Onward Nation

Onward Nation

By Stephen Woessner (CEO of Predictive ROI) talks with today's top business owBusinessNewsBusiness News
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Onward Nation episodes

  • Collaboration Research, with Nicole Mahoney
    Collaboration research — Explore our expert insights and strategies tailored to your industry's needs. Unlock the power of collaboration research.

    Collaboration research — With a talent for creating special events that blossomed while working for her dad's car stereo shop, Nicole Mahoney got her start in marketing at Frontier Field in Rochester and she began serving as the executive director of the internationally known Lilac Festival. Later on, Nicole headed the Canandaigua, New York Business Improvement District while also performing projects for the tourism promotion agency Visit Rochester.

    In 2009, Nicole founded Break the Ice Media, with more than 20 years of experience in tourism marketing. She now hosts "Destination on the Left", a highly successful tourism marketing podcast.

    As a business owner, Nicole knows what it takes to be successful. She founded BTI to help businesses tell their brand story through public relations, digital and traditional channels. She has the ability to uncover unique marketing opportunities and develop marketing and public relations initiatives that help clients build long-term success.

    What you'll learn in this episode is about collaboration research:
    • How Nicole founded her marketing agency, Break The Ice Media, and how she specializes in the travel, tourism, and hospitality industry
    • Why the industry at large is experiencing a workforce shortage, and how it is impacting businesses during the global pandemic
    • How Nicole built a team that is as passionate about helping businesses in their industry as she is, and why industry collaboration is one of Nicole's main focuses
    • How launching the Destination on the Left podcast helped Nicole clarify her focus and led her to do a collaboration research study to be helpful to her audience
    • Why Nicole set out to answer the question "what makes collaborations work or fail in the travel, tourism, and hospitality industry?" in her research
    • How Nicole used her team, her podcast, and her network of connections in the industry as the foundation of her three-month collaboration research project
    • What results Nicole and her research partner Susan Baier were able to discover through their research, and what content Nicole was able to develop based on the survey
    • How Nicole determined her two-pronged webinar strategy with separate private client and public-facing webinar offerings
    • How Nicole uses the research results as cornerstone content and then slices and dices it into many different smaller pieces of cobblestone content
    • How planting her flag as the authority on travel, tourism, and hospitality industry collaboration has created new opportunities for Nicole's agency
    Resources:
    • Discover more ideas about collaboration research as cornerstone content by tuning in to this episode: How to Strategically Create Cornerstone Content that Drives New Revenue
    • Email: [email protected]
    • Destination on the Left Podcast: https://breaktheicemedia.com/podcast/
    • Learn more about collaboration research, and you can find Nicole here.
    • Website: www.destinationontheleft.com/summit
    • Website: https://breaktheicemedia.com/
    • LinkedIn: www.linkedin.com/in/nicolemahoney/
    • LinkedIn: www.linkedin.com/company/break-the-ice-media/about/
    • Facebook: www.facebook.com/BreakTheIceMedia/
    • Twitter: @Break_TheIce
    Additional Resources:
    • Edelman's 2020 Trust Barometer Special Report "Trust and the Coronavirus": https://www.edelman.com/research/2020-edelman-trust-barometer-special-report-coronavirus-and-trust
    • Pricing Creativity by Blair Enns: www.winwithoutpitching.com/pricing-creativity/
    • Listen to episode 999 of the Onward Nation podcast featuring Brett Gilliland: https://predictiveroi.com/podcasts/brett-gilliland-4/
    • Listen to episode 735 of the Onward Nation podcast featuring Clate Mask: https://predictiveroi.com/podcasts/clate-mask/
    • Listen to episode 35 of the Elite Entrepreneurs podcast featuring Brett Gilliland and Clate Mask: https://growwithelite.com/podcasts/solocast-8/
    45 min
  • How to Build Leadership Skills, with Raphael Bender
    How to build leadership skills — Master practical techniques and gain valuable insights for business growth. Guide on how to build leadership skills.

    How to build leadership skills — Raphael Bender believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology.

    Raph holds a Master's degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor's degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification.

