Only Apps: Tech Marketing Secrets

Dive deep into the forefront of blockchain technology in this episode of the Building Web3 podcast. Join host Jax Dwyer as he welcomes Joanna Zeng, Co-Founder of SOON, and Max, Co-Founder of YONA Network, to discuss how the Solana Virtual Machine (SVM) is redefining scalability, interoperability, and innovation across Solana, Ethereum, and Bitcoin ecosystems.


Work with us: https://buildingweb3media.com/

Chapters

00:00 Introduction to the Founders and Their Companies
1:23 Joanna's Departure from OP and Move to Solana
4:10 Explanation of SVM
7:30 Comparison of Ethereum's L2 Approach and Solana's Network Extension
11:18 Solana's Interoperability with Ethereum and Bitcoin
16:00 Developer Experience with SVM
19:00 App Chains vs. Network Extensions
20:45 Interoperability with Ton
22:18 Attracting Developers to SVM
25:40 Upcoming Events and Testnet Launch

Explore the groundbreaking potential of app chains and network extensions as these co-founders share their insights on improving blockchain performance, reducing fragmentation, and enhancing developer experience. This episode delves into how SVM technology enables faster transaction finality, lower latency, and the creation of application-specific chains to meet the demands of modern decentralized applications, from on-chain gaming to decentralized AI.

Joanna and Max break down the unique features of SVM compared to EVM, emphasizing how its parallel execution capabilities and millisecond-level block times outpace traditional blockchain technology. They also discuss why developers are turning to SVM to overcome bottlenecks, improve composability, and create new use cases for Web3 that were previously impossible.

Key Highlights:

How the Solana Virtual Machine (SVM) supports real-time performance with unparalleled speed and efficiency.

Insights into the development of app-specific chains to solve fragmentation issues and enhance liquidity flow across ecosystems.

The role of SVM in unlocking new possibilities in decentralized AI, DeFi, and on-chain gaming applications.

Why YONA Network is combining Bitcoin's liquidity with SVM's superior performance to build groundbreaking blockchain applications.

How SOON is fostering a builder culture by bringing Solana’s technical innovations to Ethereum and Ton, bridging fragmented ecosystems.

The conversation also tackles critical topics such as the challenges of building on Bitcoin, the role of modular blockchain architecture in enabling scalability, and the importance of creating a vibrant developer community. Joanna shares SOON's vision for bringing Solana’s gold-standard execution layer to other ecosystems, while Max explains YONA Network’s unique approach to integrating SVM with Bitcoin’s unparalleled liquidity.

This episode is packed with actionable insights for developers, blockchain enthusiasts, and anyone interested in the future of Web3. Whether you're exploring cross-chain interoperability, building high-performance decentralized applications, or curious about the evolution of app chains, this discussion will provide the clarity and inspiration you need to dive deeper into the world of blockchain innovation.

- -

Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/ 

Welcome to the Building Web3 Podcast! Join us for an in-depth conversation with Anna, a core contributor at Cow Dao, as we explore the innovative world of Cow Protocol and its transformative role in decentralized finance (DeFi). From tackling liquidity fragmentation to pioneering solutions for MEV protection and cross-chain swaps, this episode is a must-watch for anyone passionate about blockchain technology, crypto, and the future of decentralized markets.

Work with us: https://buildingweb3media.com/

Chapters

00:00 Introduction to Anna and Her Journey into Crypto
0:14 Anna's Background and Journey into Crypto
1:54 The Birth of CoW Protocol
6:01 Understanding the Coincidence of Wants
7:33 The Life of a Transaction in CoW Protocol
13:38 MetaDEX Aggregation and Its Importance
15:57 Building CoW Protocol
21:18 Future Developments and Cross-Chain Swaps
26:35 Community Engagement and Final Thoughts
27:34 Decentralized Social Media 
29:05 Get Involved 

What You’ll Learn in This Episode:
Anna’s Journey Into Crypto & Cow Dao
Anna shares her unique path from working as a data analyst at the United Nations to becoming a key player in the Web3 space. Hear how her time at Gnosis led to the creation of Cow Protocol and why it has become a cornerstone of decentralized innovation.

