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When we think of branding and marketing we usually think of logos, website, social media and messaging. The key to all of it being successful is one word: Empathy.
Empathy based marketing has three benefits:
1. It helps us understand our audience.
2. It gives us clarity of message.
3. It helps us stand out from the competition.
How do we stand out with empathy based marketing?
1. Discover and develop customer personas.
2. Chart out the customer journey.
3. Overlay the emotional highs and low along the journey
4.Build your processes and marketing around your customers and their journey.
Ready for weekly inspiration? Join our email list to receive a curated article each Friday. Click on this link, to sign up.
Ready to start the business plan?
Click on this link, give us your email and download the plan. This episode of the podcast walks you through exactly what you need to know for each part of the plan. If you take the time to work this through you will build a strong foundation for your creative business.
Download it here!
Welcome to the Onward Creatives podcast. A weekly podcast for the creative dreamers and doers. Whether you're just getting started on your creative journey or your well on your way this is the place for you.
Each week I help you discover your identity and develop a life and career in alignment with who you are. The journey onward starts here.
Join us for Monday Night Live on FB and IG Live 8:30 pm EST.
For more inspiration and resources for your life visit us at:
Onward Creatives
You can Follow Us at:
InstagramFacebook
You need to know what makes you unique. You can't be better and be the same. Every industry is full of businesses that look, sound and work the same.....it's time to do it differently. Whether you're a solopreneur or building a business with a team the key to standing out is to know the unique way that you solve people's problems.
Being Unique:
1. Requires discovery.
2. Comes with a price.
3. Helps you stand out with clarity and confidence
Ready for weekly inspiration? Join our email list to receive a curated article each Friday. Click on this link, to sign up.
Ready to start the business plan?
Click on this link, give us your email and download the plan. This episode of the podcast walks you through exactly what you need to know for each part of the plan. If you take the time to work this through you will build a strong foundation for your creative business.
Download it here!
Welcome to the Onward Creatives podcast. A weekly podcast for the creative dreamers and doers. Whether you're just getting started on your creative journey or your well on your way this is the place for you.
Each week I help you discover your identity and develop a life and career in alignment with who you are. The journey onward starts here.
Join us for Monday Night Live on FB and IG Live 8:30 pm EST.
For more inspiration and resources for your life visit us at:
Onward Creatives
You can Follow Us at:
InstagramFacebook
Pinterest is the third largest social platform with over 200 million monthly active users. It's quickly become a substantial way to sell and increase awareness. But it's also a platform that can be overwhelming....so tonight we answer these questions:
Ready for weekly inspiration? Join our email list to receive a curated article each Friday. Click on this link, to sign up.
Ready to start the business plan?
Click on this link, give us your email and download the plan. This episode of the podcast walks you through exactly what you need to know for each part of the plan. If you take the time to work this through you will build a strong foundation for your creative business.
Download it here!
Welcome to the Onward Creatives podcast. A weekly podcast for the creative dreamers and doers. Whether you're just getting started on your creative journey or your well on your way this is the place for you.
Each week I help you discover your identity and develop a life and career in alignment with who you are. The journey onward starts here.
Join us for Monday Night Live on FB and IG Live 8:30 pm EST.
For more inspiration and resources for your life visit us at:
Onward Creatives
You can Follow Us at:
InstagramFacebook
We've been discussing those who have "It" and those who don't....what makes the difference. Some way that "they" were born with it....we don't agree. All of us are born with some sort of talent....it's what we do after we're both that determines who has "It".
Here are a few traits of those who possess "It"
1. Never stop learning. They become average and they keep going....always pushing to be better.
2. They practice self-control and have self-awareness.
3. They realize that everything matters.
4. They live out everything with authenticity.
Ready for weekly inspiration? Join our email list to receive a curated article each Friday. Click on this link, to sign up.
Ready to start the business plan?
Click on this link, give us your email and download the plan. This episode of the podcast walks you through exactly what you need to know for each part of the plan. If you take the time to work this through you will build a strong foundation for your creative business.
Download it here!
Welcome to the Onward Creatives podcast. A weekly podcast for the creative dreamers and doers. Whether you're just getting started on your creative journey or your well on your way this is the place for you.
Each week I help you discover your identity and develop a life and career in alignment with who you are. The journey onward starts here.
Join us for Monday Night Live on FB and IG Live 7:30 pm EST.
For more inspiration and resources for your life visit us at:
Onward Creatives
You can Follow Us at:
InstagramFacebook
It's no longer enough to get a business license, open your doors, promote yourself and watch as the business comes in. Competition is more fierce than ever before both locally and globally (thanks to the internet). The best way to stand out is to know your audience.