    What you'll learn in this episode is about how to build leadership skills:
    • How Breathe Education has grown rapidly in just five years, and how Raph and his team plan to achieve their powerful two-year revenue goal of a staggering $50 million
    • How Raph navigated a careful strategic pivot to adapt to the realities of the global pandemic, and how this has allowed them to outpace their less nimble competitors
    • How to build leadership skills for successful business growth.
    • How Raph learned key leadership skills at each stage of business growth, and he discusses which skills a leader needs to develop to push through their challenges
    • Raph outlines an exercise where you measure your work as $10/hr., $100/hr., $1k/hr., $10k/hr., and $100k/hr. activities to help you identify priorities
    • What Breathe Education looked like early on, and how intentionality and strategy over the last six years have helped the team enter the pandemic prepared for its challenges
    • Why Raph sees marketing and sales as key leadership skills, and why he believes business owners should learn to "think like a marketer and salesperson"
    • Why the skills and systems you developed in the "hustle and grind" of getting to $1 million in revenue aren't necessarily the same ones that will get you to $5 million
    • Why it is important to show people how your business can help them by actually helping them, and how this can transform your business
    • Why Raph believes that being generous with your knowledge can be a powerful way to attract new customers by becoming a trusted resource
    Resources:
    • Free, Live Q&A: Stop Faking It & Really Know Your Stuff: https://breathe-education.com/pilates_elephants-register/
    • Podcast: https://breathe-education.com/podcast/
    • Learn more about how to build leadership skills, and you can find Raphael here.
    • Enhance your insights on how to build leadership skills by nurturing our "ROI of Community" Framework
    • LinkedIn: https://www.linkedin.com/in/raphael-bender-8b436a1a/
    • LinkedIn: https://www.linkedin.com/company/breathe-education/
    • Instagram: https://www.instagram.com/the_raphaelbender
    Additional Resources:
    • Edelman's 2020 Trust Barometer Special Report "Trust and the Coronavirus": https://www.edelman.com/research/2020-edelman-trust-barometer-special-report-coronavirus-and-trust
    • Pricing Creativity by Blair Enns: www.winwithoutpitching.com/pricing-creativity/
    • Listen to episode 999 of the Onward Nation podcast featuring Brett Gilliland: https://predictiveroi.com/podcasts/brett-gilliland-4/
    • Listen to episode 735 of the Onward Nation podcast featuring Clate Mask: https://predictiveroi.com/podcasts/clate-mask/
    • Listen to episode 35 of the Elite Entrepreneurs podcast featuring Brett Gilliland and Clate Mask: https://growwithelite.com/podcasts/solocast-8/
    51 min
  • Leadership Blind Spots, with Craig Clark
    Leadership blind spots — Learn how to open up new doors to options and opportunities by nurturing our guide on leadership blind spots.

    Leadership blind spots — Craig Clark is the CEO of Momentum Consulting — a consulting firm that guides organizations and their leaders in the areas of personal accountability and personal performance by developing and implementing successful strategies. He has spent the past 30 years becoming a foremost expert on the science of human dynamics in the business world and believes that the only reliable approach to produce breakthroughs at any level is to ask, "How do I see myself in the world and amongst others?"

    What you'll learn in this episode is about leadership blind spots:
    • How Craig defines "iconic moments," and how iconic moments can shift our reality and allow us to see the world differently
    • What an iconic moment looks like, with the example of Sam Walton targeting small towns to create a massive business empire
    • How business leaders can easily fall victim to confirmation bias, causing them to have unrecognized leadership blind spots that can hold back their businesses
    • Why we must recognize our own leadership blind spots, and why revealing them can create powerful and transformative "iconic moments"
    • How seeing what you didn't see before can give you an opportunity to be accountable and shift your behavior to increase your performance
    • Why being open to feedback from others can help you find your leadership blind spots and open up new doors to options and opportunities
    • Why the challenges of the global pandemic often cause businesses to retreat to "tried and true" strategies and default behaviors that may hold them back
    • Why automatic behaviors are the opposite of "getting into flow," and why breaking out of automatic behaviors is crucial for achieving flow
    • What steps you can take to help your team achieve flow, and why a strong level of trust and respect are key for getting there
    • How Craig realized that what he thought was real wasn't, and how this realization sparked his curiosity and made a powerful impact on his work
    Resources:
    • More ideas about leadership blind spots, and you can find Craig here.
    • Learn more about leadership blind spots by nurturing the topics in this blog: Building Trust Through Confidentiality: A Vital Aspect of Leadership
    • Email: [email protected]
    • LinkedIn: www.linkedin.com/in/craiglclark/
    • LinkedIn: www.linkedin.com/company/momentum-consulting_2/
    • Facebook: www.facebook.com/MomentumConsulting
    Additional Resources:
    • Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research
    • Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
    • Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
    • Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/
    41 min
  • Choosing the Right Relationship, with David Nour
    Choosing the right relationship—Learn the definition of "relationship economics" and why choosing the right relationship is important in modern businesses.