How Cow Protocol Works
Discover how batch auctions and the concept of coincidence of wants enable peer-to-peer transactions, reducing costs, improving price execution, and solving liquidity challenges across fragmented DeFi ecosystems. Anna explains how Cow Protocol stands apart by enabling ring trades and solver network optimizations to maximize user benefits.

MEV Protection and Enhanced User Safety
Anna breaks down how Cow Protocol provides advanced MEV (Miner Extractable Value) protection, safeguarding users from front-running and sandwich attacks. Learn how private mempools and specialized solvers make DeFi trading safer and more efficient.

Cross-Chain Swaps: The Next Frontier
Explore how Cow Protocol is leveraging its solver network to pioneer cross-chain swaps, enabling seamless trades across different blockchain ecosystems. Anna paints a vision for the future where fragmented liquidity is a thing of the past, and users can enjoy deeper pools and better prices with a single click.

Innovations in Liquidity Management with Cow AMM
Dive into the launch of Cow AMM, a liquidity provider-focused product that combats Levered Value Removal (LVR). Anna explains how Cow AMM protects liquidity providers from arbitrage losses while improving the attractiveness of liquidity provision in DeFi markets.

MetaDEX Aggregation & Decentralized Excellence
Learn about MetaDEX aggregation, which combines liquidity from multiple DEXs like Uniswap, Balancer, and Curve to provide users with optimal trading routes. Anna shares how this technology ensures better prices and efficiency, especially for large trades.

Decentralization and Future Milestones
Anna gives us a glimpse into Cow Protocol’s roadmap, including plans to further decentralize its ecosystem and add new features like programmatic orders, improved developer tools, and more advanced solver network incentives.

- -

Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/ 

Welcome to another exciting episode of the Building Web3 podcast! Today, host Jax Dwyer speaks with Jackie Bona, Co-Founder and CEO of Valora, as they explore how Valora’s mobile-first platform is bringing the power of Web3 to the world. Through innovations like Mobile Stack and a user-friendly wallet, Valora is breaking down the barriers to financial inclusion by providing simple, accessible tools for managing crypto and stablecoins – especially in emerging markets that need it the most.

Work with us: https://buildingweb3media.com/

Chapters

00:00 Introduction to Web3 and Personal Background
02:20 Valora's Mission and User Experience Challenges
04:51 User Experience: The Life of a Transaction
08:23 The Role of Stable Coins in Emerging Markets
09:50 Introducing Mobile Stack: Bridging the Mobile Gap
11:35 Challenges of Mobile Development in Web3
15:09 Partnerships and Early Adopters of Mobile Stack
16:58 Go-to-Market Strategy for New Markets
20:02 Targeting Developers with Mobile Stack
22:01 Future Vision for Valora and Mobile Stack
23:28 Industry Trends and Institutional Adoption
27:42 Where to Learn More About Valora and Mobile Stack

Key Topics Covered in This Episode:

Valora’s Mission & Background: Jackie shares her journey from Google to Web3 and how her experience in launching global products inspired her to make crypto accessible to everyone. Learn how Valora is designed to meet the needs of users worldwide, from Latin America to Africa.

User Experience in Web3: Web3 technology is often complicated, but Valora is redefining the experience. Their mission? Simplify crypto for everyday users by creating an app that feels like a global version of Venmo or Cash App, with all the benefits of blockchain, stability, and security.

Financial Inclusion in Emerging Markets: Learn how Valora’s wallet is making a difference in emerging markets like Nigeria, Argentina, and Colombia, where access to US-denominated stablecoins offers a way to escape inflation and save in a stable currency. This episode discusses why stablecoins have become essential for people who lack traditional financial stability.

Valora’s Mobile Stack: Meet Mobile Stack, a game-changing development tool that allows Web3 projects to create their own custom mobile applications. Built with accessibility in mind, Mobile Stack simplifies the process for developers by providing building blocks for creating mobile-friendly, blockchain-powered applications without the need for complex mobile engineering.

