. Each episode dives into the real, unscripted journeys of successful entrepreneurs and digital creators—why they do what they do, how they built their businesses, and the quirks of thriving online.
From marketing agencies and e‑commerce pros to social media and Google Ads experts, my guests share hard‑won lessons and strategies you can apply right away. And when I go solo, I break down practical web tips, common mistakes to avoid, and quick hacks to help you stay ahead—without drowning in tech jargon or expensive tools.
This show is designed to be both useful and entertaining: something you can listen to while doing chores, yet still walk away with at least one actionable idea to implement. My goal is simple—help you embrace technology with confidence, laugh a little along the way, and never feel stuck online again.
This is episode number 40 and the last of 2025,  (Happy holidays everyone 🎅)
I talk with e-commerce expert Neil Twa about building successful online brands. Neil shares his journey from Sprint and IBM to creating a multi-million dollar e-commerce business.
Key topics covered: 

• How to treat e-commerce platforms as AI-driven engines 

• Why product data is the key to success on Amazon and other platforms 

• The minimum profit margins needed for sustainable growth 

• Strategic inventory scaling to capture market share 

• Building brands for potential 7-8 figure exits
=======================================================
Chapters: 
00:00:17 Neil's Journey from Tech to E-commerce 
00:05:42 Understanding E-commerce Fears & Misconceptions 
00:09:46 Technology as Business Enabler, Not a Distraction 
00:13:36 Amazon as an AI-Driven Sales Engine 
00:17:58 Product Selection Strategy: What Actually Sells 
00:23:54 Pricing Psychology & Profit Fundamentals 
00:30:48 Scaling Products & Market Share Acquisition 
00:35:13 Neil's Mentorship Program & Exit Strategy
=======================================================
#ecommerce   #amazonfba   #onlinebusiness 
#productbranding  #ecommercestrategies  #digitalmarketing
#businessgrowth   #entrepreneurshiptips  
=======================================================

Here's how to get in touch with Neil:
[https://humantalents.ca/online/40]
- Neil is offering 10 of our audience a free copy of his book:
Almost-Automated Income with FBA: Build a Profitable Lifestyle-Driven Amazon Business. Exit for Millions. Even Without Any E-commerce Experience, details to claim your copy are here [https://humantalents.ca/online/40]

Connect with Amr, The Internet Guy:
• Contact Amr [https://humantalents.ca/contact-ht-tech/]
• Websites: [https://theinternetguy.training/]
[https://humantalents.ca/]

• Watch "Web Tips for Entrepreneurs" playlist: [https://www.youtube.com/playlist?list=PLFx1HswwbFE8CYJfLDu8ffU7rKAXLQ4iC]
Subscribe for more business and digital marketing insights!

🎧This is Online with Amr The Internet Guy! The show focuses on entrepreneurs and business owners, helping them become more successful in conducting their business online without being stuck with technology, getting a headache, pulling their hair out, or buying expensive software.

In this episode of Online with Amr the Internet Guy, I speak with @azgarilipshy, from Austin, Texas about how high net worth individuals can create profitable service-based businesses either as absentee owners or as portfolio investments.
We tap into "The Boring Business" Gold Mine and how Service Businesses can Create Wealth.
Azgari reveals why "boring" service businesses represent 55% of the US economy and provide stable monthly cash flow unlike volatile stocks. Learn about accessing SBA loans inup to $5 million, avoiding costly franchise traps, and how her team helps busy professionals build and operate successful businesses without requiring 40-60 hours weekly.
Whether you're looking to diversify your investment portfolio or planning for retirement, this episode offers valuable insights into the world of service business ownership.
Chapters:
00:00:00 - Introduction to the podcast and its focus on entrepreneurs and business owners
00:00:17 - Update on the podcast schedule and new mini-series "Web Tips for Entrepreneurs"
00:02:51 - Introduction of special guest Azgari from Texas
00:04:07 - professionals earning six figures looking for investment diversification
00:06:20 - The value of "boring businesses" and their stable cash flow potential
00:09:30 - How Azgari's team operates businesses for absentee owners
00:15:00 - Critique of traditional franchise models and their limitations
00:24:33 - The importance of referrals in service-based businesses
00:33:31 - Discussion about SEO and digital marketing challenges for small businesses
00:41:58 - How service businesses eventually operate on 100% referrals
00:53:31 - The social benefits of running a service-based business vs. online-only
01:00:34 - Contact information: Azgari.com
# WhatYouWillLearn in this episode
1. How high net worth individuals can create cash flowing service-based businesses as absentee owners or portfolio investments
2. The advantages of service-based businesses representing 55% of the US economy with stable monthly revenue
3. How to access Small Business Administration loans up to $5 million for service business startups
4. The two business tracks: DIY with guidance vs. full operational service for busy professionals
5. Why traditional franchises often disappoint and how to avoid costly franchise traps
6. How to match business selection with personal skills, location, and market demand for optimal success
7. The timeline for service businesses to achieve steady referral-based clientele (typically 12 months)
8. Examples of profitable "unsexy" service businesses like biohazard cleanup with strong cash flow
9. How a fractional operational team can handle compliance, licensing, and business administration
10. Strategies for specializing within service verticals to establish expertise and maximize profitability