    Choosing the right relationship — A senior leadership/board advisor, educator, executive coach, and bestselling author, David Nour is internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change. The author of eleven books, including bestsellers Relationship Economics® (Wiley) and Co-Create (St. Martin's Press), as well as the forthcoming Curve Benders (Wiley, 2021), Nour serves as a trusted advisor to global clients and coaches corporate leaders. He is an adjunct professor at the Goizueta Business School at Emory University and was named to the Global Gurus Top 30 Leadership Professionals and the Thinkers 50 Radar Class of 2021 lists. A Forbes Leadership contributor on the Future of Work, and an Inc. contributor on Relationship Economics, Nours unique insights have been featured in various prominent publications, including The Wall Street Journal, The New York Times, Fast Company, Huffington Post Business, Entrepreneur, and Knowledge@Wharton. He's also the host of the popular Curve Benders podcast.

    Born in Iran, Nour immigrated to the U.S. as a teenager with $100, limited family ties, and no fluency in English. He graduated from Georgia State University with a bachelor's degree in business management and went on to earn an Executive MBA from the Goizueta Business School at Emory University. He resides in Atlanta, GA, with his family. Learn more at www.NourGroup.com.

    What you'll learn in this episode is about choosing the right relationship:
    • How David immigrated to the United States from Iran, learned English, finished graduate school, and built an astonishing career as an executive coach, author and expert
    • How David defines "relationship economics", and why prioritizing relationships with intentionality and being strategic in which relationships you invest in is crucial
    • How the global pandemic and the need for social distancing have impacted our in-person relationships, and why digital relationships need to be sustained with personal connections
    • Why focusing on fewer, more authentic relationships can be a powerful differentiating factor for your business as we emerge from the pandemic, and why choosing the right relationship is essential in modern businesses.
    • How David created and curates his own professional community that fosters respectful and civil discourse and authentic engagements
    • Why relationships require an investment of time, effort and resources, and why narrowing your focus allows you to build more authentic connections
    • How many of David's clients have had their most successful year ever because they entered the pandemic with great maneuverability
    • Why you should "diversify your portfolio of relationships", and how "hybrid relationships" can benefit you throughout your work and life
    • Why learning to ask better questions can be a powerful tactic for stronger relationships, and what skills you should focus on developing to master your relationships
    • Why following up on your conversations and relationships and looking for new ways to add value is vital
    Resources:
    • Elevate your insights into why choosing the right relationship is essential in today's business.
    • Learn more about choosing the right relationship, and you can find David here.
    • Website: https://nourgroup.com/
    • LinkedIn: www.linkedin.com/in/davidnour/
    • LinkedIn: www.linkedin.com/company/nour-group/
    • Facebook: www.facebook.com/TheNourGroup/
    • Twitter: @davidnour
    Additional Resources:
    • Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research
    • Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
    • Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
    • Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/
    46 min
  • Key Behaviors for Success, with David Friedman
    Key behaviors for success—Discover essential behaviors for success in business, focusing on quality over quantity – insights on key behaviors for success.

    Key behaviors for success — David Friedman is an award-winning CEO, entrepreneur, author, and renowned public speaker. In 2011, he published his first book, Fundamentally Different, which is based on the insights he learned and taught throughout his leadership career, and in 2018 he published his second book, Culture by Design, the definitive how-to manual for building a high-performance culture. His current company, High Performing Culture, has helped hundreds of companies throughout North America to implement his culture operating system, CultureWise™.