Educational Campaigns and Partnerships: Valora doesn’t stop at creating technology—they’re also driving adoption through education. Discover how they work with partners like Tether and SheFi, empowering users with campaigns that teach crypto basics and encourage first-time users to interact with stablecoins, decentralized apps (dApps), and DeFi.

Localized Experiences: Localization is key for Valora, providing users worldwide with an experience that feels relevant and familiar. From offering app functionality in Spanish for Latin American users to making stablecoin transactions as simple as texting, Valora is tailored to meet the diverse needs of its global user base.

- -

Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/ 

In this special episode of the Building Web3 podcast, we're joined by Jack, Head of Business Development at Symmio, to explore how Symmio is pioneering a new approach to decentralized finance (DeFi) through intent-based trading and blockchain innovations. With over a decade of combined experience, Jack and the team at Symmio are setting a new standard for on-chain derivatives by providing capital-efficient trading tools and bridging gaps between centralized exchanges and the decentralized world.

Work with us: https://buildingweb3media.com/

Chapters

00:00 Introduction to Web 3 and Jack's Journey
02:31 Understanding Symm.io and Its Challenges in DeFi
05:40 The Role of Intents in Symm.io's Architecture
07:40 How Intents Work: Solvers, Execution, and Efficiency
09:28 User Interaction: Choosing Solvers and Trading Options
11:20 Types of Trading and User Experience
13:18 Decentralized Bilateral OTC Trading Explained
14:30 Business Development and Partnerships
16:47 Symm.io’s Focus on Market Makers and Capital Efficiency
18:40 Finding Solvers: Challenges and Strategies
20:30 Future and Upcoming Milestones
22:12 Expanding Derivatives, Meme Coins, and Hedging Tools
24:06 How to Connect with Symm.io and Join the Community 

Jack shares his personal journey, starting from his early days in crypto community building with projects like Keep Network (now Threshold) to his work in fiat on-ramps and major acquisitions within the crypto space. Now with Symmio, Jack is focused on reshaping how traders, market makers, and solvers interact in the DeFi ecosystem by enhancing accessibility, functionality, and liquidity in cryptocurrency derivatives.

Learn how Symmio's innovative approach to on-chain perpetuals could disrupt traditional centralized markets: Symmio leverages a unique architecture that supports an extensive array of trading pairs and offers high capital efficiency, attracting both retail traders and high-frequency trading firms. Jack explains how Symmio aims to bring decentralized derivatives to the forefront of Web3, allowing for diverse trading options from Bitcoin and Ethereum to lesser-known assets like meme coins and long-tail assets.

Key topics covered in this episode:

Intent-based trading: Discover how intents are transforming DeFi by allowing users to submit preferred trading outcomes without predefined constraints, as third-party solvers compete to execute trades efficiently and cost-effectively.

Market maker partnerships: Jack delves into Symmio's unique model for partnering with market makers, providing them flexibility over funding rates, margin requirements, and trade parameters—a revolutionary shift from traditional platforms like GMX and Hyperliquid.

Decentralized bilateral OTC trading: Understand how Symmio achieves decentralized over-the-counter trading without pre-locked liquidity pools, ensuring risk containment and efficiency.

Trading competition: Get the scoop on Symmio’s upcoming 12-week trading competition with IntentX, designed to encourage new users and showcase Symmio’s streamlined user interface, which closely resembles the ease and speed of centralized exchanges.

- -

Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/ 

In this episode of the Building Web3 podcast, host Jax Dwyer is joined by Laurisha, founder of CryptoFilma, for a deep dive into effective Web3 marketing and community-building strategies. Laurisha shares her journey into Web3, which began with event marketing and social media for Consensus and South by Southwest, and reveals key insights on how platforms like LinkedIn, Twitter (X), and YouTube are shaping the crypto marketing landscape.