https://humantalents.ca/online/39

Connect with Amr The Internet Guy:
• Contact Amr https://humantalents.ca/contact-ht-tech/
• Websites: https://theinternetguy.training/

P.S:
Not sure where to start or need to discuss doing business online, anything WordPress or e-commerce?
contact Amr here: https://humantalents.ca/contact-ht-tech

🎧This is Online with Amr The Internet Guy! The show focuses on entrepreneurs and business owners, helping them become more successful in conducting their business online without being stuck with technology, getting a headache, pulling their hair out, or buying expensive software.

In this episode of Online with Amr the Internet Guy, I speak with @azgarilipshy, from Austin, Texas about how high net worth individuals can create profitable service-based businesses either as absentee owners or as portfolio investments.
We tap into "The Boring Business" Gold Mine and how Service Businesses can Create Wealth.

Azgari reveals why "boring" service businesses represent 55% of the US economy and provide stable monthly cash flow unlike volatile stocks. Learn about accessing SBA loans inup to $5 million, avoiding costly franchise traps, and how her team helps busy professionals build and operate successful businesses without requiring 40-60 hours weekly.

Whether you're looking to diversify your investment portfolio or planning for retirement, this episode offers valuable insights into the world of service business ownership.

Chapters:
00:00:00 - Introduction to the podcast and its focus on entrepreneurs and business owners
00:00:17 - Update on the podcast schedule and new mini-series "Web Tips for Entrepreneurs"
00:02:51 - Introduction of special guest Azgari from Texas
00:04:07 - professionals earning six figures looking for investment diversification
00:06:20 - The value of "boring businesses" and their stable cash flow potential
00:09:30 - How Azgari's team operates businesses for absentee owners
00:15:00 - Critique of traditional franchise models and their limitations
00:24:33 - The importance of referrals in service-based businesses
00:33:31 - Discussion about SEO and digital marketing challenges for small businesses
00:41:58 - How service businesses eventually operate on 100% referrals
00:53:31 - The social benefits of running a service-based business vs. online-only
01:00:34 - Contact information: Azgari.com

# WhatYouWillLearn in this episode

1. How high net worth individuals can create cash flowing service-based businesses as absentee owners or portfolio investments
2. The advantages of service-based businesses representing 55% of the US economy with stable monthly revenue
3. How to access Small Business Administration loans up to $5 million for service business startups
4. The two business tracks: DIY with guidance vs. full operational service for busy professionals
5. Why traditional franchises often disappoint and how to avoid costly franchise traps
6. How to match business selection with personal skills, location, and market demand for optimal success
7. The timeline for service businesses to achieve steady referral-based clientele (typically 12 months)
8. Examples of profitable "unsexy" service businesses like biohazard cleanup with strong cash flow
9. How a fractional operational team can handle compliance, licensing, and business administration
10. Strategies for specializing within service verticals to establish expertise and maximize profitability.

Connect with Azgari: [https://humantalents.ca/online/39]

• Watch this Podcast in videos: https://www.youtube.com/playlist?list=PLFx1HswwbFE_ZENWfyISkprYpSEjp9n09

Connect with Amr The Internet Guy:
• Contact Amr https://humantalents.ca/contact-ht-tech/
• Websites:

P.S:
Not sure where to start or need to discuss doing business online, anything WordPress or e-commerce?
contact Amr here: https://humantalents.ca/contact-ht-tech

[WordPress Themes Explained: What They Are & Why They Matter | Web Tips for Entrepreneurs S1-Ep4 ]

Welcome back to "Web Tips for Entrepreneurs," the mini-series from "Online with the Internet Guy"! In our previous episodes, we covered choosing your domain name and web hosting. Now, it's time to talk about the visual heart of your WordPress website: the theme.
In this first part of our deep dive into WordPress themes, I'll simplify exactly what a theme is, how it differs from a template, and why it's so crucial for your business's online presence.
What you'll discover in this episode:
- What is a WordPress Theme? (Using simple analogies)
- The key role of themes in your website's front-end design (colors, fonts, layouts).
- Theme vs. Template: Understanding the difference and how they work together.
- The crucial first steps in choosing a theme – why it’s more than just looks!
- A live tour of ThemeForest: What to look for when buying a theme (reviews, support, updates, etc.)
- Why choosing a reputable theme maker matters for your long-term success.
This episode is packed with essential information to empower you, the business owner, to make smart decisions about your WordPress website. Don't build your brand on shaky ground!