    What you'll learn in this episode is about key behaviors for success:
    • David shares how he started as a college philosophy major before moving into the business world, and he shares how he realized the importance of intentional culture
    • Why culture has an enormous impact on everything in your organization, and why getting intentional allows you control over your culture
    • Why leaders automatically emerge in every group, and why those strong personalities will fill a culture vacuum by creating a culture with or without your influence. Learn key behaviors for success.
    • Why too many businesses will plan finances, their sales goals, their business growth and every other aspect of the business but neglect doing work to create an intentional culture
    • David shares his Eight Step Framework for "operationalizing" your business culture so that you can intentionally design it to serve your organization
    • Why the two most important steps are to completely define the culture you want and create rituals that make your culture sustainable, and how the other six steps support that
    • How most businesses articulate their "vision, mission and values" without giving enough clarity, and how David differentiates between core values and behaviors
    • Why creating rituals is crucial for success by helping create regular, repeatable, second-nature habits
    • What David's rituals look like, and how David and his team repeatedly go back to and practice those rituals until they become habits
    Resources:
    • Learn more about key behaviors for success, and you can find David here.
    • Enhance your knowledge about key behaviors for success by nurturing our "Seed & Open Loops" Framework
    • Email: [email protected]
    • LinkedIn: www.linkedin.com/in/david-friedman-01b38a35/
    • LinkedIn: www.linkedin.com/company/high-performing-culture/
    • Facebook: www.facebook.com/MyCultureWise
    • Twitter: @CultureWiseUSA
    Additional Resources:
    • Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research
    • Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
    • Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
    • Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/
    46 min
  • How SEO Works in Digital Marketing, with Stephen Woessner
    How SEO Works in Digital Marketing—Understand the role of SEO in unlocking success in digital marketing. Learn how SEO works in digital marketing.

    How SEO works in digital marketing? For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with hundreds of clients — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue.

    Stephen founded Predictive ROI in 2009 and remains its CEO and owner. He's the host of Onward Nation — a top-rated podcast with listeners in over 140 countries and over 1,000 episodes. His marketing insights have been featured in major media, and he's the bestselling author of four books, including his latest entitled, "Sell with Authority."

    He believes we're entering the era of the AUTHORITY. Brands that occupy the coveted "expert" status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point-of-view that can't be denied or easily replicated.

    Stephen's practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers.

    Our purpose is to deliver predictable and measurable ROI by positioning our clients as THE AUTHORITY in their niches and then monetizing that position.

    What you'll learn in this episode is about how SEO works in digital marketing:
    • Why your goal should be to use search engine optimization to go narrow
    • Why Seth Godin had it right when he urged business owners to focus on the smallest viable audience
    • How SEO works in Digital Marketing and why you should learn it
    • How to find long-tail super-niche "Predictive Keywords" and why they deliver big results
    • How to take a meaty piece of cornerstone content, slice it into 4ths, and then optimize each piece for search with long-tail, niche keywords
    • How to build your email list by converting your website traffic with your screaming cool value exchange
    • Why attribution of results matters and why it's so easy to get attribution wrong inside your analytics
    • How to apply a simple formula/process for attribution
    • How to scale your content optimization strategy and efforts so that you're always helpful to your audience
    Resources:
    • This is Marketing by Seth Godin
    • Learn in-depth insights about how SEO works in digital marketing and how you can monetize your agency's authority position
    • Tim Cameron-Kitchen, CEO of Exposure Ninjas and Onward Nation Alum:
      • Episode 409: Raise your prices
      • Episode 966: How to get to the top of Google
    • Enhance your knowledge of how SEO works in digital marketing by tuning in to this podcast with Fernando Angulo, Head of Communications at SEMrush: How to Score a Featured Snippet in Google
    • MOZ keyword suggestion tool
    • SEMRush keyword suggestion tool
    Additional Resources:
    • Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research
    • Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
    • Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
    • Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/
    45 min
  • How to Increase Website Traffic Organically, with Ken Knorr
    How to increase website traffic organically—Discover effective strategies to boost your website exposure. Learn how to increase website traffic organically.

    How to increase website traffic organically? Ken Knorr is the Founder and CEO of the leading white label marketing company: That! Company, and he is involved in numerous community organizations and is the host of The Daily Drive Show.

    A serial entrepreneur, Ken has been in digital marketing since the rise of Google, and he's been able to pivot several times to react to changes in the marketplace. In terms of collaboration, Ken believes that when you bring people from different backgrounds together, you find out that one plus one equals three or more. His message — particularly the fascinating "Exercise of the Sevens" — is vital for entrepreneurs, leaders in any industry and anyone looking to build their legacy.