Work with us: https://buildingweb3media.com/

Chapters

00:00 Introduction to Web3 Marketing and Events
03:08 Social Media Strategies for Web3 Companies
06:13 The Importance of Thought Leadership in Web3
08:53 Navigating Twitter and Community Engagement
11:56 Leveraging LinkedIn for Brand Awareness
14:57 The Role of YouTube in Web3 Marketing
17:55 Building Community and Effective Marketing Funnels
21:03 Event Strategies for Web3 Companies
23:55 The Future of Marketing in Web3
26:13 Breaking Down Twitter/X Strategies – Posts, Spaces, and Thought Leadership
30:19 Turning Airdrop Hunters into Loyal Community Members
32:24 Effective Event Strategies – Sponsorships, KPIs, and Swag Utilization
37:55 High-Utility Swag and Building Lasting Brand Recognition
38:13 CryptoFilma’s Approach to Creative Web3 Marketing Solutions 

The conversation covers essential tactics to boost brand visibility, foster thought leadership, and create authentic community connections in Web3. Laurisha explains why personalized, high-quality content is more impactful than generic posts, and why Twitter remains essential for reaching the crypto community, while LinkedIn is a powerful tool for brand awareness, particularly in Europe and Latin America. She also shares tips on optimizing YouTube with SEO-friendly videos, event recaps, and short clips to reach new audiences.

Learn about the emerging "intern" movement on Twitter, how to create a balanced social media calendar, and the importance of events in building real-world connections. From creating impactful motion graphics to leveraging high-utility giveaways, Laurisha offers practical advice on maximizing engagement and building a loyal community in the Web3 space. Whether you're a startup or scaling your project, this episode provides valuable insights on crafting a successful Web3 marketing strategy.

Web3 marketing, social media strategy, thought leadership, community building, LinkedIn marketing, Twitter marketing, YouTube for Web3, crypto community, CryptoFilma, Web3 founders, community-driven marketing, event marketing, blockchain marketing, Web3 growth, crypto audience, digital marketing, brand awareness, in-person events, content creation, marketing funnel, Web3 audience engagement, crypto social media

- -

Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/ 

In this insightful episode of the Building Web3 Podcast, host Jax Dwyer sits down with Emily Lai, Chief Marketing Officer (CMO) at Hype, to explore the intricacies of crypto marketing in the rapidly evolving Web3 space. Emily, a seasoned marketing expert with nearly a decade of experience, shares her journey from running a Shopify dropshipping store to building a successful career in performance marketing. She offers unique insights into how she transitioned from e-commerce and SaaS marketing to the decentralized world of blockchain and crypto marketing during the explosive DeFi Summer of 2021.

Work with us: https://buildingweb3media.com/

Chapters

00:00 Introduction to Marketing in Crypto
01:29 Challenges in Crypto Marketing
04:16 Effective Marketing Channels for Web3
08:55 Building a Go-to-Market Strategy
11:39 The Importance of Founder Presence
14:42 Community Engagement in Web3
18:36 The Role of Ads in Crypto Marketing
22:40 Successful Campaigns and Case Studies
30:51 Building a Marketing Team
37:50 SEO and Domain Names in Crypto

Throughout the conversation, Jax and Emily discuss the specific challenges and opportunities that come with marketing blockchain products, DeFi protocols, and decentralized apps (dApps). They highlight the fundamental differences between traditional digital marketing and crypto marketing, focusing on how to engage a highly technical yet niche audience. Emily also breaks down key marketing strategies for Web3 projects, addressing topics such as community building, the role of newsletters, and how crypto marketing on platforms like Twitter (X) differs from conventional channels.

The episode also delves into tactical advice for founders in the Web3 space. Emily emphasizes the growing importance of a strong personal presence for founders, especially as algorithms on platforms like X tend to favor personal accounts over brand accounts. They further discuss how crypto-native marketing teams are structured and the importance of having a marketing generalist in the early stages of building a crypto project. In addition, they touch on how viral mechanic campaigns can help generate buzz and drive engagement for blockchain projects leading up to mainnet launches, token generation events (TGEs), and beyond.