Videos:• Episode 1: How to Choose a Domain Name - A Beginner's Guide The Internet Guy's Web Tips for Entrepreneurs S1.E1 [⁠https://youtu.be/-CtqPPDWGs4⁠]• Episode 2: How to Choose hosting for your website (A Beginner's Guide) | Web Tips for Entrepreneurs S1 E2  [⁠https://youtu.be/na1bqSHQj7g⁠]Connect with Amr, The Internet Guy:• Websites: [⁠https://theinternetguy.training/⁠]

[⁠https://humantalents.ca/⁠]

• Listen On Spotify: [⁠https://creators.spotify.com/pod/profile/amrtheinternetguy/⁠]

P.S:Not sure where to start or need to discuss doing business online, anything WordPress or e-commerce?Contact Amr here: ⁠https://humantalents.ca/contact-ht-tech

Welcome to this special episode from "Online with the Internet Guy"!
Choosing a website builder is one of the most crucial decisions a business owner can make. 

You've surely heard of Wix and Squarespace, but what about the platform that powers over 40% of the entire internet?
In this video, I'll explain why WordPress is the undisputed best choice for your business's website and why the "easy" alternatives could be holding you back.
In this episode, you will learn:
• The surprising problem with easy website builders.
• Why you don’t truly "own" your site with all-in-one platforms.
• How WordPress gives you total freedom and control.
• Debunking the biggest myths about WordPress (security, complexity, and more!).
Don't build your business on someone else's rented land. Choose a platform that will grow with you, not lock you in.
Which website builder do you prefer, WordPress, Wix, Squarespace or another?
And why do you prefer it more than other builders?
- If you are not on WordPress, what is the reason that is stopping you right now?
Let me know in the comments!
Sources for WordPress Market Share:
• W3Techs: A respected authority on web technology surveys. They report that WordPress is used by over 43% of all websites. https://w3techs.com/technologies/details/cm-wordpress
• Kinsta: A leading WordPress hosting provider known for its detailed annual market share reports. They also show WordPress usage at over 43%. https://kinsta.com/wordpress-market-share/
Recommended for You:

Videos:
• Episode 1: How to Choose a Domain Name - A Beginner's Guide The Internet Guy's Web Tips for Entrepreneurs S1.E1 [https://youtu.be/-CtqPPDWGs4]
• Episode 2: How to Choose hosting for your website (A Beginner's Guide) | Web Tips for Entrepreneurs S1 E2  [https://youtu.be/na1bqSHQj7g]
Connect with Amr, The Internet Guy:
• Websites: [https://theinternetguy.training/]

[https://humantalents.ca/]

• Listen On Spotify: [https://creators.spotify.com/pod/profile/amrtheinternetguy/]

P.S:
Not sure where to start or need to discuss doing business online, anything WordPress or e-commerce?
Contact Amr here: https://humantalents.ca/contact-ht-tech

#Wordpress #WebsiteBuilder #Wix #Squarespace #businesswebsite 
#AmrTheInternetGuy

Welcome to the second episode of "Web Tips for Entrepreneurs" – the mini-series from "Online with Amr the Internet Guy"!
First of all, thank you for being here; it means a lot to me. 