    What you'll learn in this episode is about how to increase website traffic organically:
    • How Ken got involved in digital marketing, and how the infamous Superbowl "wardrobe malfunction" taught Ken how to increase website traffic organically and master SEO
    • How the business name "That! Company" came to be, and how a series of happy accidents landed Ken's business the memorable domain URL www.thatcompany.com
    • What has stayed the same in SEO, what has changed, and how you can utilize these concepts to increase your website traffic organically in ways competitors aren't exploiting
    • Why you should look at your metrics and user behavior as a crucial and invaluable resource, and why many too many SEO companies don't use or even look at this data
    • Why Google rewards content that is helpful, generous, and applicable to your audience, and how the algorithm is set up to punish attempts to "game the system"
    • How the changing privacy landscape is impacting SEO and data collection as new regulations are created, and why having specialists on your side is vital
    • Why user data tools are beginning to go away due to privacy changes, and what that means for paid advertising
    • Why That! Company has a complex relationship with the big platforms (Google, Facebook) due to their commitment to putting clients first
    • How building a stronger brand reputation starts with doing a search for your brand and understanding the landscape
    • Why you need to solicit reviews from your customers to help control your online reputation, and why responding to reviews (especially negative ones) correctly matters
    • How Ken's powerful "Exercise of the Sevens" can help you truly understand your priorities and make the most of your time
    Resources:
    • Learn more about how to increase website traffic organically, and you can find Ken here.
    • Elevate your strategies on how to increase website traffic organically by tuning in to this episode
    • LinkedIn: www.linkedin.com/in/kknorr/
    • LinkedIn: www.linkedin.com/company/that-company/
    • Facebook: www.facebook.com/thatcompanycom
    • Twitter: @kenknorr
    • Twitter: @ThatCompanycom
    Additional Resources:
    • Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research
    • Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
    • Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
    • Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/
    57 min
  • How to Pivot Your Business, with Waldo Waldman
    How to Pivot Your Business — Discover actionable strategies for business pivots and adaptability in our guide on how to pivot your business.

    How to pivot your business — Lt. Col. Rob "Waldo" Waldman, CSP, CPAE, MBA – The Wingman is the author of the New York Times and Wall Street Journal bestseller Never Fly Solo. A graduate of the Air Force Academy, Waldo is a decorated combat fighter pilot and an expert in helping leaders and organizations accelerate performance in changing environments.

    A highly experienced veteran with over 2,650 flight hours, Waldo flew 65 combat missions in Iraq and in Kosovo during Operation Allied Force. Some of his military honors include five Air Medals, two Aerial Achievement Medals, four Air Force Commendation Medals, and two Meritorious Service Medals.

    Waldo overcame massive claustrophobia and a fear of heights to become a fighter pilot, and he believes that the key to building a culture of trust lies with your wingmen, the men and women in your life who help you to overcome obstacles, adapt to change, and achieve success. In business and life, you should never fly solo!

    In addition to his speaking business, Waldo is also founder and President of The Wingman Foundation, a 501(c)(3) whose mission is to build funds and awareness for soldiers, veterans and their families in need.

    Waldo is an inductee into the prestigious professional Speakers Hall of Fame and his clients include Marriott, Hewlett-Packard, UPS and Verizon. He's been featured on Fox & Friends, CNN, MSNBC, Inc. Magazine and The Harvard Business Review.

    What you'll learn in this episode is about how to pivot your business:
    • How the outbreak of the global pandemic has impacted our business outlook, mindset, and priorities, and why learning how to pivot your business is crucial
    • Why business owners have had to learn to adapt to today's many challenges, and why new tactics and tools are needed to propel your business forward after a pivot
    • How Waldo has successfully pivoted his business to a virtual environment by shifting systems and technologies rather than trying to create a new business out of the existing one
    • Why especially during the difficult times, it's crucial to research, network, and reinvest in your business even at the cost of revenue
    • Why vulnerability and being willing to say the three most important words you can say you need help is vital especially during challenges
    • Why it's important to continue learning and growing, but it is just as or more important to execute on what you're learning
    • Why Waldo believes your business needs to be "a mint chocolate chip brand in a vanilla chocolate world"
    • Why breaking out of your area of expertise is possible but takes careful research and asking the right questions, and why expressing vulnerability here is important
    • Why learning how to pivot your business means not just expressing vulnerability but equally means offering to be helpful and focusing on serving others
    • Why lifting others up when they are at their lowest can be a powerful way to create real joy in your life, especially when you are at your lowest
    Resources:
    • Learn more techniques on how to pivot your business, and you can find Waldo here.
    • Elevate your strategy on how to pivot your business by tuning in to our free video: Our "ROI of Community" Framework
    • LinkedIn: www.linkedin.com/in/waldowaldman/
    • Facebook: www.facebook.com/WaldoYourWingman
    • Twitter: @waldowaldman
    Additional Resources:
    • Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research
    • Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
    • Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
    • Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/

    43 min
  • How to Learn Business Development, with Jeff Nischwitz
    How to Learn Business Development — Unlock the secrets of business development with effective strategies and tips on how to learn business development.