Listeners will come away with a deep understanding of how community engagement, targeted digital marketing strategies, and leveraging marketing channels like newsletters, X, and short-form video content can significantly enhance brand visibility in the crowded blockchain ecosystem. Whether you're a Web3 founder, part of a marketing team, or simply interested in the future of crypto marketing, this episode offers actionable advice and valuable insights for navigating the fast-paced world of decentralized technology.

- -

Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/ 

In this episode of the Building Web3 Podcast, we dive deep into the world of Web3-powered loyalty programs with Gabriele, CEO and co-founder of qiibee foundation. Join host Jax Dwyer as they discuss how qiibee foundation is revolutionizing the rewards economy through blockchain technology, making the $500 billion loyalty points market more liquid, flexible, and accessible for both brands and consumers. From Amex to Chase to airline miles, discover how qiibee’s blockchain-based infrastructure can instantly connect and convert rewards points, allowing customers to use their points anytime without delay or complicated processes.

Work with us: https://buildingweb3media.com/

Chapters
00:00 Introduction to Web3 and qiibee Foundation
03:14 Understanding the Rewards Economy
05:59 The Role of Blockchain in Loyalty Programs
09:03 qiibee’s Infrastructure and Partnerships
12:09 Future of Loyalty Programs in Web3
14:49 Upcoming Milestones and Community Engagement
17:33 How to Get Involved with qiibee’s Foundation

Through partnerships with major brands like Lufthansa’s Miles & More, qiibee Foundation is transforming how loyalty programs work. By creating instant exchanges and eliminating reconciliation costs, qiibee allows loyalty programs to operate on one decentralized source of truth, significantly reducing administrative costs and errors. This approach not only boosts customer engagement but also provides brands with new avenues for interaction and customer retention. Learn about the qiibeeX token, which powers each transaction on the platform, serving as the essential “gas” fee for seamless exchanges and loyalty transactions across programs.

Discover how qiibee Foundation's innovative use of token utility can enhance customer loyalty, retention, and brand connectivity. With cutting-edge developments on their roadmap, including white-label loyalty solutions, gamification options, and key partnerships with Web3 and mainstream companies, qiibee is setting a new standard for the future of loyalty programs. Stay tuned to learn more about their upcoming TGE (Token Generation Event) and the launch of their own loyalty program that will enable token holders to unlock exclusive staking rewards, cashback options, and tiered rewards—all designed to maximize engagement within the qiibee ecosystem.

Web3, qiibee Foundation, loyalty programs, blockchain, rewards economy, cryptocurrency, partnerships, customer engagement, token utility, future of rewards, loyalty points, qiibeeX token, instant exchanges, decentralized loyalty, reconciliation costs, tokenized loyalty, seamless rewards, loyalty market, points conversion, digital loyalty programs, brand engagement, customer retention, rewards liquidity, gamified loyalty, blockchain infrastructure, white-label solutions, loyalty program integration, TGE, token staking, cashback rewards

- -

Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

In this insightful episode of the Building Web3 Podcast, we are joined by Fabian, the CEO of the Web3 Foundation, as he shares his journey from Ethereum development to the founding of Polkadot and beyond. If you're passionate about decentralized technology, blockchain ecosystems, and the vision for a scalable Web3, this episode offers deep insights into the challenges and innovations shaping the future of blockchain.

Work with us: https://buildingweb3media.com/

Chapters
00:00 Introduction to Web3 and Polkadot
03:07 The Limitations of Ethereum and the Birth of Polkadot
06:05 The Role of the Web3 Foundation
09:08 Polkadot's Evolution and Future Directions
11:55 Funding and Supporting the Web3 Ecosystem
15:08 Trends in Web3 Development
17:51 Addressing Fragmentation and Polkadot 3.0
22:10 Rethinking Grants and Decentralized Funding Models
26:05 Emerging Trends: Gaming, Entertainment, and dPIN 

From early challenges in Ethereum’s development to building Polkadot as a solution, Fabian reveals how limitations like scalability, governance, and interoperability drove the team to pioneer a new blockchain infrastructure. Learn why Polkadot 3.0 aims to overcome fragmentation issues and foster seamless cross-chain communication, creating a next-generation blockchain platform for developers and users alike.

