Onward Nation

Phillip Stutts is the founder and CEO of two startup marketing agencies, "Go BIG Media" and "Win BIG Media" and has been lauded as a "marketing genius" by FOX BUSINESS. He is also the author of Amazon.com Best Seller, "FIRE THEM NOW", and one of the masterminds behind the curtain of political marketing. Phillip is fighting a rare and incurable disease — so his mission today is to find a cure and pursue a life of constant growth and giving.

• How Phillip Stutts entered politics and went on to contribute to many successful gubernatorial, US Senate, and Presidential campaigns
• How Phillip launched his company, Go Big Media, and built it into a $20 million business in just four years
• How Phillip is dealing with an incurable esophageal disease called Achalasia and fighting to manage its symptoms
• Why Phillip decided not only to combat his disease but to work on finding a cure for the incurable
• Why Phillip believes being diagnosed with Achalasia saved his business, his marriage, and his life
• How Phillip has found success in business marketing by applying principles he learned from working in politics
• Some of the key takeaways from Phillip's book "Fire Them Now: The 7 Lies Digital Marketers Sell"
• Why your marketing firm is probably more concerned with checking boxes than building personal, authentic relationships with your customers
• How to effectively bring the idea of "political attack ads" to comparative advertising
• How to access a free article, "3 Secrets You Need to Know Before You Hire (or Fire) a Marketing Company"
• How to get a free 5-minute marketing audit of your business and its digital footprint

• Twitter: @phillipstutts
• Website: www.phillipstutts.com/offer
• Website: www.phillipstutts.com/audit
• Book: "Fire Them Now: The 7 Lies Digital Marketers Sell…And the Truth about Political Strategies that Help Businesses Win"

Ed Rush is a 5-Time #1 Best Selling author and a former F-18 fighter pilot. His combat career included over 50 missions and two tours to Iraq. While in the Marines, Ed served as one of the country's leading instructors on aerial dog fighting and recently worked as a key player in the development of the new F-35 Joint Strike Fighter. His books and expertise have been featured on CBS, FOX, ABC, and NBC. Ed's latest book, "The 21-Day Miracle," is available now.

• How Ed's latest book, "The 21 Day Miracle," was born and the philosophy behind it
• How the most successful entrepreneurs are the ones who build their lives out of strategic sprints
• Ed's fundamental philosophy for life
• Why most entrepreneurs feel like they're not getting enough done
• The importance of setting goals so big that people will laugh at you when you say them
• Why you shouldn't spend time in the future on mistakes you've made in the past
• The single most important thing you can do as a business owner
• Why you need to spend more of your time on things that are important, not urgent
• The benefits of thinking in the long term vs. the short term
• Why you need to be able to communicate, influence, and persuade
• How true mind mastery can give you freedom

• Website: edrushbook.com

Good Morning — I'm Stephen Woessner, CEO of Predictive ROI and your host for Onward Nation. I'm excited to share the lessons and the insights of today's episode with you — but before I do that — I owe you a really big thank you.

I owe you a big thank you, Onward Nation because each and every day you give my team and I the hug or the push we need to get better. Each day — I get to walk into my office and have this amazing privilege of hanging out with you — while you and I both learn from some of the top business owners on this planet. You are right there beside me — as we learn together. And all of the feedback you share — the tweets you send — hitting me up on LinkedIn — and dropping me lines of support on Facebook…I appreciate all of it and am so very grateful.

We are now impacting business owners in 102 countries and I don't take that lightly. That didn't happen by accident — it happened because of you finding something here in our episodes and then taking the time to share it with your friends and co-workers.

And because of this amazing journey over the last 800+ episodes — my life has been enriched in so many wonderful ways. I have been invited to write a book, speak at events, and Predictive ROI has grown, too. And all of that — all of that — is because of this wonderful Onward Nation community that you, my friend, are a part of.

So thank you — from the bottom of my heart — thank you! Airing 800 episodes has been a real joy and pleasure — and I assure you — we are just getting started. From our daily Onward Nation episodes, to our weekly video series on YouTube, to our next book being released in 2019, and how we are going to absolutely raise the bar on LinkedIn where the community is now 25,000 strong — we are just…getting…started.