In this episode, we're diving into the second step for any business owner looking to build a website: selecting the best hosting company and plan for their website.
In this video, I cover how to choose a suitable hosting plan for your website and what pitfalls to avoid, from both a business and technical perspective. However, I don't delve deeper into the Technical details of a comprehensive feature list for a good hosting plan.
- If you are a techie and want to compare plans or figure out what specific technical features you should look for, download your free copy of the ultimate hosting guide here: https://humantalents.ca/get-your-free-copy-of-the-ultimate-web-hosting-guide/
I also cover:
- Which geographical region should your hosting be located in.
- How does the domain name link to the hosting
- And I go quickly over what a DNS system is, what it is for, why it's important and how it generally works. This is only a quick overview. If you want to learn more about DNS and get all the details, here's my full DNS course: [https://theinternetguy.training/product/amr-e-mail-deliverability-course/]
Key Links:
- HumanTalents Hosting (Our hosting service comes from NameHero) [https://goviaweb.us/]
- Greengeeks Hosting [greengeeks.com]
- A2 Hosting [a2hosting.com]
- Siteground hosting [www.siteground.com]
- WP engine hosting [wpengine.com]
- Check domain availability: [www.namecheap.com]
- Episode 1: How to Choose a Domain Name - A Beginner's Guide The Internet Guy's Web Tips for Entrepreneurs S1.E1 [https://youtu.be/-CtqPPDWGs4]
- Online With The Internet Guy - The original show Playlist: [https://www.youtube.com/watch?v=ppebv4QJRmE&list=PLFx1HswwbFE_ZENWfyISkprYpSEjp9n09]
Need Help with Tech? check out [www.emailguy.co] and [www.humantalents.ca]
#DomainName #WebTips #BusinessWebsite #WebHosting #WordPress #EntrepreneurTips #WebDevelopment #TLD #TheInternetGuy #DNS 
#Web_Tips_for_Entrepreneurs
#businesswebsite #entrepreneurtips

P.S:
Not sure where to start or need to discuss doing business online, anything WordPress or e-commerce?
contact Amr here: https://humantalents.ca/contact-ht-tech

This is episode 1 of the "Web Tips for Entrepreneurs" miniseries. You And the video version is available on my YouTube channel here: https://youtu.be/-CtqPPDWGs4

Welcome to the first episode of Amr the Internet Guy's "Web Tips for Entrepreneurs" – the mini-series from "Online"!In this episode, we're diving into the absolute first step for any business owner looking to build a website: choosing and registering their domain name.A great domain name is the foundation of your online brand, and in this video, I'll walk you through everything you need to know, including:- What is a domain name? We'll break down this fundamental concept in simple, non-technical terms.- Understanding Top-Level Domains (TLDs). Should you choose .com, .net, or a new extension like .shop? I'll help you decide what's best for your business.-My step-by-step guide on how to choose the perfect domain name. I'll share key tips to help you pick a name that is memorable, brandable, and easy for customers to find.- Where to buy or register your domain name. I'll show you the best places to go to secure your domain name without overpaying.This video is the start of a series that I dedicated to helping you business owners and entrepreneurs, take back control of your websites. Subscribe so you don't miss future episodes on topics like web hosting, WordPress, and e-commerce!Key Links:Check domain availability: [www.namecheap.com]Online With The Internet Guy Playlist: [https://www.youtube.com/watch?v=ppebv4QJRmE&list=PLFx1HswwbFE_ZENWfyISkprYpSEjp9n09]Need Help with Tech? check out [www.emailguy.co] and [www.humantalents.ca]#DomainName #WebTips #BusinessWebsite #WebHosting #WordPress #EntrepreneurTips #WebDevelopment #TLD #TheInternetGuy #Web_Tips_for_Entrepreneurs#businesswebsite #entrepreneurtips #websitedomain #domainname #tld

This is Online with Amr The Internet Guy! The show focuses on entrepreneurs and business owners, helping them become more successful in conducting their business on the web without being stuck with Technology 😱, getting a headache, pulling their hair out, or buying expensive software!

In this episode, Ami DeMelo and I, discuss the website-building options available to startups and small business owners and whether they should DIY it or hire a professional web designer:

• What are the benefits and challenges of DIYing your business's website and is there a happy middle between DIY and hiring a professional web designer?
• What to do, when you want to build a professional and functional website on a budget without getting stuck or spending 100 hours of your valuable time learning WordPress and Web Design?
• What is the Importance of Branding for Startups?
• What is BrandKit and who is it for?As usual, here's the link to all the details and how you can contact Ami: ⁠https://humantalents.ca/online/s3e2

🎧This is Online with Amr The Internet Guy! The show focuses on entrepreneurs and business owners, helping them become more successful in conducting their business on the web without being stuck with Technology 😱, getting a headache, pulling their hair out, or buying expensive software!

• In this episode, Ami DeMelo and I, discuss the website-building options available to startups and small business owners and whether they should DIY it or hire a professional web designer.
• What are the benefits and challenges of DIYing your business's website and is there a happy middle between DIY and hiring a professional web designer?
• What to do, when you want to build a professional and functional website on a budget without getting stuck or spending 100 hours of your valuable time learning WordPress and Web Design?
• What is the Importance of Branding for Startups?
• What is BrandKit and who is it for?
  
  As usual, here's the link to all the details and how you can contact Ami: ⁠https://humantalents.ca/online/s3e2

P.S:
Not sure where to start or need to discuss doing business online, anything WordPress or e-commerce?
contact Amr here: https://humantalents.ca/contact-ht-tech