Discover the Web3 Foundation’s mission to democratize digital systems and reduce centralized control, allocating funds to projects that expand the Web3 vision. Fabian explains the foundation's approach to decentralized funding and how they support innovative applications across various industries—from gaming and entertainment to decentralized physical infrastructure (DePIN) projects.

For those eager to contribute to Polkadot or explore Web3's potential, Fabian shares valuable resources, from governance and development to community-building avenues within the Polkadot ecosystem. If you're a developer, entrepreneur, or simply intrigued by Web3 technology, this episode guides you on how to participate and make an impact in this rapidly evolving landscape.

Topics Covered:

Introduction to Web3 Foundation and CEO Fabian's journey into crypto
Ethereum’s scalability issues & why Polkadot was created

Web3 Foundation’s role in fostering Polkadot’s decentralized ecosystem
Key challenges in blockchain governance and ecosystem scalability

Polkadot 2.0, 3.0 & the evolution of parachains, rollups, and cross-chain communication

Capital allocation, grants, and funding programs for Web3 developers

Trends in blockchain: gaming, DePIN, and product-focused development in Web3

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/ 

Join us on the Building Web3 Podcast as host Jax Dwyer and guest Diego Mey, Chief Strategy Officer and co-founder of BitFlow, dive into the innovations fueling Web3 and the crypto space. In this episode, Diego shares his insights on the evolving world of decentralization, Bitcoin’s yield potential, and how BitFlow is at the forefront of creating decentralized finance (DeFi) solutions using Stacks layer-2 on Bitcoin.

Work with us: https://buildingweb3media.com/

Chapters

00:00 Diego's Journey into Web3 and Crypto
02:40 Early Experiments with NFTs and Stacks Ecosystem
05:06 Launching City Packs and Education Initiatives in Miami
08:41 Understanding Stacks and Its Role in Bitcoin
11:12 Stacks Ecosystem Innovations and the Nakamoto Upgrade
12:05 Introduction to BitFlow and Its Mission
14:25 Building BitFlow Amid Crypto Market Challenges
17:00 Exploring Stable Swaps and DEX Aggregation
21:28 BitFlow SDK and Multi-Hop Liquidity Solutions
28:11 Native Bitcoin Swaps and Cross-Layer Liquidity
33:14 Vision for BitFlow: Next 6 Months to a Year 

Diego recounts his journey into Web3, from his marketing and tech background to exploring crypto in the early ICO phase. He explains how BitFlow’s mission is to build a decentralized exchange (DEX) that not only generates real Bitcoin yield but also provides seamless liquidity for Bitcoin-based tokens. Diego also discusses the shift from Ethereum NFTs to NFTs on Bitcoin and the vision behind launching projects like City Packs, designed to fund education through NFTs.

The episode covers the upcoming Stacks Nakamoto upgrade, which promises faster transactions and improved security for Bitcoin layer-2 applications. Learn how BitFlow’s DEX aggregator optimizes trading by routing users through the most efficient paths, whether swapping between stablecoins, yield-generating assets, or emerging Bitcoin-backed tokens like BRC-20. Diego explains how the BitFlow SDK (software development kit) integrates with popular crypto wallets, like Xverse and Leather Wallet, making it easier than ever for users to exchange assets without leaving their wallets.

As Web3 and Bitcoin adoption grow, Diego outlines BitFlow’s roadmap, including native Bitcoin swaps, connections to other layer-1 assets, and a decentralized governance model to empower the community. With a focus on sustainability and security, BitFlow is committed to helping users maximize their crypto holdings while connecting the fragmented Bitcoin ecosystem.

Key Discussion Points:

Decentralized Yield Generation on Bitcoin: How BitFlow is creating secure Bitcoin yield solutions that allow users to put their Bitcoin to work without sacrificing custody.