So thank you, Onward Nation — thank you very much.

Full show notes available here: https://predictiveroi.com/podcasts/stephen-woessner-solocast-episode-81

Allison Maslan is the CEO of Allison Maslan International, a global business mentoring company and is the #1 bestselling author of "Blast Off." Her new book, "Scale or Fail: How to Take the Leap from Entrepreneur to Enterprise Without a Safety Net" hits bookstores this month. Allison's built 10 successful companies starting out at age 19. Now she pays it forward helping ambitious business owners around the world grow high-revenue businesses and passionate lives. Allison's been featured in SUCCESS, Fortune, and Forbes and is a regular contributor to Entrepreneur Magazine. She's also a featured expert on ABC, CBS, NBC, CNN, and FOX.

• How to preorder Allison's new book "Scale or Fail," available for purchase October 16
• Allison's history, career journey, and how she became a business-scaling expert
• How a near-fatal car accident forced Allison to re-prioritize her life and take a different career path
• Why growing your business sometimes means letting go of responsibilities and old habits when scaling to the enterprise level
• What the five phases of building a team-managed company are and why they matter
• Why employee disengagement is a major problem for most growing companies and what you can do about it
• How to address vision and leadership issues within your company and refocus your efforts
• Why personal growth as a business owner is an important component to scaling your business
• Allison's recommendations for business owners who want to scale up their businesses but aren't sure how
• Allison's advice and strategies for business-scaling success, and why it's critical to dream big

• Website: www.allisonmaslan.com
• Email: [email protected]
• Book: www.scaleorfail.com

Steve Farber is the President of Extreme Leadership, Inc. and the founder and chairman of The Extreme Leadership Institute, organizations devoted to the cultivation and development of extreme leaders around the world. He's listed as one of Inc.'s Global Top 50 Leadership and Management Experts and is a bestselling author on extreme leadership. His three books include "Greater Than Yourself," a Wall Street Journal and USA Today bestseller; "The Radical Edge"; and "The Radical Leap," which was recently named one of the 100 Best Business Books of All Time.

• The framework for extreme leadership
• Why you need to ask yourself how you can become an expert in your field
• How to determine if your point of view is of great value to people
• The value of constantly learning and becoming a student of your mentor's work
• How you develop your own body of work
• How to apply the LEAP framework to your business
• How the greatest leaders become the greatest leaders
• Why love is such a powerful business principle
• The importance of creating a culture that people love working in
• How it all starts with asking yourself the right questions
• Why doing what you love is important, but not the whole story

• Website: www.SteveFarber.com
• Book: "Greater Than Yourself: The Ultimate Lesson Of True Leadership"

Josh Fonger is the owner of WTS Enterprises and an expert in designing and implementing systems to help small businesses grow. The foundational methodology he uses was developed by his business partner — author, Sam Carpenter, in his book, "Work The System: The Simple Mechanics of Making More and Working Less." Josh is also an international business consultant, coach, and speaker and helped fix hundreds of businesses across multiple industries, from start-ups to billion-dollar operations.

• Why you need to focus on working on the systems that produce results
• Why the owner is typically the bottleneck to growing and scaling a business
• How it can be helpful to take an objective perspective of your business
• Why it's vital to just simplify your business' systems and processes
• How to calculate the exact time of day that you're most productive
• The reason you need to master the skill of playing the long-game
• Why you shouldn't wait for the "perfect" client
• The value of supporting your clients in the long-term
• The importance of focusing on selling when first starting your business
• The importance of writing down a vision for your business and taking ownership of it

• Website: www.workthesystem.com
• Facebook: www.facebook.com/workthesystem
• LinkedIn: www.linkedin.com/in/joshfonger
• Group Coaching: www.workthesystem.com/coaching

Our special encore guest today is Mike Michalowicz. He is the author of "Profit First," "Surge," "The Pumpkin Plan," and his newest release, "Clockwork: Design your business to run itself." By his 35th birthday, Mike had founded and sold two companies - one to private equity and another to a Fortune 500. Today, he is running his third multi-million dollar venture, Profit First Professionals. Now...you may remember Mike and the wisdom he shared during Episode 361. If you haven't listened to, studied, and applied all he shared during his first interview...I highly encourage you to add Episode 361 to your list of vital priorities.