    How to learn business development: Jeff Nischwitz is known as a Snow Globe Shaker who's on a mission to help people shift how they lead and thereby shift their leadership impact. He's an international speaker and personal transformation coach and the Founder of The Nischwitz Group, a speaking, consulting and coaching company that transforms people and organizations—one truth at a time! He's the co-founder of Cardivera.com and co-host of the Leadership Junkies podcast (www.leadershipjunkies.com). Jeff has published four books, including his most recent – Just One Step: Walking Backwards to the Present on the Camino Trail.

    What you'll learn in this episode is about how to learn business development:
    • How Jeff started his career working for a big law firm, and how he realized the importance of learning business development once he struck out on his own after a decade
    • Jeff discussed how to learn business development to attract the right-fit clients
    • How Jeff learned that becoming a "rainmaker" was more about relationship-building through consistent and reliable behavior
    • Why it is impossible to have a team of all rainmakers but it is crucial to have a "rainmaker mindset" that empowers everyone to collectively succeed
    • Why teaching your team members business development skills isn't necessarily the best use of your time as a business leader, and why creating the mindset is more effective
    • How Jeff learned that a service mindset was powerful for learning business development, and how he builds a "toolbox" by cultivating relationships within his network
    • Why stories serve as powerful connective tissue that builds relationships, and why it is important to tell your story in business development
    • Why business development needs a rhythm that can create ongoing momentum to avoid the "peaks and valleys"
    • Why there is always a "next action" that needs to be followed up on beyond just reaching out to someone
    • Why it is important to avoid being lazy and giving people "homework", and why you should never have others own the follow up action but should instead follow up yourself
    • Jeff shares tips and strategies for building stronger relationships and learning business development skills
    Resources:
    • Learn more about how to learn business development by tuning in to our "ROI of Community" Framework
    • Want to further your skills and learn how to learn business development? Visit Jeff's website for more great resources
    • Facebook: www.facebook.com/jeffnischwitz
    • LinkedIn: www.linkedin.com/in/jeffnischwitz/
    • Twitter: @jeffnischwitz
    • Books: www.nischwitzgroup.com/books-products/
    • Call Jeff: (216) 956-6587
    Additional Resources:
    • Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research
    • Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
    • Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
    • Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/
    39 min
  • How to Generate Leads on YouTube, with Nate Woodbury
    How to generate leads on YouTube? Unlock the opportunity to attract right-fit clients and learn how to generate leads on YouTube.

    How to generate leads on YouTube? Nate Woodbury is the producer for over a dozen YouTube channels. He's achieved a great level of success, helping speakers and coaches leverage YouTube to generate leads and clients for their businesses. He loves pulling back the curtains to show all the steps he has taken so others can do the same. If you want to know how to get predictable, exponential results on YouTube, Nate's the guy.

    What you'll learn in this episode is about how to generate leads on YouTube:
    • How Nate got started in the SEO space before making the jump to creating YouTube lead-generation strategies for his clients
    • How Nate and his team refined their formula and truly "cracked the code" for using YouTube as a cornerstone content platform
    • Nate explains how to generate leads on YouTube and find right-fit clients
    • Why understanding what questions people are asking is the crucial first step to putting YouTube's search algorithm to work for you
    • Why titling your videos with very specific, niche-focused questions is the key to topping the search results
    • What keyword tools are available to understand what viewers are searching for, and why YouTube's analytics page is a powerful tool for understanding your audience
    • Why Nate's strategy works no matter how many videos you've already uploaded in the past, and what five key details to be mindful of when creating videos
    • Why your thumbnail images should be custom for each video and should serve to "create curiosity" in viewers
    • Why launching five new videos per week is the secret to explosive growth after around four months on the platform
    • How Nate employs calls to action in his videos to turn views into leads, and why YouTube is a great platform for this strategy
    • Why Nate believes that following his strategy and committing to it for one year can create an additional seven figures of revenue for businesses
    Resources:
    • Elevate your knowledge on how to generate leads on YouTube by attending this free tutorial from Nate
    • Learn more about how to generate leads on YouTube, and you can find Nate here
    • Follow Nate on YouTube: www.youtube.com/c/natewoodbury
    • LinkedIn: www.linkedin.com/in/nate-woodbury/
    • Facebook: www.facebook.com/BeTheHeroStudios
    Additional Resources:
    • Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research
    • Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
    • Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
    • Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/
    43 min

About Onward Nation

From the publisher's feed

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business…