Stacks Layer-2 Technology for Bitcoin: The role of Stacks in bringing smart contract functionality to Bitcoin, and how it enables scalable, secure decentralized finance applications.

DEX Aggregation & Liquidity Solutions: How BitFlow’s DEX aggregator connects fragmented liquidity across different Bitcoin layers, allowing seamless swaps across SIP-10 tokens, stablecoins, BRC-20, and other tokens.

NFTs on Bitcoin & Real-World Applications: Diego’s transition from Ethereum to Bitcoin NFTs and how projects like City Packs aim to bridge digital assets with education and real-world impact.

The Nakamoto Upgrade & Future Plans for BitFlow: How upcoming improvements to Stacks will enable faster transaction times and open up new DeFi opportunities for Bitcoin users, including Bitcoin-native swaps and DeFi collateral.

Web3, Bitcoin, Stacks, BitFlow, decentralized exchange, DEX, NFT, crypto, decentralization, blockchain, Bitcoin yiel

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/ 

Welcome to an insightful episode of the Building Web 3 Podcast! Today, we sit down with Josh Benaron, founder and CEO of Irys, a groundbreaking project pioneering programmable data chains for the Web 3 ecosystem. In this episode, Josh shares his journey into blockchain and decentralized infrastructure and discusses how Irys aims to solve critical scalability issues in decentralized storage and data management.

Work with us: https://buildingweb3media.com/

Chapters

00:00 Introduction to Web 3 and Josh's Background
03:00 Understanding Data Chains and Their Value
05:51 Irys: Features and Product Development
08:58 User Base and Use Cases for Irys
12:01 Future Vision for Irys and Ecosystem Growth
14:49 Challenges in Social Platforms and Market Fit
18:04 Tokenization and Future of Public Companies
21:04 Conclusion and How to Connect with Irys

From the early days of crypto exploration, Josh transitioned from computer science into data chain innovation within the RWeave ecosystem. He discusses the limitations he encountered and how Irys rose to the challenge by scaling from 10,000 transactions to a massive 15 million transactions per day, enabling Web 3 developers to build decentralized applications (DApps) with robust, scalable data solutions. This episode delves into how Irys supports NFTs, AI models, and Web 3 social platforms through an innovative data chain model designed for both permanent and temporary data storage.

We also cover the technical distinctions between data chains like RWeave and Filecoin and how Irys integrates these concepts into a seamless, flexible framework that rivals traditional storage providers like AWS. Josh explains how Irys differs from other chains by offering developers a programmable, all-in-one platform where smart contracts can interact directly with a data layer. By providing both storage and execution layers, Irys aims to be the backbone of a scalable, data-rich Web 3 infrastructure.

Key Topics Covered:
Understanding Data Chains: What makes Irys a next-gen blockchain optimized for data storage, and how it sets itself apart from existing chains with programmatic storage capabilities.

Web 3 Social Platforms and AI: How Irys' data chain can support innovative DApps in social media, AI, and beyond, providing a powerful infrastructure for next-gen apps.

Programmable Storage Solutions: The Irys VM and how it enables DeFi tokens, NFT storage, and advanced applications by integrating both data storage and smart contract functionality.

Building a Decentralized Ecosystem: Irys' mission to build a self-sustaining ecosystem of protocols, including DeFi, Deepin, IP licensing, and ticketing applications on its testnet and upcoming mainnet.

Developer-Centric Focus: How Irys is cultivating a builder-friendly environment through hackathons, incentives, and a public testnet to fuel developer innovation in Web 3.

Vision for the Future:
Josh outlines where he sees Irys heading in the next few years, focusing on its potential to drive mass data onboarding to the decentralized web. By building a layered ecosystem that incorporates compute, retrieval, and data storage, Irys aims to unlock new use cases for Web 3 applications. With an eye on AI model monetization, ticketing solutions, and other innovative use cases, Irys is building a future where decentralized infrastructure is accessible, scalable, and highly functional for the next wave of Web 3 builders and users.