• The story behind why Mike wrote his latest book, "Clockwork"
• The four elements that make up every business
• Why business owners must support all decision-making from their employees when it comes to delegation
• The one thing that entrepreneurs don't do, but is the most important thing to do
• Why we need to change the reward mechanism from following instructions to achieving outcomes
• Why Mike believes that success comes in stages
• Why it's critical to identify your queen bee role
• The reason most organizations don't know the critical function that it should depend on
• Why it's vital to know the one thing that differentiates you from everyone else
• Why you need to declare a four-week vacation away from your business

• Website: www.mikemichalowicz.com
• Book: "Clockwork"

Our special encore guest today is Christopher Lochhead. Christopher is a retired three-time, Silicon Valley, public company CMO, entrepreneur, and category designer. Fast Company Magazine calls him a "Human Exclamation Point" and The Economist calls him "off-putting to some." He's also an acclaimed public speaker and proud advisor to non-profit "1 Life Fully Lived." Now...you may remember Christopher and the wisdom he shared during Episode 448. If you haven't listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 448 to your list of vital priorities.

• Why Christopher and his co-author decided to write their new book, Niche Down
• How "niching down" will not take away from, but rather catapult you into opportunity
• Why you should follow your niche, not your passion
• What we are taught about the pathway to success
• The characteristics of people who make a difference
• How great marketing can both attract and repel
• Why entrepreneurs need to focus on the exponential value of what makes them different
• Why we are at the lowest level of entrepreneurship in American history
• Why it's vital to reinvent the entrepreneurial dream
• The value of creating an environment where people can rise up

• Website: legendsandlosers.com

Hundreds of thousands of business students have learned about marketing from Michael Solomon's 30+ books, including "Consumer Behavior: Buying, Having, and Being" -- the most widely used book on the subject in the world. He is a professor of marketing, keynote speaker, and an advisor to global clients in leading industries on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek, and Time. And today...we're going to dive deep into Michael's latest book entitled, "Marketers, Tear Down These Walls! Liberating the Postmodern Consumer."

• Why it's not about what you buy, it's about why you buy
• How to succeed with your marketing in today's super competitive marketplace
• Why storytelling is vital to a brand's success
• Why your deliverable is not about the attribute of your brand, but rather the benefits
• How Michael selected the title of his new book, "Marketers, Tear Down These Walls! Liberating the Postmodern Consumer"
• How consumers are no longer confined to traditional categories
• Why you shouldn't define your business in terms of how you see it, but how your customer sees it
• Why your best employees are likely your best customers
• Marketing to your customer vs. marketing with your customer
• How the best suggestions for new product modifications come from your lead customers
• How authenticity is a key component to break down the barrier between the company and the consumer

• Website: www.michaelsolomon.com
• Email: [email protected]
• Book: "Marketers, Tear Down These Walls! Liberating the Postmodern Consumer"

Our special encore guest today is Henry DeVries. Henry is a book publisher, bestselling author, Forbes.com columnist, and professional speaker. He is an expert on helping people close more sales by teaching them how to persuade with stories on how they took a client from mess to success. In 2014, he founded Indie Books International, the marketing with a book and speech company. Now...you may remember Henry and the wisdom he shared during Episode 433. If you haven't listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 433 to your list of vital priorities.

• How powerful it can be when you get the story right
• The three characters that you have to put into a story
• Why people remember stories — not lectures
• Why it's getting tougher and tougher to get really good people to join your company
• What to do if you want employees to follow core values
• How it all comes back to business and storytelling
• The #1 marketing tool and the #1 marketing strategy
• The eight great stories that humans are hardwired for
• The four magic words of the English language
• The importance of creating a stream and a pipeline

• Website: indiebooksintl.com
• Email: [email protected]