The brands that make their messaging, content and marketing about their audience are the brands that win. These brands create loyalty and transform us from consumers to evangelists.
Here are four key questions to think through:
1. Do I have an audience?
2. Who is my audience?
3. What is their problem and how do I solve it?
4. What is my action plan?
Ready to start the business plan?
Click on this link, give us your email and download the plan. This episode of the podcast walks you through exactly what you need to know for each part of the plan. If you take the time to work this through you will build a strong foundation for your creative business.
Download it here!
Welcome to the Onward Creatives podcast. A weekly podcast for the creative dreamers and doers. Whether you're just getting started on your creative journey or your well on your way this is the place for you.
Each week I help you discover your identity and develop a life and career in alignment with who you are. The journey onward starts here.
Join us for Monday Night Live on FB and IG Live 7:30 pm EST.
For more inspiration and resources for your life visit us at:
Onward Creatives
You can Follow Us at:
InstagramFacebook
Here's the message that every person needs to hear: The world isn't conspiring against you, it's actually conspiring for you.
Ready to start the business plan.
Click on this link, give us your email and download the plan. This episode of the podcast walks you through exactly what you need to know for each part of the plan. If you take the time to work this through you will build a strong foundation for your creative business.
Download it here!
Welcome to the Onward Creatives podcast. A weekly podcast for the creative dreamers and doers. Whether you're just getting started on your creative journey or your well on your way this is the place for you.
Each week I help you discover your identity and develop a life and career in alignment with who you are. The journey onward starts here.
Join us for Monday Night Live on FB and IG Live 7:30 pm EST.
For more inspiration and resources for your life visit us at:
Onward Creatives
You can Follow Us at:
InstagramFacebook
If it doesn't scare you....it should! A good business idea should scare you. Here are three ways to know if your business idea is big enough.
1. It should frustrate you.
2. It should require more than you have.
3. It should require more than you can do.
Ready to start the business plan.
Click on this link, give us your email and download the plan. This episode of the podcast walks you through exactly what you need to know for each part of the plan. If you take the time to work this through you will build a strong foundation for your creative business.
Download it here!
Welcome to the Onward Creatives podcast. A weekly podcast for the creative dreamers and doers. Whether you're just getting started on your creative journey or your well on your way this is the place for you.
Each week I help you discover your identity and develop a life and career in alignment with who you are. The journey onward starts here.
Join us for Monday Night Live on FB and IG Live 7:30 pm EST.
For more inspiration and resources for your life visit us at:
Onward Creatives
You can Follow Us at:
InstagramFacebook
You asked for it and here it is. The One Page Business Plan!
Click on this link, give us your email and download the plan. This episode of the podcast walks you through exactly what you need to know for each part of the plan. If you take the time to work this through you will build a strong foundation for your creative business.
Download it here!
Welcome to the Onward Creatives podcast. A weekly podcast for the creative dreamers and doers. Whether you're just getting started on your creative journey or your well on your way this is the place for you.
Each week I help you discover your identity and develop a life and career in alignment with who you are. The journey onward starts here.
Join us for Monday Night Live on FB and IG Live 7:30 pm EST.
For more inspiration and resources for your life visit us at:
Onward Creatives
You can Follow Us at:
InstagramFacebook
You won't believe what happened when I wrote a business plan. I found my identity, defined my audience and locked in on my biggest idea yet.
Welcome to the Onward Creatives podcast. A weekly podcast for the creative dreamers and doers. Whether you're just getting started on your creative journey or your well on your way this is the place for you.
Each week I help you discover your identity and develop a life and career in alignment with who you are. The journey onward starts here.
Join us for Monday Night Live on FB and IG Live 7:30 pm EST.
For more inspiration and resources for your life visit us at:
Onward Creatives
You can Follow Us at:
InstagramFacebook
It's the question I hear more than any other....How do I build a larger audience?
Here's the first four steps:
1. Create Content
2. Collaborate
3. Tell other people's stories
4. Engage, engage, engage
Welcome to the Onward Creatives podcast. A weekly podcast for the creative dreamers and doers. Whether you're just getting started on your creative journey or your well on your way this is the place for you.
Each week I help you discover your identity and develop a life and career in alignment with who you are. The journey onward starts here.
Join us for Monday Night Live on FB and IG Live 7:30 pm EST.
For more inspiration and resources for your life visit us at:
Onward Creatives
You can Follow Us at:
InstagramFacebook
From the publisher's feed